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Stride sm strategy
1.
A Social Media
Strategy Jordan Burroughs
2.
About Stride Chewing
Gum Founded in 1920 13 Flavors
3.
Challenges How do
we get consumers to buy Stride over other brands of chewing gum?
4.
Social Media Presence
5.
Suggestions Buyer Personas
Blog Online Contests
6.
Buyer Personas Age
ranges Different reasons for chewing gum
7.
Stride Gum Blog
Join “gum industry” conversation Connect with customers More serious tone than other channels
8.
Online Contests Customer
created content
9.
10.
Employees to run
sites
11.
Prizes for online
contests
12.
Timeline
13.
Download now