The document discusses editorials, which are the expression of a newspaper's stance on issues and developments. An editorial must have clear style, moral purpose, sound reasoning, and influence public opinion. There are different types of editorials such as those that provide information, interpretation, criticism, or commendation. An effective editorial includes an introduction with a newspeg and reaction, a body justifying the reaction over 2-3 paragraphs, and an optional punchline ending. The headline should be interesting, brief, and forceful.

1. WRITING IN THE NAME OF THE PAPER
Prepared by JONALD JUSTINE U. ITUGOT

2.  The “soul” of the
newspaper
 The official stand of the
newspaper on a relevant
development or issue
 The “expression of the
people’s conscience”

3.  Spears and Lawshe (1956)
 Must have clearness of style
 Has a moral purpose
 Has sound reasoning
 Has the power to influence
public opinion

4.  Editorial of Information
 Editorial of Interpretation
 Editorial of Criticism
 Editorial of Commendation/Tribute
 Editorial of Argumentation
 Editorial of Entertainment
 Mood Editorial (Emotion)
 Special Occasion
 Pooled Editorial
 Guest Editorial
 Letter to the Editor

5.  Introduction
 Newspeg & Reaction
 Usually one short paragraph
 Body
 Justification of the reaction
 Two to three short paragraphs
 Ending
 Punch line or clincher
 May sometimes be omitted

6. The Editorial headline must be
INTERESTING
BRIEF
FORCEFUL

7. WRITING IN THE NAME OF THE PAPER
Prepared by JONALD JUSTINE U. ITUGOT