3. • Our target audience will be a nuclear family
including adults and children, as they are the
ones who would own a pet.
4. Treatment Idea
• Cute dog vines
• Establishing shot of the location
• Cut to the dog character in a group of other dogs
• Voice over introduction of the main dog – talking about their current state – very happy –
thirty seconds
• Twenty seconds of footage after the voiceover of main character in their new
environment
• Cut to photographs of the dog when they were being mistreated and found - voiceover
explaining what had happened to the dog.
•
• Cut to a volunteer from the charity explaining why most of their dogs end up here –
educating people how to avoid this happening. Highlighting the main causes of
maltreatment and losing pets and advising people how to avoid this.
• Clip of puppies running lots of puppies lots of running
• Voice over explaining how much donations would help the charity.
End with cute dog vine.
6. Can we do it?
Pros
• Raising awareness
• Fun idea
• Achievable
• Accessibility
Cons
• Controlling the dogs
• Are they aloud to be around
each other?
• Dogs might be dangerous
• Facebook footage
