Quand vous parlez de social media avec des clients, certaines questions et craintes reviennent régulièrement, cette présentation a but de désamorcer certaines peurs et permet de débuter une première discussion autour de la communication digitale.
Présentation réalisée pour B+G - http://bgcom.ch
28. Pour exister il faut avoir
du contenu
#storytelling #strategy
#ContentIsKing
29. Les résultats se font sur
du long terme
#monitoring
#BrandContentStrategy
30. Comme les autres medias,
il faut apprendre à les
utiliser
#learning #training #radio
#tv #press
31. Facts and figures:
90% of consumers trust peer recommendations
only 14% trust advertisements
32. Facts and figures:
Social media now represents number 1
online activity, far ahead of porno or
even private e-mailing.
22% of all the time spent online globally is now on social
media.
650 millions users access social media through a mobile
device.
they’re expected to be 1.3 billion by 2016.
(Nielsen, Global Faces & Networked Places)
33. Facts and figures:
Because 2/3 of the global online
population is now using social media.
that’s roughly 1.5 billion persons...
which means something like 22% of all human beings on
this planet.
(Nielsen, Global Faces & Networked Places)
34. Facts and figures:
Because social media are becoming one of
the most influential sources in terms of
decision making for consumers.
Traffic on «Consumer review» platforms has increased
158% last year.
70% of those reading a review share it with family, friends
or colleagues.
46% of those posting a review feel they can be «brutally
honest» on the web.
38% of them post a review with the intention of influencing
others.
(Nielsen, Global Faces & Networked Places)
35. Facts and figures:
Because millions of people now have the
power to create content, communicate
and share on the social web.
it took the Internet 10 years (95-05) to reach 1 billion
persons.
it doubled within 5 years (05-10) to reach over 2 billion
people .
2/3 of this population (1.5 billion persons) uses social
media.
(Nielsen, Global Faces & Networked Places)
36. Facts and figures:
Because your competitors are there
already...
and because (their) audience has been there even before.
37. Facts and figures:
Dell Hell
L’entreprise, Dell, est passée du plus gros
badbuzz du net à une entreprise
exemplaire en terme d’utilisation des
réseaux sociaux.
en décembre, 2009, ils ont généré $1million
uniquement grâce à Twitter.
39. What others do
" Dell lies. Dell sucks
I just got a new Dell laptop and paid a fortune for the four-
year, in-home service. The machine is a lemon and the
service is a lie. I'm having all kinds of trouble with the
hardware: overheats, network doesn't work, maxes out on
CPU usage. It's a lemon."
47. What others do
By doing that, they contained negative comments in one
place, not all over the internet and Google results page.
With this tool they listen and engage
the customers for solutions.
= Crowdsourcing concept
I did it!
48. What others do
Dell has received more than 170,000 customer ratings and
reviews on Dell.com across 62 countries.
50. The Dell Timelineothers do
What
2005: Dell Hell
2006: Dell starts listening
2007: Gather product requirements via ideastorm.com
improves monitoring and engagement.
2008: Add Customer Support via Facebook and advanced
Social Media Monitoring
2009: Consolidation
2010: Leadership and Innovation
Opening of The Listening Command Center
56. What others do
on ideastorm.com
If you are a Dell “FAN”,
tell us why. Then tell us what you would like to see in a Dell page.
If you are NOT a Dell “FAN”,
tell us what you would like to see to make it worth becoming a FAN.
58. What others do
«B2B becomes P2P (person 2 person)
you are no longer talking to business,
your are talking to people»
Laura Thomas, Senior Consultant of Digital Media at Dell.
59. Merci de votre attention!
Julien Ferla
Head of Digital - jferla@bgcom.ch