Recomendations and considerations to Pescador dealers.

2. Definitions
Contents
• Definitions
• Operational
• Te c h n i c a l
• Engraving
• Economical
• Va l u e
These are some ideas and recomendations to your support.
Not to teach you anything.

3. Definitions
What we offer?
• Fully customized golf shoes according clubs and teams
needs.
• Two main features.
– Marketing tool.
– Reducing costs tool.
• Two main products.
– High performances models.
– Competitive prices models.

4. Definitions
What we offer?
Two m a i n p r o d u c t s :
High performances models:
Footwear with carbon fiber soles and
genuine leather. Features and benef its
above market.
Competitive prices models:
B e t we e n $ 5 8 a n d $ 11 8 f o r a g e n u i n e l e a t h e r g o l f
shoes, fully waterproof and fully customized.

5. Operational
Funnel
• Email campaign.
• Personal interview
• Checking samples.
• Proposing 3D animation.
• Proposing a prototype.
• 50% dto . to head teacher. Design not included.
• One made to measure pair for free ordering +25.
• Keeping in contact client -dealer.
• Fluent feedback client -dealer-Pescador.

6. Operational
Email campaign
• Headquater develops a email campaign over the clubs in your area as
soon as you get your samples or everytime you requires.
• Headquarter send to you the html file to prepare your own campaign to
your contacts.
• Headquarter support you to codify e-mail, preparing signage or any other
comunication support.

7. Operational
Personal interview
• Advantages of Pescador custom golf shoes.
– This is no a embroded logo. Is real added value.
– Complete your merchandise catalog.
– Newest merchandise item
– No minimum orders. From just one pair.
– Key of stock contention.
– Only Pescador provide customization in small series.
– The best quality materials.
– Most notorious golf merchandise item.
– Exclusive carbon fiber sole.
– Fully waterproof.
– Lightness.
– Lowest gravity center.
– Double crown of cleats.
– I m p r o v i n g c u s t o m e r s l o y a l t y.
– Increase yield.
– Show your patners.
– Made to measure service.

8. Value
This is not just an embroded logo.
Customer logo
Pescador
Footjoy
This is real added value.

9. Value
Complete your merchandise catalog.
Umbrella, done.
Caps, done.
Average profit
Average profit
Per unit: 15$
per unit: 12$
Balls, done.
Average profit
Per dozen: 20$
Polo-shirt, done. Towel, done.
Average profit Average profit
Per unit: 25$ per unit: 12$
Pencil, done.
Glove, done. Average`profit
Average profit Per unit: 0$
Per unit: 10$
Bag, done.
Average profit
Per unit: 60$
Divot repair, done.
Average profit
Per unit: 0$ Tees, done.
Average profit
per unit: 0,03$
So, are you interested to sell shoes with $ 90 of profit per pair?

10. Value
Newest merchandise item
Clubs without their own golf shoes: Clubs with his own custom shoes:
YOU

11. Operational
No minimum orders
Yo u c a n s t a r t w i t h a s i n g l e p a i r o n
the counter to find acceptance.
First pair cost will be refounded with
your fisrt order +25.
Then, you can replace when and how
you prefer, with no minimum orders,
at same price.
This is like just in time service.
In adiction supported by made to
measure service.
This is the way to care your
costumers.

12. Value
Key of stock contention
When you sell common brands have
least than one year to sell each size of
each model.
When you sell common brands, this is
your competence:
When you sell your model. There are
no competence.
Don’t need change models every year.
Yo u d e c i d e w h e n c h a n g e t o a n e w m o d e l

13. Value
Key of stock contention
Option 1, before Pescador:
S t o c k 2 m a i n m o d e l s o f 2 m a i n b r a n d . 1 0 s i z e s o f e a c h m o d e l . To t a l
stock 40 pairs.
Option 2, with Pescador:
Stock 5 main size of 2 main models of your prefered brand and 3 pairs
o f e a c h s i z e s o f y o u r c u s t o m i z e d m o d e l . To t a l 4 0 p a i r s .

14. Value
Only Pescador provide
customization in small series.
A real customization.
Design study of your brand included.
Possibility to fit materials, cost, market
segment, styl, colors, logos, legends,
shields, whatever.
Possibility to work with your designers.
S a m p l e s a v a i l a b i l i t y.
Design study for free from 25 pairs
orders.

15. Value
The best quality materials.
If most breathable material is genuine
calfskin,
If the most suitable material for stability
is a sole of carbon fibre,
WE
If best grip performance is provide for
32 cleats,
If need to use 3 waterproof treatment
USE
to ensure sealing,
If Lock laces is faster, more
confortable and secure, IT

16. Value
Most notorious golf item
I s d i f f i c u l t p a y a t t e n t i o n t o a s h i r t . W e h a v e a l r e a d y s e e n i n e v e r y w a y.
A golf shoes is different. Is surprising, is new and very exclusive.
Yo u r c l i e n t d o e s n o t n e e d t o w e a r t h e s a m e s h o e s a s t h e r e s t o f t h e w o r l d
anymore .

17. Technical
Exclusive carbon fiber sole.
First competition sole.
200% lighter than rubber sole.
1 2 0 % l o n g i t u d i n a l f l e x i b i l i t y.
400% more stable transversely than rubber sole.
500% more cushing volume than rubber sole
At least 10 milimitres lower than rubber soles.
50% more grip than most rubber soles.

18. Technical
Fully waterproof.
3 waterproof treatments.
Upper.
Waterproof membrane.
Thermoplastic collar around shoe.
Insole sewn silicone sealed.
Insole

19. Technical
Lightness

20. Technical
From the ground
The market lowest outsole
Carbon Rubber
Spike = 6mm. Spike = 6mm.
Carbon= 0,6mm. Rubber= 5mm.
Midsole= 5mm. Midsole= 5mm.
Insole = 6mm, Insole = 4mm.
To t a l = 1 7 , 6 m m . To t a l = 2 0 m m .
At least.

21. Value
Cleats
Pescador:
Double crown of cleats.
First crown: 5 hard cleatsfor traction
S e c o n d c r o w n : 11 l o n g c l e a t s o n p e r i m e t e r.
32 cleats per pair.

22. Value
Improving customers loyalty
Using an special made to measure edition of your shoes
as a preciated award like a green jacket, you
can give your shoes a component of social cohesion
and pride very useful.
And the
envy of
the
players
from
other
clubs.

23. Value
Increase yield
Hard material Soft
material
Working with your
own golf shoes
model, people
can’t compare
prices in other
point of sale.
Offering a good
shoe with a
reasonable price,
you can move, golf
shoes, from an
occasional sale to
a consumable
good.

24. Value
Show your partners
Custom shoes is a nice opportunity to:
Collaborate with your partners
Sponsorship opportunities
Emphasize a message to your customers
Advertise your strengths. e.g. “Founded at 1702”

25. Value
Made to measure service
When you`re w orking with your ow n custom
shoes,
Pescador offer made to measure service to you.
T h i s w a y y o u c a n s e r v e m a d e t o m e a s u r e s h o e s t o y o u r c l i e n t s e a s i l y.
This is a well valorated and helpful service to the most demanding
player and for punctual stock-out as well.
Pescador handles the entire process through the web.

26. Engraving
Engraving
3 Main system to customize:
Integrated pattern Laser engraving Solvent printing
If design can be adapted, To text and small logos, Finishing color printing
integrate the design or logo in laser engraving gives a very on light skin is very
the pattern. striking finish bas-relief. striking as well.
Eventually combined with
other engraving effects.

27. Technical
Pescador vs Adidas Tour 360 ATV
Only numbers.
Most people do not imagine the marketing ability to influence our opinion.
Ta k e a w a y t h e m a r k e t i n g a n d l e a v e o n l y t h e n u m b e r s :

28. Value
Price range.

29. Operational
Proposing 3D animation
Overcoming reluctances
During personal interview, good solution to overcome
reluctance is proposing a 3D design for free.
3D prototype provide:
Keep in contact with costumer while design is defined.
Involve the client asking for admens.
Give time to think about the possihilities of the new item.

30. Operational
Proposing a prototype
Overcoming reluctances
Once 3D is aproved, if still having doubts, may you can
suggest purchase one first pair as acceptance test.
The feedback from costumers will do the rest.
The amount of the first pair will be refunded with an order
for 25 pairs or more. (not cumulative)

31. Operational
50% off to head teacher
Promoting the new item
A good way to promote your new shoes is wearing the Pro.
W h e n a p r o d u c t i s g o o d q u a l i t y b u t n o t v e r y k n o w n P r o i s t h e k e y.
The opinion of the Pro wins the mistrust of a new product.
Pescador offer 50% discount to your selected Pro. indefinitely
* Design not included

32. Operational
One pair for free
One made to measure pair for free ordering + 25
With any order over 25 pairs, we’ll include a made to measure pair
for f r e e , f o r t h o s e w h o c h o o s e .
25 + 1 * Only one for costumer.

33. Operational
Welcome pack
Propose these packs to new clients:
Pack 25:
25 pairs.
Design study with no charge.
Sample refounded.
One made to measure pair for free.
50% discount to head Pro.
Pack 100:
100 pairs. (staggered)
Complete Pescador corner:
(Director chair, w all mural w ith your shoe
design, wooden stand)
Design study with no charge.
Sample refounded.
One made to measure pair for free.
50% discount to head Pro.

34. Operational
Delivery
The delivery time depends on the workload and the amount of
the order.
It lies between 30/40 to a small order and 60/90 days for large
orders.
Yo u m u s t a d d 7 / 1 2 d a y s f o r d e l i v e r y f o r r e g u l a r o r d e r s .

35. Economical
Payment conditions.
Being custom design firsts orders, first 25 pairs of a new costumer
must be payed:
5 0 % u p o n s i g n i n g a n d 5 0 % a t d e l i v e r y.
future orders can be paid to 30 days.
Rate applied in each case is the total amount of each design.
If one design accumulate total orders of 200 pairs, rate applied to
further orders will be 200 pair rate.
Retail price is free. On our website you can consult the recommended
prices.
Import duty are not included. Ask for exact amount.
Orders are shipped from Spain.
Dealer can decide applied freely on
the percentage of their commission.
If you may wish to increase the discount,
you should consult to headquarter.

36. LINKS
Pescador site
h t t p : / / www. p e s c a d o r s h oes . c o m / i nde x. p hp
h t t p : / / www. p e s c a d o r s h oes . c o m / po r t of o li o. h t m l
h t t p : / / www. p e s c a d o r s h oes . c o m / 20 12 c at al o g. php
h t t p : / / www. p e s c a d o r s h oes . c o m / 3 D / k i ngd om / k i n gdom . php
h t t p : / / www. p e s c a d o r s h oes . c o m / de al er. php
h t t p : / / www. p e s c a d o r s h oes . c o m / c ua t r opa s os . php
h t t p : / / www. p e s c a d o r s h oes . c o m / up lo ader. ph p
h t t p : / / www. p e s c a d o r s h oes . c o m / c us t o m des i gn . php
h t t p : / / w w w. p e s c a d o r s h o e s . c o m / s i n c e o n e p a i r o n l y. p h p
h t t p : / / www. p e s c a d o r s h oes . c o m / pe s c ador c o r ner. p hp
Pescador blog
http://pescadorgolfshoes.wordpress.com/
Pescador Social
http://www.facebook.com/pages/Pescador-Golf-Shoes/57544947179?ref=share

37. VIDEOS
Become a dealer http://youtu.be/LpQTNty7lw8
Dear team http://youtu.be/MWXl6TlmUqM
Custom shoes http://youtu.be/bxLap2RVJiE
Daeho http://youtu.be/qv7BzdolFno