1. hi. i’m joy.
JOY Z. LIU
visual resume
Monday, February 11, 13

2. OBJECTIVE
Seeking entry-level career
opportunity within a lean,
innovative and socially-
conscious company that fosters
continued learning & growth.
JOY Z. LIU
Monday, February 11, 13

3. Currently, I work at
as an Assistant Account Executive.
JOY Z. LIU
Monday, February 11, 13

4. I manage these guys.
JOY Z. LIU
Monday, February 11, 13

5. In a nutshell
• My team acts as a liaison between agency and client by ensuring client
objectives are met while delivering best in class creative campaigns to market.
• Collaborate with internal creative and production teams as well as external
partners to create nationwide 360 campaigns through TV, print, digital, PR, social
media, and consumer promotions.
• Perform basic administrative tasks such as:
• developing project management documents such as creative briefs, status
reports, traffic instructions, and estimate forms
• working with internal staff to book conference rooms, coordinate catering for
client meetings, create reels for presentations, and printing of documents
JOY Z. LIU
Monday, February 11, 13

6. The rest of the story explains how
I got to where I am today
JOY Z. LIU
Monday, February 11, 13

7. and why I would be a good fit
for your company.
JOY Z. LIU
Monday, February 11, 13

8. I have a plan and live life
strategically in order to achieve.
JOY Z. LIU
Monday, February 11, 13

9. I grew up in Oklahoma.
JOY Z. LIU
Monday, February 11, 13

10. I moved to Rhode Island to attend
Johnson & Wales University.
JOY Z. LIU
Monday, February 11, 13

11. Why?
- practical, hands-on learning
- industry relevant degree programs
- upside down curriculum
JOY Z. LIU
Monday, February 11, 13

12. In 3 years, I graduated with a B.S. in
Advertising & Marketing Communications
- Magna Cum Laude -
JOY Z. LIU
Monday, February 11, 13

13. I learned...
• How to develop fully integrated marketing communications plans:
• Quantitative & qualitative research that led to the consumer insight that led to
the strategy
• Creative process that delivers on that strategy while staying true to the brand
• Selection of channels and media plan that message will be delivered through
to efficiently reach the target market
• And won some awards too...
JOY Z. LIU
Monday, February 11, 13

14. 3rd Place
AAF National Student Advertising Competition
2011 2012
JOY Z. LIU
Monday, February 11, 13

15. I’m a hands-on learner that pulls
my sleeves up to immerse into
life’s opportunities.
JOY Z. LIU
Monday, February 11, 13

16. And possess the ability to apply
relevant skills learned in one
discipline and apply to new.
JOY Z. LIU
Monday, February 11, 13

17. I got involved on-campus.
JOY Z. LIU
Monday, February 11, 13

18. Admissions Tour Guide
• Led campus tours for prospective students and their families by way of daily
tours and large-scale admissions events
• Assisted in daily operational administrative tasks including answering phones,
emails, processing of applications and scheduling of campus visits.
• Resulted in highly effective verbal and written communications and well versed
in all aspects of university’s mission and values.
JOY Z. LIU
Monday, February 11, 13

19. Commuter Relations Assistant
• Served as the on-campus resource to the 80% off-campus student population by
way of outreach programming and maintaining a strong presence on social
media outlets.
• Managed and developed content strategies for all social media outlets for
commuter relations department i.e. Facebook, Twitter, Foursquare and Blog.
JOY Z. LIU
Monday, February 11, 13

20. President
• Led interview, selection, training and oversight of a team of campus event
coordinators to implement various entertainment programs for student body.
• Planned trimester-ly internal general board appreciation events and recognition
programs as part of member recruitment and retention initiatives.
• Applied learnings from the classroom to develop and launch new branding
strategy for organization to increase awareness and ultimately result in higher
event attendance, student engagement and overall strengthened sense of
campus unity.
• Managed and implemented social media campaigns on organization
Facebook, Twitter and Foursquare profiles.
JOY Z. LIU
Monday, February 11, 13

21. Director of Membership
• Managed membership benefits and dues for a large campus organization in
partnership with event professionals to provide networking and hands-on
learning experiences through various volunteer opportunities.
• Proactively initiated new streamlined electronic membership and volunteer
registration management process for 200+ member campus organization.
• Assisted in planning travel, lodging, industry tours, volunteer opportunity, group
meals and activities of an educational trip for 40 top members to Texas from RI.
• Successfully restructured organization constitution to fit the transformation of the
organization by creating new executive board positions and responsibilities.
Played integral role in interview, selection and training process of the new board
under new constitution.
JOY Z. LIU
Monday, February 11, 13

22. And the community.
JOY Z. LIU
Monday, February 11, 13

23. Marketing & Development Intern
• Worked closely with the Director of Resource Development, Development
Associate, and other members of the WaterFire staff to prepare for the
execution of WaterFire events.
• Developed new donor program were members received special discounts at
participating local restaurants and hotels in the Providence area.
• Prepared internal and external communications and fostered relationships with
major donors and corporate sponsors.
JOY Z. LIU
Monday, February 11, 13

24. RECAP
• Driven young professional on a path to find work to be passionate about.
• Comes from a marketing communications background but has experience and
special interest in:
• Social Media
• Event Planning
• Non-Profit Work
• Grassroots Efforts
• Human Resource Management
JOY Z. LIU
Monday, February 11, 13

25. So what do you say?
JOY Z. LIU
Monday, February 11, 13

26. Contact me:
joyl.456@gmail.com
(918) 931-1604
For more, find me on the internet:
https://www.vizify.com/joyzliu
JOY Z. LIU
Monday, February 11, 13