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Creating Buzz & Putting WOW on the Show Floor
- 1. Welcome to:Creating Buzz & Putting the WOW on the Show Floor Moderator: Jim Kelley Esteem Panelists: Denise Medvad Eric Horn, CMP Roy Turner
- 2. Why WOW? increasing pressure to create memorable experiences that drive activity on the show floor… get them there and keep them there
- 3. The Tradeshow Love Triangle
- 4. WOW-Where are your events on the social media map?
- 5. ROEI2-- Is the juice worth the squeeze?
- 6. The Main Attraction…. Eric Horn, CMP, Associate Executive Director – Business Development, Professional Beauty Association Roy Turner, Show Director, Surf Expo, dmg World Media Denise Medved, Owner/Founder, The Metropolitan Cooking & Entertaining Show, The Tiny Kitchen
- 7. Roy Turner, SVP/Show Director GLM Shows-dmg events Surf Expo Fall & Winter
- 8. Surf Expo On-Floor Events 115,000 gallons of water 5,300 square ft of vinyl (6) 18-wheelers of plywood World’s top action sports athletes Swimwear models
- 9. Surf Expo On-Floor Events Concept Implementation Event management Media push
- 10. Surf Expo On-Floor Events Attendees stay on floor Location premiums Bring attention to new markets Sponsorship Opportunities Drive online ad revenue
- 11. Surf Expo On-Floor Events Added benefits Pre-show / Post show Social Media Skate Promo drove 1,844,150 ad views 1000+ event video uploads on You Tube
- 12. Surf Expo Video
- 13. Eric Horn, CMP, Associate Executive Director – Business Development Professional Beauty Association International Salon & Spa Expo & CosmoprofNorth America
- 14. Professional Beauty Association Stage Work and High Energy Productions
- 15. Professional Beauty Association High Level - VIP Only Sections
- 16. Professional Beauty Association Show Floor Give-A-Ways Raffles Product Bags Money
- 17. Professional Beauty Association Celebrity Artists Tabitha Coffey of Tabitha’s Salon Takeover on Bravo Nick Arrojo of What Not To Wear on TLC
- 18. Professional Beauty Association Social Networking i.e. Facebook | FourSquare |Twitter
- 19. Professional Beauty Association And when all else fails… Bring out ELVIS and JOAN RIVERS... To get the crowd going!!
- 20. Denise Medved, Owner/Founder The Tiny Kitchen The Metropolitan Cooking & Entertaining Shows Atlanta, Washington DC & Houston
- 21. Food Network Stars – WOW! Create a 2,500 seat theater Bring in Food Network Stars Bobby Flay Paula Deen Jamie & Bobby Deen Giada De Laurentiis Tyler Florence The Neelys Guy Fieri
- 22. Beer, Wine & Spirits – WOW! There’s nothing like adult beverages to bring the show floor to life!
- 28. Thanks for your time, feedback, and contributions Jim, Denise, Eric & Roy
Editor's Notes
- JK:Good Morning and welcome to Creating Buzz & Putting the WOW on the show floor…I am Jim Kelley with PRG and am excited to be moderating todays session with such a great panel. With me today are: Eric Horn, Associate Executive Director-Business Development: Professional Beauty Association Roy Turner, svp Show Director: Surf Expo Denise Medved, Owner/Founder, The Metropolitan Cooking and Entertainment Show As we progress through the program and we get to each of them they are going to provide you more details on their backgrounds, experiences and current positions.
- Denise, Eric and Roy have all successfully executed and created unforgettable experiences for both attendees and exhibitors, in our time together they are going to share the good, the bad and the ugly of their WOW moments….more importantly they are going to help you identify appropriate WOW moments for your event.
- As we start to talk about WOW, I thought a good place to start would be with the concept of LOVE Triangles….The term "love triangle" almost always implies that the arrangement is unsuitable to one or more of the people involved. One person usually ends up feeling betrayed at some point. Another way to look at it is as a relationship in which three people are in love with at least one other person in the relationship…What does this have to do with WOW experiences at events….the common thread is that directly or indirectly all three groups are in realtinships with each other and the WOW moment must take into consideration the needs of each party
- We can’t talk about anything in our space without giving consideration to social media and social technology…the good news is there are a number of options in the marketpalce for you to to chose from in regards to social median, the bad nes is that there are a numebr