In this mini-training, I dive into 5 specific ways (with examples) that you can use Facebook Live during your next fundraising campaign.

1. 5 Ways to Use
Facebook Live
In Your Next
Fundraising Campaign
Slides available at www.jcsocialmarketing.com

2. Why Facebook Live?
• "Facebook Live Stream" Search Popularity Has Risen Over 330% Since Facebook
Live's Rollout
• Facebook’s Video Views (Including Live) Could Eclipse 64 Billion Video Views Per
Day By August 2017
• Facebook Live Videos Are Watched 3x Longer Than Videos That Aren’t Live
Anymore
• Users Comment On Facebook Live Videos At 10x The Rate Of Regular Videos
Source: http://mediakix.com/2017/03/facebook-live-statistics-video-streaming-to-know/#gs.hWoRY=E
Slides available at www.jcsocialmarketing.com

3. 1) Choose a Great Topic.
Compelling Relevant Timely Interesting Entertaining Unique
Slides available at www.jcsocialmarketing.com

4. 2) Create Buzz.
• Promote your upcoming live broadcast everywhere!
• Create a promotional graphic using Canva – www.canva.com
• Why would people watch this video live instead of the replay?
• Hint at a big announcement.
• Exclusivity – only on Facebook Live!
Slides available at www.jcsocialmarketing.com

5. Slides available at www.jcsocialmarketing.com

6. 3) Schedule for Success.
Schedule three emails:
1. First – A few days before the broadcast, using a service like Belive.tv that
will remind people using a calendar feature.
2. Second – The day of, ideally 5-10 minutes before the live broadcast.
3. Third – The day after, embed a screen shot directing people to the exact
video link, not simply to your main Facebook Page. Don’t make people
search around for the video!
Slides available at www.jcsocialmarketing.com

7. 3) Schedule for Success.
Schedule three posts (or more!) on your social media accounts:
1. First – A few days before the broadcast, post the promotional graphic with
the date and time, telling people to save the date.
2. Second – The day of, right when you are live, directing people to the
Facebook Page to join the conversation.
3. Third – The day after, send out the exact video link, not a link to your
main Facebook Page. Invite people to watch the replay and share their
thoughts.
Slides available at www.jcsocialmarketing.com

8. 4) Go Live and Ask for Donations.
Call the video
ANYTHING other than
“We are live now on
Facebook!” Think about
what might get people to
click on the video.
01
Include the Donate button
in your Facebook Live
video.
02
While you are live,
encourage people to make
donations to your
campaign or go to your
campaign website to learn
more.
03
Slides available at www.jcsocialmarketing.com

9. Slides available at www.jcsocialmarketing.com

10. 5) Follow Up!
Change
Change the caption
of the video.
Write
Write a follow up
thank you in the
comments, directing
people to your
campaign website if
they want to donate.
Send
Send those follow
up social media
posts and emails
encouraging people
who didn’t get to
watch live to catch
the replay.
Put
Put the video on
your YouTube
channel and embed
it on your blog.
Slides available at www.jcsocialmarketing.com

11. Slides available at www.jcsocialmarketing.com

12. Slides available at www.jcsocialmarketing.com

13. Slides available at www.jcsocialmarketing.com

14. Slides available at www.jcsocialmarketing.com

15. Slides available at www.jcsocialmarketing.com

16. Slides available at www.jcsocialmarketing.com

17. If you are exploring
using Facebook Live
for your nonprofit,
you need my
Essential Facebook
Live Checklist for
Nonprofits!
In this freebie download, I
cover exactly what you need to
do to plan, prepare, go live, and
follow up afterwards.
Get your copy at:
http://bit.ly/fbliveessential
Slides available at www.jcsocialmarketing.com