A survey of 83 respondents aged 18 to 59 found that the majority were between 21 and 39 years old. 83% read blogs for 2 to 15 minutes and want search bars and RSS feeds on sites. 90% access websites 1 to 5 times on mobile but 59% still prefer print. While 80% don't support online versions replacing print, respondents love frequent website updates, access on the go, lower costs, videos and media not in print magazines, and related links.
10. S U R V E Y S AY S
83 RESPONDENTS
18 – 59 YRS
MAJORITY 21 – 39 YEAR Ołe
FAV BLOGS
83% READ
2 – 15 MIN
SEARCH BAR
NEED RSS FEED
90% 1 – 5 x GO MOBILE
59% GO PRINT
80% DON'T SUPPORT ONLINE FOR PRINT
WEB MOST LOVES:
Frequent updates + The ability to access content on the go + Cost effective nature of
reading content online + Videos and other kinds of media not accessible through a print
magazine + Links to similar articles and websites + Less advertising than in a print
magazine 10 + Links to items I can purchase related to articles + Shorter articles + Faster
17. T R A N S L AT I O N
1 . BROKE N G R I D / LO A DE D S E MIO T IC S / C ON NECTIN G IMAG E + TEXT
2 . ST RU CTUR E D / O B JE C T IF IE D / M ID – C E N T U RY MO D ER N IST
3 . ART S + C R A FTS / DE – M E C H A N IZ E D / N AT UR AL
20. FEAT. IMG
NAME / DATE / DESC.
TWITTER FEED
TAB 4 RELATED
Copyright Info + Terms & Conditions
21. NEXT
1 . F IN ISH W I R E FR A M I N G
2 . PROT O TYP E S [PA P ER + IN T E R A C T IV E P D F ]
3 . U SER – TE S TI NG
4 . COMBI NE B E S T Q UAL IT IE S
5 . EX ACUTE