The marketing research document summarizes responses from 20 consumers to questions about a proposed candy product aimed at treating colds in children. Key findings include: - Most respondents said they would buy the candy and liked flavors like strawberry, orange and watermelon. Many said they would give it to their kids. - When asked where it should be sold, most said drugstores but some said kiosks or both. Many said they would stop buying syrup and buy the candy instead. - Popular name suggestions were "Cold Candy", "Ex-Cold" and respondents thought an appropriate price would be between $2-6. - Respondents were split on whether it should be sold alone

1. MARKETING RESEARCH
Product: a candy to avoid a cold
To whom: to kids from 8 years to 10 years the candy. For kids from 1 year to
7 years the candy made powder
Why: a more practical way for curing a cold and a more faster one
Where: Junín y Vicente Lopez

2. Questionnaire
1) Would you buy this candy? Why or why not?
-Yes
-No
2) Which flavours do you like the candy to be?
-Strawberry
-Pineapple
-Watermelon
-Orange
-Other
3) Where do you think we should cell it?
-Kiosks
-Drugstores
-Both
4) Would you stop buying syrup to buy this candy?
-Yes
-No
-Both

3. 5) Would you give this candy to your kids?
-Yes
- No
- Occasionally
6) How would you name it?
- Cold Candy
- Ex-Cold
- Other
7) What do you think would be the appropriate price?
- 2 to 4
- 4 to 5
- 5 to 6
8) How would you like this product to be selling?
- Alone
- In a box
- Both

4. Consum Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
ers
1 Yes, More Green Apple Kiosks, More Yes If I had one Cold Candy is 4 to 5 In a box of
easy and people yes, because nice 20
more would buy it they would
delicious to like it
eat
2 No, I would Watermelon Drugstores, No Yes while Fast Cold Between 4 or All together
prefer the As it is a they are kids 5
remedy medicine
3 No, Its going Watermelon Drugstores, Both, To I will give A candy for 2 to 4 You can have
to be bigger So as taste the them both cold both
than a responsible candy according to possibilities
simple people buy the degree
tablet. them of cold
4 Yes, A Pineapple Drugstores Yes No I prefer to Cold Candy I think you In a box
change to give them should sell
the ordinary something I the candy
pills know and between 5 or
trust 6
5 Yes, The Strawberry Drugstores Yes Yes Ex-Cold 2 to 4 Alone or in a
flavour more box
delicious
6 No, Its more Grape Drugstores, No No, I won’t Cold candy 5 to 6 Alone
difficult to To have a give them
swallow than recipe anything
a pill
7 Yes, Because Watermelon Kiosks, There Yes Yes Pill Candy 2 to 4 Both options
it says its are more
faster and than
practical drugstores

5. Consum Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
ers
8 Yes, Better Mint Drugstore, to Yes Both, To see Cold Candy 2 to 4 A package
than the pills avoid any what of the
problem two he or
with the she likes best
consumer
that buys it
9 No, Used to Orange Drugstore, Both, To vary No, because I Cold Candy 2 or 4 In a box
take pills or so a the don’t know if
another professional treatment the candy
treatment sells it really work
for cold
10 Yes, I love Orange Both, So Yes Yes, Because Bye-bye Cold 2 to 4 Alone
candies anyone can kids love
buy it candies
11 Yes, I think a Strawberry I t would be Definitively Yes, they will Ex-cold 2 to 4 In a box
candy would better if they feel more
be much were sell on attractive to
better than a both, more it
pill people
would buy it
12 No, it’s a Natural Drugstores no No, I don’t Ex-cold 2 to 4 In a box
candy and I like my son
don’t like eating
candies candies
13 yes Orange both yes yes Cold bye bye 2 to 4 both
14 no Strawberry Kiosk no no Ex-cold 2 to 4 In a box

6. Consum Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8
ers
15 Yes , Is a chocolate Drugstore, yes Yes, My Ex-cold 4 to 5 both
great idea more people daughter
would buy loves candies
them
16 Yes, I love You should both Occasionally yes Cold Candy 2 to 4 alone
candy and make them
more if they of three
have sugar different
tastes,
Strawberry,
orange and
apple
17 No, Candies Strawberry Drugstore No I don’t have Ex- cold 5 to 6 In a box
are bad for children, but
people if I had I
would be a
responsible
father and I
wouldn’t let
them eat
candies
18 Yes, My life is Strawberry both Occasionally Yes, they will Ex-cold 2 to 4 Both
based in love me
candies
19 yes, I love Orange and Kiosk yes Only if they Ex-cold 2 to 4 In a box
that Idea Strawberry have done
their
homework
20 Yes Strawberry both yes yes Cold go away 4 to 5 alone

7. Q1
No
7
Yes Yes
13 No

8. Q2
Other Strawberry
6 8 Strawberry
Pineapple
Watermelon
Orange
Other
Orange
5

9. Q3
Kiosk
Both 4
6
Kiosk
Drugstore
Both
Drugstore
10

10. Q4
Both
4
Yes Yes
11 No
No Both
5

11. Q5
Yes Yes
No 11 No
7 Occasionally

12. Q6
Other Cold Candy
6 6
Cold Candy
ExCold
Other
Ex-Cold
8

13. Q7
5 TO 6
3
4 TO 5 2 TO 4 2 to 4
4 to 5
4 13
5 to 6

14. Q8
Alone
Both 4
6
Alone
In a Box
Both
In a Box
10

15. By:
•Joaquin Gonzalez Narvarte
•Ricardo Levene
•Valentin Tear