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ATT MÄTA
INNOVATIONSKULTUR
Karl-Magnus Möller

@unicornsulting
Innovationsspecialist
Design Thinking
FoU
>5000 anställda
Oktober 2011
Innova Squad
Kvalitativ

Data
2400/30
2014 - 2016
“Vi vill mäta innovation”
Key Performance Indicators
Kvantitativ data
Facepalms Per Dag
Research
Projekt Aristotle
Psykologisk trygghet
Tillförlitlighet

Struktur & Tydlighet

Meningsfullt arbete
Arbetet har en effekt
Kvalitativ
data
Kvantitativ
data
Kvalitativ
data
Kvantitativ
data
1996 - 2011
Digitalelektronikkonstruktör
Mjukvaruutvecklare
Systemledare
Teknikspecialist
Kvant-Kalle
Kvalitativ
data
Kvantitativ
data
Syntes
INNOVATIONSKULTUR
Hur ser du på din
organisation?
Maskin?
Organism?
Reinventing organizations
Paradigm: Metafor: Exempel:
Evolutionär / Teal Levande organism Valve Software
Pluralistisk / Grön Familj Ben & Jerry
Resultat / Orange Maskin Majoriteten av noterade bolag
Konformistisk / Amber Armé Försvarsmakten
Impulsiv / Röd Vargflock Kriminella gäng
Att mäta 

innovationskultur
Innovationskultur är
företagskulturens inverkan på
innovationsförmågan
Företagskultur är ett företags
formella och informella fasta
vanor, bruk och attityder.
87% av organisationerna
nämner kultur och
engagemang som en av
deras största utmaningar,
50% säger att problemet 

är “mycket viktigt”
Källa: Deloitte Employee engagement culture capital trends 2015
Culture eats

strategy for 

breakfast
“ “
-Peter Drucker
Medarbetarengagemang

Sverige
Engagerade
Aktivt 

oengagerade
Oengagerade
16% 72% 12%
Källa Gallup: State of the Global Workplace 2013
16% 72% 12%
Källa Gallup: State of the Global Workplace 2013
Medarbetarengagemang

Sverige
Engagerade Oengagerade
Aktivt 

oengagerade
De företag som hade 9 gånger fler
engagerade medarbetare än aktivt
oengagerade hade 147% högre
utdelning per aktie och hade en
90% starkare tillväxttrend gentemot
konkurrenterna.
Källa Gallup: State of the Global Workplace 2013
De företag som hade 9 gånger fler
engagerade medarbetare än aktivt
oengagerade hade 147% högre
utdelning per aktie och hade en
90% starkare tillväxttrend gentemot
konkurrenterna.
Källa Gallup: State of the Global Workplace 2013
Att mäta 

innovationskultur
Unicornsulting hjälper människor

och organisationer att blomstra
TAKE AWAYS
3
#1
Fråga er varför ni vill
mäta något…
…och nöj er 

inte med det första svaret.
Mät varsamt!
Kombinera kvalitativ och
kvantitativ data när ni
utforskar kulturen.
#2 Kvant Kval
Var mycket försiktig att
koppla ihop mätetal med
incitament.
#3 KPI Bonus
kalle@unicornsulting.com
+46 709 87 0507

@unicornsulting 

www.unicornsulting.com
Unicornsulting Innovation AB
Kastellgatan 1 

413 07 Göteborg
Karl-Magnus Möller
#1 Mät varsamt!
Kvant Kval#2
KPI Bonus#3
MÄTA INNOVATIONSKULTUR
VAD ÄR INNOVATION?
Uppfinning Innovation

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Att mäta innovationskultur