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The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security.
Quantitative surveys were taken in November 2010 using SONAR, JWT’s proprietary online research tool. In the U.S. 1,004 adults ages18 and older were surveyed, in the U.K. 403 adults ages18 and older were surveyed and in Canada 454 adults ages 18 and older were surveyed. The data were weighted by age, gender and income.