Are you acquiring users or losers?
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2012 presentation for Think Big KC iKC conference in Kansas City
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Are you acquiring users or losers?
- 1. S Are you acquiring users or losers? @JoshColeman @Aglocal
- 2. S Users: (Winners) S Those that use your product. S Those that talk about and tell others about your product.
- 3. S Losers: S Those that stop using your product. S Those that talk about and tell others about your product.
- 4. S Why are you not winning users? S Is anybody listening? S How are you attracting them? S Are you created buzz?
- 5. S Why are you losing users? S Are you listening to them? S How are you addressing the obstacles? Your job in designing an experience is to create enough motivation in the average user that they sail through any barriers placed in their way. You can do this by increasing the stakes and motivating your users more, or by decreasing the barriers and making it easier for them. ~Tyler Willis
- 6. S What you are doing for the winners? S Are you giving them incentives? S Are you asking them for feedback? Word of mouth is huge!!
- 7. S The key to winning users: Breath and live your passion for your product!
- 8. You’ve got to find what you love. As with all matters of the heart, you’ll know when you find it. And like any great relationship, it just gets better and better as the years roll on. So keep looking. Don’t settle. ~Steve Jobs
Editor's Notes
- Let’s define user and losersPretty simple.
- Yes your losers or those that stop using your app. Chances are they will talk bad about your app or product or the horrible experience they had and it’s always magnified.
- Point 2: Why are you not gaining new usersAre you blogging, tweeting, posting on FB, or Google+ use social media it’s free make sure you cross promote
- Point 1:One of the biggest things is having real feedback?Survey your customersIf they leave ask them why and ask how you can improveFor every 1 bad customer there are 3 better ones out there.
- Point 3 Ask your super uses to tweet or RT you. Give them incentives: a free month, shirt stickersIt’s all about Brand Awareness!! The is key to winning!An Awesome Product is the key to retaining that winning!!Enable your winners(brand advocates) T-shirts, stickers, we all like to be rewarded for good behavior
- Breath and Live your passion for your product: I don't care if you are the programmer, office manager, designer,CEO,CMO COO, or CP30,You have to sell your product by living by the product. If you don't move on and find what you are passionate about. People will gravitate to it. Have fun with it. Winners attract winners