The chocolate company conducted a survey of 30 people in Recoleta, Argentina about preferences for a new chocolate product. The survey found that milk chocolate was preferred by most respondents, with filling of dulce de leche being popular. Most respondents said they did not want a toy included. The preferred place to purchase chocolate was kiosks. Therefore, the survey concludes the company should produce a milk chocolate filled with dulce de leche, without a toy or nuts, to sell primarily in kiosks.

1. Aim: a chocolate company wants to know
if its convenient to produce a new
chocolate and how its going to be
TO WHOM: 30 persons from different ages
WHERE: All over recoleta
WHEN: At midday

2. QUESTIONS:
1) FIRST QUESTION: age structure of people in the sample
Age groups (years)
a- 0-9
b- 10-19
c- 20-29
d- 30-39
e- 40-49
f-50+
2) ) SECOND QUESTION: how often do you eat chocolate?
Answer:
a- never
b- once per month
c- once per week
d- more than once per week

3. 3) THIRD QUESTION: what do you prefer?
a-white chocolate
b-dark chocolate
c-milk chocolate
4) ) FOURTH QUESTION: do you prefer it with nuts?
a-yes
b-no
5) FIFTH QUESTION: with a toy?
a-yes
b-no
6) SIXTH QUESTION: filled with
a-nothing
b-sweet milk
c-cookies
d-other
7) SEVENTH QUESTION: where do you buy chocolate?
a-kiosk
b-supermarket
c-other

4. Q1 Q2 Q3 Q4 Q5 Q6 Q7
20-29 C C B B C A
50+ B B A B A B
0-9 C C B A B A
10-19 D C B B B A
10-19 D A B B B A
10-19 D C B B B A
40-49 D A B B A A
40-49 C C A B B A
30-39 B A A B B B
40-49 D C A B C A
0-9 D C B A C A
0-9 D C B A B A
0-9 D C B A B A
20-29 C A A B D B
20-29 D B A B A A

5. Q1 Q2 Q3 Q4 Q5 Q6 Q7
30-39 B B A B B B
50+ D A B B A B
50+ D B A B A B
50+ C B B B D B
40-49 C B A B B B
10-19 D B A B B A
0-9 D B B A B A
50+ B A A B A B
30-39 C B A B B B
20-29 C B B B C B
40-49 B B B B B B
0-9 D C B A A A
50+ B C A B A B
10-19 D B A B B A
0-9 A B A B A A

6. First question
6

7. Second question
6

8. Third question
8
6

9. Fourth question
12

10. Fifth question
3

11. Sixth question
2
3
10

12. Seventh question
6
14

13. Conclusion:
The company should do a milk chocolate
filled with dulce de leche, without a toy inside
and also without nuts. The company should
sell it mainly in kiosks

14. By: Augusto Arce
Olivia Bolomo
and
Pilar Silvestre