India: Market of Niches

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India: Market of Niches

  1. 1. Customer Expectations (Dashed blue line) Product Features (solid green line) Niche 1 Niche 2 Illustrated here, by Shyam Kamadolli Originally illustrated by: Manoj Menon, Frost & Sullivan, 2010 India is not a “mass market” but a market of niches

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