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Ymg/Cowboy Robot
1. Cowboy Robot Projected Schedule 2008
February to Mid-April
A. COMPLETE MOBILE MUSIC PARTNER DEAL
1. Finalize Sony Ericsson Deal
B. GIGS
1. Book and perform as many shows as possible through current
booking contacts that have expressed interest in working with
Cowboy Robot such as MCD, Ireland Audio Networks & other
independent promoters.
2. Acquire additional booking/promotions contacts through research,
networking, attending shows, sending press kits, etc.
3. Focus on colleges, supporting slots for established acts and high
profile venues & residencies through Ireland/UK to expand profile.
4. Solidify booking commitments to play summer tours and festivals
for Ireland/UK (Including Cois Fharraige Festival).
C. PRESS/RADIO/TV/FILM
1. Work with Sony Ericsson sponsored PR company to generate
press, profile awareness & book TV & Radio
appearances/interviews.
2. Work with and expand our own contacts to build additional PR.
3. Build web-based “street team” to increase awareness (e.g.
music/band websites and blogs, myspace, etc.)
4. Research and develop contacts with film/TV song placement &
licensing agents to generate additional promotional exposure.
D. NEW MEDIA
1. Update band website, increase web presence, promotion and
digital distribution.
2. Continue to create video content for digital distribution/promotion.
3. Continue to create additional song material and B-side “singles” for
digital distribution/promotion/film & TV placement.
4. Research and develop manufacturing/distribution deal for “Penny
Arcade” CD release in Ireland/UK.
5. Focus on creativity in distribution and promotion of media (e.g.
radiohead’s flash drive box set, mycontent.com, etc.)
2. April to August
A. GIGS
1. Book and perform as many Ireland/UK festivals and venues as
possible.
2. Explore booking opening slots with high profile/established act
shows & tours through Ireland/UK.
3. Continue expanding booking contacts thoughout UK/Europe.
B. PRESS/RADIO/TV/FILM
1. Continue raising band profile through interviews, appearances and
live performances.
2. Continue work with film & TV song placement agents.
3. Expand street team throughout Ireland/UK/Europe.
C. NEW MEDIA
1. Continue to create video content for digital distribution/promotion.
2. Continue to create additional song material and B-side “singles” for
digital distribution/promotion/film & TV placement.
3. Explore/research finding a producer to work with on the follow-up
Cowboy Robot record.
4. Begin recording the follow-up CR album
5. Explore/research manufacturing & distribution contacts for album
and single CD releases.
6. Explore/research possible imprint deal for CR/YMG for new record.
August to December
1. Upon completion of new record, promote new album release with Sony
Ericsson/YMG PR contacts and any additional label contacts.
2. Book promotional tour for Ireland/UK/Europe and beyond….
3. Explore/expand on new mobile music partner deals with Sony Ericsson
for 2009.