1. Personal Branding
Ref: 0083
Turbo boost for brand Lewis but trophy
count could stall
October 2, 2012
Lewis Hamilton’s Mercede switch will bring him even greater
wealth but will it earn him world titles, asks Adam Hay-Nicolls
Pastures new: Hamilton
will be hoping Mercedes
help him to repeat his
2008 world-title success
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©2012
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