Learn how to use online tools such as WordPress, Blogs and MailChimp Email Newsletters to increase traffic to your website, increase online customer engagement and make more money from your website.

1. We use WordPress to design mobile responsive, search
engine optimised websites you can manage yourself.
We help you see new opportunities for growing your
business and use online tools such as WordPress,
blogs, email newsletters and social media
to make it all happen!
www.creativeideas.co.nz

2. Get traffic to your website
Get visitors to interact with your website
Make money from your website
3 Tools to help you….

3. WordPress
A Content Management System for websites and blogs
• Manage yourself
• One dashboard for
everything
• Open source, free software
• Latest technology
• One click updates
• No coding or design
experience required
• No need to purchase any
special software

4. Easy to edit and manage yourself
Login to Dashboard
No special
software required,
just an internet
connection
Type or paste
content
Add images
Format and link
text
Add your own
SEO titles &
descriptions

5. WordPress Themes
Mobile Responsive Design
When people search using a tablet or phone, Google will rank your
website higher if it is mobile responsive.

6. OR you could drag the corner of your browser in and out or go to
http://www.studiopress.com/responsive/

7. Easy to show your freshest content
WordPress Widgets
• Latest slide
• Latest blog post
• Calendar with current
month & events
• Latest photos from
gallery
• Latest workshop
• Newest product
www.thecountryyard.co.nz
Fresh regular content
keeps your customers
and Google coming
back more often!

8. Scalable – Add Functionality at any Stage
WordPress Plugins
An E-Commerce Store
Online Forms
PDF Media Libraries
Photo Galleries
Member Only Content
Booking Calendars
Interactive Google Maps
WordPress works seamlessly with hundreds of plugins (many
free) you can add to your website at any stage. Plugins are all
managed from inside your one website dashboard.

9. WordPress is Search Engine Friendly
• Search engine
friendly page
names
• Optimise content
of each page for a
unique key phrase
• Add SEO plugin to
customise what
google results
page shows
• Add a sitemap
plugin

10. How to Optimise a Page on your website
Unique key phrase = New Zealand waste milk

11. Wor dPr ess Page Opt i mi sat i on
Sign up to my
newsletter to download
my 24 page SEO
Guide for FREE

12. BLOGGI NG
A gr eat way t o add mor e uni que key
phr ases, keep your websi t e f r esh pl us
become ‘ t he exper t ’ onl i ne
Thi nk of a bl og
l i ke your company
magazi ne.
Your bl og i s made up of
bl og post s
Each post si t s under
one or mor e cat egor i es
Wor dPr ess has bui l t - i n
bl og capabi l i t y
No payment r equi r ed
unl i ke Googl e Adwor ds
Tut ori al s, art i cl es,
advi ce, phot os, vi deos,
news, event s, new
product s are al l bl ogs

14. Examples of Blogs
All built on WordPress CMS
What’s New Hair Style Tips Car Reviews

15. Top Tips for Writing a Blog Post
• Write for your audience
• Top Paragraph as summary
• Give your blog personality
• Provide Links, photos etc
• Invite Conversation
• Encourage Sharing
• List Related Posts
NEED IDEAS?
•Expand your best Facebook updates
•Make a list of the key phrases and write a blog post
for each
•Collect faq from your customers and turn the answers
into a blog post
•Embed YouTube videos with your comments
•Ask customers/members to contribute.
You can read the rest on my
blog 
http://
www.wpwebsites.co.nz/top-tips-for-w

16. MailChimp Email Newsletters
www.mailchimp.com

17. Email Newsletters - The Right Way
A website is great for bringing in new
enquiries, first-time sales but what about
repeat visitors and existing customers?
1.Import a list or add signup form to your website
2.Design a template to match your website
3.Create a campaign to send blog content
4.Send campaign to your subscribers
5.Subscribers click to website to read more
6.Your blog posts stay on your website and continue
to bring in new traffic
Give visitors an
incentive to
signup
Personalise
your emails.
Hi Tania…
Make it easy to
unsubscribe or
update profile
Automatically
added to your
MailChimp list

18. Types of Email Newsletter
RSS
Newsletter
Your new content (blog
posts) feeds through
from your website and
sends at a regular
interval.
Standard
Newsletter
You add content to the
newsletter inside
MailChimp dashboard
and decide exactly
when to send.
Combination
Newsletter
Add your custom
message etc at the
top and automatic
content from your
website underneath
http://eepurl.com/OezFP

19. Drag and Drop Campaign Design
Preview of campaign on desktop & phone
• Design is mobile
responsive
• Preview your campaigns
• Send test campaigns to
different people inviting
comments
• The look can easily match your
website and branding
• Add different types of content
• Edit images inside MailChimp

20. Mai l Chi mp Aut o Responder s
Emai l s whi ch are
t ri ggered by cert ai n
event s such as:
•A new subscr i ber si gni ng
up
•A subscr i ber s bi r t hday
•A subscr i ber cl i cki ng on
a cer t ai n l i nk i n your
newsl et t er

21. Mailchimp Lists & Reports
Get to know your subscribers and send targeted email
campaigns.

22. What do I do now?
WORDPRESS
•Have website designer setup a new WordPress website for you and teach you
how to use it
•Have a designer transfer your website content and design to WordPress
•Setup WordPress yourself and get help and training as needed
BLOG
•If you’re already using WordPress, just add one or more categories and start
writing posts
•Setup a WordPrss blog on it’s own and link to it from your website
MAILCHIMP
•Go to www.mailchimp.com and setup a free account
•Design your own campaign or have designer setup one up and teach
you how to use it.

23. www.wpwebsites.co.nz/category/wordpress-blog/
www.facebook.com/creativewebideas
www.creative-web-ideas.com
http://eepurl.com/s-IT
Tips & Tutorials for Improving your website…
Jo’s Blog
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jo@creativeideas.co.nz
www.creativeideas.co.nz