1. John v.d. Eerden, Julian Paulsen, Martine van der Veen, Ena Wiersma
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2. 1) Analysis of the online customer experience
2) Recommendations
3) Analysis of sales data
4) Recommendations
5) Delegation of tasks
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3.  Navigation: too confusing, takes a lot of time
 Usability: unclear, difficult to change an order
 Content: images too big, too many photos
 Copy writing: inconvincing, too long
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4.  Navigation: clear structure and overview
 Content: smaller and less pictures, instead
more product information
 Copy writing: short & punchy
 Promotion: register for sale alert and you get
a 10% discount on your first purchased item
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5.  Bad conversion rates
 Few users returning to purchase
 High shopping-cart abandonment (49%)
 Obligation to register before purchase
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6.  No more obligatory registration
 Small pictures and more text
 Promotion activities
 Purchase with guest account
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7.  Online sales analysist: deliverables, improve
online check out process, reduce clicks
 Designer & copywriter: small images, more
product info, rewrite copy
 Managing Director: proposal
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