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The JWT AnxietyIndex was launched in February 2003 during the run-up to the war in Iraq. It tracks the level and intensity of consumer anxiety and the drivers of that anxiety. It examines safety and security concerns—the threat of terrorism, potential and current military hostilities, crime—as well as economic worries, such as the cost of health care, the cost of living and job security. The AnxietyIndex is also designed to discover consumer insights that will help marketers formulate strategies during times of high or low anxiety.
A quantitative survey was conducted using JWT's SONAR, our proprietary online research tool. We surveyed 253 adults aged 25 and older living in Colombia. The data was collected in January 2010 and was weighted by age and gender.