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FA102D: Application Development Presentation
1. App Research & DevelopmentJoseph Ibraham
Welcome
App Proposal by Joseph Ibraham
2. App Research & DevelopmentJoseph Ibraham
Observed Unmet Need or Desire
There is a need for a service that better allows the casual athlete to
discover, join, and play pick-up sports.
3. App Research & DevelopmentJoseph Ibraham
Ethnographic Research Observation
The group observed consisted of Hofstra University students playing
basketball at the school’s fitness center.
4. App Research & DevelopmentJoseph Ibraham
Photographic Observations
5. App Research & DevelopmentJoseph Ibraham
Photographic Observations
6. App Research & DevelopmentJoseph Ibraham
Photographic Observations
7. App Research & DevelopmentJoseph Ibraham
Interview with an Extreme User
8. App Research & DevelopmentJoseph Ibraham
Interview Observations
• Busy school and work schedules don’t allow college students to fully
commit to an official basketball league
• The ability to easily discover and join in on local pick-up basketball
games is needed.
9. App Research & DevelopmentJoseph Ibraham
Proposed App Idea
A service app that allows people to discover, join, and play pick-up
sports in their local community as effectively and simple as possible.
10. App Research & DevelopmentJoseph Ibraham
Proposed App Idea
Based on a user’s location, the app would be able to find local pick-up
games created by other users, facilitating the process of organizing a
sport.
11. App Research & DevelopmentJoseph Ibraham
Ideation Session
12. App Research & DevelopmentJoseph Ibraham
Ideation Session
13. App Research & DevelopmentJoseph Ibraham
Ideas from Ideation Session
Unmet Need:
a simple, yet effective way of organizing pick-up sports.
How the app would work:
users will be able to create, organize, and join pick-up sport games
happening locally.
Who the app is for:
everyone. Young or old, the app’s purpose is to encourage people to make
the time to have fun, exercise, and stay active.
14. App Research & DevelopmentJoseph Ibraham
Existing App Research
15. App Research & DevelopmentJoseph Ibraham
Existing App Research
Infinite Hoops: a Seattle-based service for finding basketball games
and players worldwide. Their mission is to make it “easy for basketball
players to connect and organize pickup games with players of similar
ability and skill.”
16. App Research & DevelopmentJoseph Ibraham
Existing App Research
17. App Research & DevelopmentJoseph Ibraham
Existing App Research
Sportan: a location-based pick-up sports app for the everyday athlete.
Their purpose is to help people “discover, join and play pick-up sports
instantly with the power of your smartphone.” Sportan is not yet available
on the App Store, but it is very much like the app I am conceptualizing.
18. App Research & DevelopmentJoseph Ibraham
Existing App Research
19. App Research & DevelopmentJoseph Ibraham
Existing App Research
Huddlers: a mobile sports scheduling app for recreational athletes.”
The app is similar to Sportan in the way that it locates sporting games of
all kinds, not just basketball.
20. App Research & DevelopmentJoseph Ibraham
Existing App Research
21. App Research & DevelopmentJoseph Ibraham
Hoopla
A location-based pick-up sports app for those who don’t have the time
to commit to league-based basketball.
The goal of the app is to help athletes discover and join games, with the
hope of fostering new relationships and keeping fit.
