3. BECAUSE OF INCREASED COMPETITION AND
ONLINE PRICE COMPARISON ENGINES THERE
IS A THREAT THAT AIRLINE SEATS TODAY
CAN BECOME EVEN A GREATER COMMODITY
THAN THEY ALREADY ARE
4. TWO SIMPLE
WAYS TO
COMPETE
Lower price = Grow brand =
Price competition Brand value competition
5. WHICH
MODEL IS IN
A GREATER
USE TODAY?
Lower price = Grow brand =
Price competition Brand value competition
6. WHICH
MODEL IS IN
A GREATER
USE TODAY?
Lower price = Grow brand =
Price competition Brand value competition
27. SLAVA
RECOMMENDS
Lower price = Grow brand =
Price competition Brand value competition
INVEST IN BUILDING STRONG
EMOTIONAL CONNECTIONS WITH
CONSUMER SO THAT HE IS
READY TO PAY A FAIR TICKET
PRICE