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CasS
  e uy
    td
                         Ir s M d Sed
                         n e e ei pn
                          ca d a
                         Ir s Rv u
                         n e e e ne
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                         Ir s RI
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30 7. 1
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>>   Teln |ed g e
     h Cet L i T e
        i   nn r
     Ln i T eLCsh n t n l d g nn suc fro ei e o
     e d gr ,L ite ai ’e i o le o r o cmp ti h me
        n e           os a n    i  e        tv
     l n ff r e o ei cnu rd r g h mota er n ne ruo
     o o es mp w r g o smes ui te r g , a c o a t
      a     ,     n           n     g   e
     l n rcs Ln i T e rv e a o le r tl e h h o n c
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      a      .   n e     d     i   e c    c       s
     cnu rwt mu ill d rtacmp t frh i ui s a w l s n
      o smes i h lpee esh to eeo te b s es s e a a
                  t   n              r n ,     l
     ar o o le o la dnomai t h lcnu r n te et a .
      r y f nn to n i r t n o e o smes d h b sl n
       a     i   s    f  o     p              o




>>   Tehlne Ag svyce il ADn esRI
     h Caeg |gr se S lD p yN Ir e O
         l    e il a sa       ca
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      e d gr fu dt i e a i in n h p w r fh i re a d
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     razd h n e t i rv te o le i l a cmp i e ot T e
     ele te ed ompoe h i nn d pa d a a n ff r . h
        i                 r i s y         g     s
     tcc a t i rae e po t y clg h i i l cmp i e ot Wi
     at w son es n t r b san te d pa a a n ff r . t
        i     c              i    rs y      g     s h
     a ges e efr ne o l Ln i T e o g tu l d pa ep rs a d
     g rsv p r ma c g a ,e d gr su h Jh ’ i l x ete n
          i   o         s   n e         l s y
                                         s         i
     o le r t g ev e w i i l e b spate fre d gre
      nn mak i sri s h hn u d et rccso Ln i T ’
       i    en     c    c cd          i        n es
     i en l r t g em t po tby n g o g i cmp i s
     n ramak i ta o r a lma a e n o g a a n.
      t      en                       n      g




               30 7. 1
                1. 2 11 | i o j l o
                 3 6      n @u l m
                           f h.  c                © 21 Jh, c
                                                     02 u lI .
                                                          ln
>>   Te e l | Rm r b Wn
                       h Rst A e a al i
                           us      k e
                       Wi isot mo ts foa oai wt Jh,
                         t n h r9 nh o clb rt g i u l
                         h              l    n   h l
                       Ln i T e i l cmp i rsl i l e :
                        e d gr d pa a a n eu sn u d
                           n e s y      g   t cd


                        M d Sed
                         ei pn
                           a           Ir s
                                       ne e
                                        ca d
                          Rv u
                           e ne
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                               RI
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                                       ne e
                                        ca d




“
Te okh tu l uiw s
 h w rtaJh p t a a
           l n



                           ”
gete igo i te
 r hl n rwn h
  a p       g
Ln i T e ui spotb .
ed gr b s es r a l
    n e   n      y
Nt B ua i rei V e rs e t
 i h tn Makt g i Pei n
  i
  n     ,   n c     d
                  Ln i T e
                   e d gr
                      n e




            30 7. 1
             1. 2 11 | i o j l o
              3 6      n @u l m
                        f h.  c              © 21 Jh, c
                                                02 u lI .
                                                     ln
>>   Tea i | - twnto u yuse s a w r
     hT ts Ii o iirlporev , r o !
       cc nt - - l
              -   ,      l eh d k
     Jh fcsd n v ma o j t e t rah h oea g ao san Ln i T e
     u loue o e i be i so ec te vrl o lfclg e d gr ’
        l           n  cv              l       i    n es
     d pa cmp i e ot
      i l a a n ff r.
      s y     g    s



       *Fs Jh i rae ten mb r f u lh r rq i dt l nhmoepo tbe
         it u l n esd h u e o p bi es e u e o a c
         r, l c                    s     r     u    r r al
        cmp i s yeea i eii p bi e rl i sis n etbi i n wo e.
        a a n b l rg g x t g u lh re t nh a d s lh g e n s
            g     v  n  sn      s    ao p      a sn



       * eo dJh d c ae te d csp rcu i n ho g l e rt n g t t n
        Scn , l er sd h me i ot e aq it tru ho rae e oi i .
             ul e          a         sio      w          ao



       * h di rae l n g f d ,rai a d a a n pi zt ned onrae
        T i , tctpa i o me i c t e n cmp i o t ai l t i ess
          r ni     nn       a e v        g    mi o a   c
        iw bi t ffic n l d om sb so s t w rot
        n e se r a de fr u mii al e cs .
              t a     a         sn o       s



       * Fut, u l etbi e a clb r i a d e i tc s fnt n lw r o
         o r Jh s lh d
            h    l a s       oa oa v n ffic n r su co a ok w
                              l   te       e  o- i
        b t en e d grea e c a d u lh rdin ta ok i ia go p.
         ew e Ln i T ,g ny n p bi es r i emw rwt n l ru s
                  n e              s   vg        h l



       * F ay Jh stw r o a d poes frLn i T e makt g ta t
         i l, u l e ok w n rcs o e d gr ’
          nl     l      -                  n e s r i em o
                                                    en
        i e e d nl a dpo tbyma a eo g i cmp i s Jh ’h h e et e
        n p n e t n r a l n g n o g a a n. u l i l ff cv
         d       y                    n     g     l gy
                                                   s       i
        w r o a d rcsrma sn l e in Ln i T e pafr t sa fr e
         ok w n poese i ipa g i e d gr a l om o cl ut r
            -              n   c vg      n e    t      e h.




                                 >>   Teaewy Heul
                                      hT A a | i J l
                                         k     r h
                                      I o wntr h h s l lp t lad
                                      f u at u i l ca e r a en
                                       y    o n g y ab, o b
                                      ee i ole a en c pi sa J l
                                      ffcv nn m r tga a ncl h.
                                         te i   k i m g lu l




                     30 7. 1 | i o j l o
                      1. 2 11
                       3 6     n @u l m
                                f h.  c               © 21 Jh, c
                                                         02 u lI .
                                                              ln
>>   Aot h |r Olero o e
      buJ l G w nn oG Hm !
        ul o i

     Mi in| u ls poe fl ev e nn makt g g ny O r so it cni e ucsa te e
      s o Jh ia rvn u- ri o le r i a e c. u mii so o t u sces sh n w
       s      l       ls c i      en            sn      n
     tp o‘ tcl- so s l a e c,p rt g o lacri t Y U b t m le
     y e f ray ep ni e g nyo eai sly cod g o O R ot i .
          me i lr   b’           n   e    n          o n


     A he e ns| a WO r l er so r Mio s f nn cnu re g g dto sn s fi r
      c i me t We r
         v        e Wef , au ra! l n o o le o smes n a e , ua d o kl
                      uh          li      i               h        l
                                                                   e
     c ai cne tazdh n rd o po tbe nn cmp i s n d zn o ce twt s n cnl
     r t e o cpu le ,u de s f r a lo le a a n a d oe s flns i i i a t
      e v        i                   i     g            i    hg      y
     i rae R I
     n esd O.
      c


     F c s| u lsae fcsd n t tg pa n gd vl me tn i l nai o po tbenen t
      o u Jh il roue o s ae i l i ,ee p n a dmpe tt n f r a li re
              l s         r c nn        o          me o          t
     cmp i soue o ba dl dg n rt nd etep ne r rn rso s. u cmp i sag t
     a a n fcsd n rn , a -e eai ,i crso s o ba d ep ne O ra a n tre
         g            e        o r                           g
     o le cu i n h n e , c d g i l , e se, bl sc l d a d ma.
      nn aq it ca n l i l i d pa w bi smo i,oi me i n e i
       i    sio       sn u n s y        t   e   a   a      l


     S ri s | o e teu melelO rev e i l e t tg o le r t g o sl t n n
      evce We ff rh fl ad a u sri sn u s ae i nn mak i cnu ai a d
                     l    !     c cd r c i          en      to
     pa n gme ib y g n o t zt ncmp i ma a e n,n l ia d e ot gc ai
      l i , d ui a d pi ai ,a a n n g me t a s n rp rn ,r t e
       nn     a   n       mi o     g         a ys         i   e v
     d vl me tn o t zt nl d g a e pi zt nmu i d cne t ee p n a d d ev g
      ee p n a d pi ai , n i p g o t ai , lme i o tn d vl me tn a sri .
        o          mi o a n         mi o   t   a        o            n


                  O r ulevc Ds l S lt n
                   u F l ri i a oui
                        S  e py      o
                  * Dsl cmp i s ae ypoes eeui
                     i a a a n t tg,rcs& xct n
                      py     g r              o
                  * Me ipa n gb y g n g t t n
                      d l i ,ui & e oi i
                       a nn      n       ao
                  * P bi e rl i s cmmu i t n
                     u lh re t n & o
                        s   ao        n ai s
                                       c o
                  * P bi e &pae n o t zt n
                     u lh r l me t pi ai
                        s     c      mi o
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                     a a n n g me t rci ,n l i e ot g
                         g          t n     ys      i
                  * Cet e o cpu lai ,ee p n &o t zt n
                     rai cne tazt nd vl me t pi ai
                        v        i o    o        mi o
                  * 3d ata sri tcn l yrp rn &t ffici
                     r p r d ev g eh o g, ot g r k g
                          y    n      o e i     a n
                  * Cosu co aw r o a d rcs so i en l
                     rs fnt n l ok w n poes fr tra
                        - i                e   n
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                      co ni , d ,a a n r t e ev e
                          n    a     g   e v   c


     A v na e |O rem’ N i D Wh to Sy o Ae o g o o O rlns e r c ssri ,
      d a tg s u ta s A s o aYu a Yu rG i T D ” u ce tg t s l sev e
                     D   “                 n     .   i      ta    c
     b t r u lyf tr evrbe a d i i a t h h reu sP sa a ma,i la e c wt l
      et q at a e d lea l n s n cnl i e rsl.l ,s s ln e g ny i o
        e    i, s    i   s    g      y g     t u        l mb       h w
     oeh a ,u f s rl sh n a tao l g rg ni .
      vredo re a e ta h l h t f re a e c s
               e e s       f    a       e


     Cins Jh sre a yu fl ev e usucd nn makt g em, tr sp oto sseii
      l t| u l evs s o ru- ri o t r o le r i ta i ei u p rt ast x t g
       e     l           ls c    o e  i   en     n m         i sn
     i en l a o l g r O a e c sa w l s ak g u p ro o eo cne t rj t
     n rat ms r re A R g ni ,s e a b cl sp ot n n -ff o tn po c .
      t    e    a            e     l     o                     es


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                                                 l f h.
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      eus RE HuCn ltn
        t        uao                           Cl 30 7. 1
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                                                s:    u lo o  -

                         30 7. 1 | i o j l o
                          1. 2 11
                           3 6     n @u l m
                                    f h.  c                    © 21 Jh, c
                                                                  02 u lI .
                                                                       ln

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LendingTree Juhll Case Study - Online Marketing

  • 1. CasS e uy td Ir s M d Sed n e e ei pn ca d a Ir s Rv u n e e e ne ca d e Ir s RI ne e O ca d 30 7. 1 1. 2 11 | i o j l o 3 6 n @u l m f h. c © 21 Jh, c 02 u lI . ln
  • 2. >> Teln |ed g e h Cet L i T e i nn r Ln i T eLCsh n t n l d g nn suc fro ei e o e d gr ,L ite ai ’e i o le o r o cmp ti h me n e os a n i e tv l n ff r e o ei cnu rd r g h mota er n ne ruo o o es mp w r g o smes ui te r g , a c o a t a , n n g e l n rcs Ln i T e rv e a o le r tl e h h o n c o poes e d gr poi s n nn mak pa w i cn et a . n e d i e c c s cnu rwt mu ill d rtacmp t frh i ui s a w l s n o smes i h lpee esh to eeo te b s es s e a a t n r n , l ar o o le o la dnomai t h lcnu r n te et a . r y f nn to n i r t n o e o smes d h b sl n a i s f o p o >> Tehlne Ag svyce il ADn esRI h Caeg |gr se S lD p yN Ir e O l e il a sa ca Ln i T eo n i n h cptli o te o e o tenen tn e d gr fu dt i e a i in n h p w r fh i re a d n e sc az g t razd h n e t i rv te o le i l a cmp i e ot T e ele te ed ompoe h i nn d pa d a a n ff r . h i r i s y g s tcc a t i rae e po t y clg h i i l cmp i e ot Wi at w son es n t r b san te d pa a a n ff r . t i c i rs y g s h a ges e efr ne o l Ln i T e o g tu l d pa ep rs a d g rsv p r ma c g a ,e d gr su h Jh ’ i l x ete n i o s n e l s y s i o le r t g ev e w i i l e b spate fre d gre nn mak i sri s h hn u d et rccso Ln i T ’ i en c c cd i n es i en l r t g em t po tby n g o g i cmp i s n ramak i ta o r a lma a e n o g a a n. t en n g 30 7. 1 1. 2 11 | i o j l o 3 6 n @u l m f h. c © 21 Jh, c 02 u lI . ln
  • 3. >> Te e l | Rm r b Wn h Rst A e a al i us k e Wi isot mo ts foa oai wt Jh, t n h r9 nh o clb rt g i u l h l n h l Ln i T e i l cmp i rsl i l e : e d gr d pa a a n eu sn u d n e s y g t cd M d Sed ei pn a Ir s ne e ca d Rv u e ne e Ir s ne e ca d RI O Ir s ne e ca d “ Te okh tu l uiw s h w rtaJh p t a a l n ” gete igo i te r hl n rwn h a p g Ln i T e ui spotb . ed gr b s es r a l n e n y Nt B ua i rei V e rs e t i h tn Makt g i Pei n i n , n c d Ln i T e e d gr n e 30 7. 1 1. 2 11 | i o j l o 3 6 n @u l m f h. c © 21 Jh, c 02 u lI . ln
  • 4. >> Tea i | - twnto u yuse s a w r hT ts Ii o iirlporev , r o ! cc nt - - l - , l eh d k Jh fcsd n v ma o j t e t rah h oea g ao san Ln i T e u loue o e i be i so ec te vrl o lfclg e d gr ’ l n cv l i n es d pa cmp i e ot i l a a n ff r. s y g s *Fs Jh i rae ten mb r f u lh r rq i dt l nhmoepo tbe it u l n esd h u e o p bi es e u e o a c r, l c s r u r r al cmp i s yeea i eii p bi e rl i sis n etbi i n wo e. a a n b l rg g x t g u lh re t nh a d s lh g e n s g v n sn s ao p a sn * eo dJh d c ae te d csp rcu i n ho g l e rt n g t t n Scn , l er sd h me i ot e aq it tru ho rae e oi i . ul e a sio w ao * h di rae l n g f d ,rai a d a a n pi zt ned onrae T i , tctpa i o me i c t e n cmp i o t ai l t i ess r ni nn a e v g mi o a c iw bi t ffic n l d om sb so s t w rot n e se r a de fr u mii al e cs . t a a sn o s * Fut, u l etbi e a clb r i a d e i tc s fnt n lw r o o r Jh s lh d h l a s oa oa v n ffic n r su co a ok w l te e o- i b t en e d grea e c a d u lh rdin ta ok i ia go p. ew e Ln i T ,g ny n p bi es r i emw rwt n l ru s n e s vg h l * F ay Jh stw r o a d poes frLn i T e makt g ta t i l, u l e ok w n rcs o e d gr ’ nl l - n e s r i em o en i e e d nl a dpo tbyma a eo g i cmp i s Jh ’h h e et e n p n e t n r a l n g n o g a a n. u l i l ff cv d y n g l gy s i w r o a d rcsrma sn l e in Ln i T e pafr t sa fr e ok w n poese i ipa g i e d gr a l om o cl ut r - n c vg n e t e h. >> Teaewy Heul hT A a | i J l k r h I o wntr h h s l lp t lad f u at u i l ca e r a en y o n g y ab, o b ee i ole a en c pi sa J l ffcv nn m r tga a ncl h. te i k i m g lu l 30 7. 1 | i o j l o 1. 2 11 3 6 n @u l m f h. c © 21 Jh, c 02 u lI . ln
  • 5. >> Aot h |r Olero o e buJ l G w nn oG Hm ! ul o i Mi in| u ls poe fl ev e nn makt g g ny O r so it cni e ucsa te e s o Jh ia rvn u- ri o le r i a e c. u mii so o t u sces sh n w s l ls c i en sn n tp o‘ tcl- so s l a e c,p rt g o lacri t Y U b t m le y e f ray ep ni e g nyo eai sly cod g o O R ot i . me i lr b’ n e n o n A he e ns| a WO r l er so r Mio s f nn cnu re g g dto sn s fi r c i me t We r v e Wef , au ra! l n o o le o smes n a e , ua d o kl uh li i h l e c ai cne tazdh n rd o po tbe nn cmp i s n d zn o ce twt s n cnl r t e o cpu le ,u de s f r a lo le a a n a d oe s flns i i i a t e v i i g i hg y i rae R I n esd O. c F c s| u lsae fcsd n t tg pa n gd vl me tn i l nai o po tbenen t o u Jh il roue o s ae i l i ,ee p n a dmpe tt n f r a li re l s r c nn o me o t cmp i soue o ba dl dg n rt nd etep ne r rn rso s. u cmp i sag t a a n fcsd n rn , a -e eai ,i crso s o ba d ep ne O ra a n tre g e o r g o le cu i n h n e , c d g i l , e se, bl sc l d a d ma. nn aq it ca n l i l i d pa w bi smo i,oi me i n e i i sio sn u n s y t e a a l S ri s | o e teu melelO rev e i l e t tg o le r t g o sl t n n evce We ff rh fl ad a u sri sn u s ae i nn mak i cnu ai a d l ! c cd r c i en to pa n gme ib y g n o t zt ncmp i ma a e n,n l ia d e ot gc ai l i , d ui a d pi ai ,a a n n g me t a s n rp rn ,r t e nn a n mi o g a ys i e v d vl me tn o t zt nl d g a e pi zt nmu i d cne t ee p n a d d ev g ee p n a d pi ai , n i p g o t ai , lme i o tn d vl me tn a sri . o mi o a n mi o t a o n O r ulevc Ds l S lt n u F l ri i a oui S e py o * Dsl cmp i s ae ypoes eeui i a a a n t tg,rcs& xct n py g r o * Me ipa n gb y g n g t t n d l i ,ui & e oi i a nn n ao * P bi e rl i s cmmu i t n u lh re t n & o s ao n ai s c o * P bi e &pae n o t zt n u lh r l me t pi ai s c mi o * C mp i ma a e n, ak ga a s &rp rn a a n n g me t rci ,n l i e ot g g t n ys i * Cet e o cpu lai ,ee p n &o t zt n rai cne tazt nd vl me t pi ai v i o o mi o * 3d ata sri tcn l yrp rn &t ffici r p r d ev g eh o g, ot g r k g y n o e i a n * Cosu co aw r o a d rcs so i en l rs fnt n l ok w n poes fr tra - i e n acu t gme i cmp i &c ai sri s co ni , d ,a a n r t e ev e n a g e v c A v na e |O rem’ N i D Wh to Sy o Ae o g o o O rlns e r c ssri , d a tg s u ta s A s o aYu a Yu rG i T D ” u ce tg t s l sev e D “ n . i ta c b t r u lyf tr evrbe a d i i a t h h reu sP sa a ma,i la e c wt l et q at a e d lea l n s n cnl i e rsl.l ,s s ln e g ny i o e i, s i s g y g t u l mb h w oeh a ,u f s rl sh n a tao l g rg ni . vredo re a e ta h l h t f re a e c s e e s f a e Cins Jh sre a yu fl ev e usucd nn makt g em, tr sp oto sseii l t| u l evs s o ru- ri o t r o le r i ta i ei u p rt ast x t g e l ls c o e i en n m i sn i en l a o l g r O a e c sa w l s ak g u p ro o eo cne t rj t n rat ms r re A R g ni ,s e a b cl sp ot n n -ff o tn po c . t e a e l o es E a:i o j lcm m i n @u lo l f h. Rqe FE1 orost i >> eus RE HuCn ltn t uao Cl 30 7. 1 a: 1. 2 11 l 3 6 V i w wj lcm cnat s it w . h . / tc u s: u lo o - 30 7. 1 | i o j l o 1. 2 11 3 6 n @u l m f h. c © 21 Jh, c 02 u lI . ln