The document discusses building a model to predict the hourly rate of certain events for each city in the US based on location, date, time of day, and weather. It uses 500,000 geolocation data points from 2001-2013 to train a Poisson regression model with features like weekday, hour, time since new years, and weather to make predictions. The model was tested on 2013 data and showed improved predictions when augmented with external weather data, even when applying a "rain danger coefficient" calculated from a few cities to fill in weather data gaps nationwide.