10. PHYSICAL
EVIDENCE
INTERACTION BETWEEN AN EMPLOYEE AND
CUSTOMER (E G. STATIONERY , BUSINESS
CARDS , REPORTS , COMPANY WEBSITE .ETC.)
ACTIVITIES , PROCEDERES,
PROTOCOLS
PROCESS
PEOPLE
CUSOMER CONTACT EMPLOYEES,
CUSTOMERS, PERSONNEL AND
MANAGEMENT
Physical
evidence
PROCESS
PEOPLE5
6
7
THE LAST 3 PS MARKETING MIX