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Harnessing The Power of The  Internet  For South Jersey Retail Businesses It’s Easier Than You Think!
Start Using The Power of The  Internet  To Grow Your Local Retail Business, Today! Learn how to “affordably” harness  the power of the internet...and  turn it into TONS of more paying customers! Get updated blog posts at: www.BEC-US.com
The Web Today – 1.7 B ,[object Object],[object Object],[object Object],[object Object]
Why You Should  Care? Top Search Increases- Q1 2010  Financial- +33%, Travel-  +32%, , Web Media-  +28%,  Electronics-  +27%,  Retail-  +24%,  Automotive-  +14% *Google 64% Yahoo- 16%, MSN/Bing- 10%, AOL- 3%
[object Object],[object Object],[object Object],[object Object],[object Object],Retail’s Biggest Success Secret-  Exponential Growth 9
There is no better investment in your business than marketing. “ Marketing and innovation make money, everything else is a cost.” Peter Drucker, Author and Management Consultant 12 Performance Based Marketing
How are you staying in touch  with your current customers? Pony Express?  Snail Mail? Telephone?  Fax?  Email? None of the above... ?
How would you like a free  24/7 virtual salesperson? What is an auto-responder? How does it help my sales? Is it expensive? “ Meet your new auto-responder”
What if you don't have a site?  No Problem, but get one!  Starting from scratch...  “ Easy as 1-2-3”  and they start at FREE! Outsourcing is ok too!  But, what NOT to do! What to watch out for…. gypsies and family!  And last, the perils of do it yourself!
Customer Database? Easy Setup  and Management Tips and Tricks What is a CRM database? How do you build one? How can you get one for free? Managing or outsourcing? There is gold in their data!
Fast and Easy List Building  for Fast and Easy Dollars Browsers?  or  Buyers? The choice is yours! The most powerful list is one that… 3 key factors for high conversions
Current Advertising Methods Print Media, Direct Mail, Cable TV, Radio, Signs, Billboards, etc... Who, What, Where… etc  are your customers?
Has anyone seen my R.O.I? Are you tracking your advertising? The Two Categories... How Do You Know? Measuring a  R eturn  O n   I nvestment
How would you like to cut your ad budgets  and STILL increase traffic and revenue? The 3 ways you can cut your ad budget, increase store traffic, sales, and profits at the same time. And more ways after testing..
Already have a site? Good job! Can I add an Auto Responder form to  my existing site? Will it change the appearance or layout? Can I do it myself?  Like a child or a garden, pay attention to it, nurture it,  And try to make better, as it is a work in progress
To be or not to be....     THAT, is the  (value)  question! Do you want a  Direct Response ; Info Site? OR A useless digital billboard?
Redirecting for lead capture! Be where your buyers are going! What is redirecting? Why should I do that? How difficult is it to do? Now you can be in two   places at once!  (or 3, or 4, or many more!)
Email campaigns...  Value is King Opt-in and permission-based only 3 things...(again!) Structure of an effective email  The greatest marketing tool since the wheel!
Outsourcing, In-sourcing or…  DIY / “Ouch”-sourcing Outsourcing Formula: If you are- $0 X N.G.D.=$0  Then, outsourcing is- $x(GID!)= $ROI  Which equals- “ It’s Worth It  !”  Seriously, either way works, but please Get It DONE! Just get a “square deal” that you can cancel anytime! Exercise-  Have there ever been any projects or ideas you wanted, but  haven’t been able to finish? Make a list. Let’s assess costs, values & ROI’s  (Don’t make us call spouses to check on you!    )
Add Other Offers To Your List(s)? Monetizing your list, again and again! The structure of the offers! Product delivery at 2am? You Bet!
Joint Venture's with Vendors and  “Alliance” Business Partners  The benefit(s) of “ smart”  partnerships Structures of a Joint Venture Tap your vendors! Squeeze your suppliers! Attracting new partners, (they need you too)
Your turn! Jamie Siracusa JP Siracusa & Associates 609-677-0200
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Affordable Website Fixes for South Jersey Retail Stores- by Jamie Siracusa and the Business Excellence Center

  • 1. Harnessing The Power of The Internet For South Jersey Retail Businesses It’s Easier Than You Think!
  • 2. Start Using The Power of The Internet To Grow Your Local Retail Business, Today! Learn how to “affordably” harness the power of the internet...and turn it into TONS of more paying customers! Get updated blog posts at: www.BEC-US.com
  • 3.
  • 4. Why You Should Care? Top Search Increases- Q1 2010 Financial- +33%, Travel- +32%, , Web Media- +28%, Electronics- +27%, Retail- +24%, Automotive- +14% *Google 64% Yahoo- 16%, MSN/Bing- 10%, AOL- 3%
  • 5.
  • 6. There is no better investment in your business than marketing. “ Marketing and innovation make money, everything else is a cost.” Peter Drucker, Author and Management Consultant 12 Performance Based Marketing
  • 7. How are you staying in touch with your current customers? Pony Express? Snail Mail? Telephone? Fax? Email? None of the above... ?
  • 8. How would you like a free 24/7 virtual salesperson? What is an auto-responder? How does it help my sales? Is it expensive? “ Meet your new auto-responder”
  • 9. What if you don't have a site? No Problem, but get one! Starting from scratch... “ Easy as 1-2-3” and they start at FREE! Outsourcing is ok too! But, what NOT to do! What to watch out for…. gypsies and family! And last, the perils of do it yourself!
  • 10. Customer Database? Easy Setup and Management Tips and Tricks What is a CRM database? How do you build one? How can you get one for free? Managing or outsourcing? There is gold in their data!
  • 11. Fast and Easy List Building for Fast and Easy Dollars Browsers? or Buyers? The choice is yours! The most powerful list is one that… 3 key factors for high conversions
  • 12. Current Advertising Methods Print Media, Direct Mail, Cable TV, Radio, Signs, Billboards, etc... Who, What, Where… etc are your customers?
  • 13. Has anyone seen my R.O.I? Are you tracking your advertising? The Two Categories... How Do You Know? Measuring a R eturn O n I nvestment
  • 14. How would you like to cut your ad budgets and STILL increase traffic and revenue? The 3 ways you can cut your ad budget, increase store traffic, sales, and profits at the same time. And more ways after testing..
  • 15. Already have a site? Good job! Can I add an Auto Responder form to my existing site? Will it change the appearance or layout? Can I do it myself? Like a child or a garden, pay attention to it, nurture it, And try to make better, as it is a work in progress
  • 16. To be or not to be.... THAT, is the (value) question! Do you want a Direct Response ; Info Site? OR A useless digital billboard?
  • 17. Redirecting for lead capture! Be where your buyers are going! What is redirecting? Why should I do that? How difficult is it to do? Now you can be in two places at once! (or 3, or 4, or many more!)
  • 18. Email campaigns... Value is King Opt-in and permission-based only 3 things...(again!) Structure of an effective email The greatest marketing tool since the wheel!
  • 19. Outsourcing, In-sourcing or… DIY / “Ouch”-sourcing Outsourcing Formula: If you are- $0 X N.G.D.=$0 Then, outsourcing is- $x(GID!)= $ROI Which equals- “ It’s Worth It !” Seriously, either way works, but please Get It DONE! Just get a “square deal” that you can cancel anytime! Exercise- Have there ever been any projects or ideas you wanted, but haven’t been able to finish? Make a list. Let’s assess costs, values & ROI’s (Don’t make us call spouses to check on you!  )
  • 20. Add Other Offers To Your List(s)? Monetizing your list, again and again! The structure of the offers! Product delivery at 2am? You Bet!
  • 21. Joint Venture's with Vendors and “Alliance” Business Partners The benefit(s) of “ smart” partnerships Structures of a Joint Venture Tap your vendors! Squeeze your suppliers! Attracting new partners, (they need you too)
  • 22. Your turn! Jamie Siracusa JP Siracusa & Associates 609-677-0200
  • 23.

Editor's Notes

  1. The recession is over, that is a 24% increase of customers looking for YOU! But you are letting them browse somewhere else!