This document summarizes the results of a market research study on headphones. It shows that 70% of respondents use headphones, with most problems occurring with headphone cables. While 60% said they could purchase a new product priced between $50-70, only 50% found it practical, and the conclusion recommends adjusting the price point for more success.

1. Business MARKET
RESEARCH
Juan Pablo Carreira, Pedro Nardi,
Manuel Van Peborgh

2. DO YOU USUALLY USE HEADPHONES?
sometimes
20%
no
10%
yes
70%

3. AGES
14-19 20-30 30-40 40-50 50 - +
10%
20% 40%
0%
30%

4. HAVE YOU EVER HAD PROBLEMS WITH YOUR
HEADPHONES CABLES?
No
Yes

5. DO YOU LIKE THIS PRODUCT?
No
Yes

6. IF THIS PRODUCT COSTS BETWEEN $50 TO
$70, WOULD YOU BE ABLE TO BUY IT?
No
40%
Yes
60%

7. ¿CUÁL ES SU OPINIÓN FINAL DEL
PRODUCTO?
Inútil
10%
Útil
20%
No Necesario
20%
Práctico
50%

8. CONCLUSIoN
In conclusion; from the respondents, most
of them use headphones and like the
product because they think it can solve
them a problem. Even though the price
was accepted by more than the half, it
wasn’t what they liked the most.
Therefore, this product could be
successfully sold but the price should
change.