1. ¡Hola Mundo!
Or why should your Joomla based
extension/business 'speak' spanish
JandBeyond Isidro Baquero
May 2011 Carlos M. Cámara

2. Why spanish?

4. 1. Introduction
Introductory video
http://www.youtube.com/watch?v=SAxp_7N2kqc
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5. 2. The Spanish language in the
world
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6. Spoken by over 450 millions
nd
2 language of the world in native
speakers, behind chinese
rd
3 language of the world behind
chinese and english
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7. Predictions say that by 2050
spanish will surpass english and
become the second spoken
language in the world
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8. Most studied foreign languages in the US
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9. 3. The Internet and the Spanish
language
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12. 3. The Internet and the Spanish
language
Internet users prefer contents in their own language
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13. Hispanics are avid internet
searchers.
In fact, latin american internet
users have the highest search
rate in the world.
Colombia leads this ranking,
with a search rate 75% higher
than the world's average
Average searches per month
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14. 3. The Internet and the Spanish
language
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15. Very diversified market
Europe – Spain (27 millions)
Latin America – over 100 millions and growing
(current average 30% internet penetration)
The US hispanic market
http://www.youtube.com/watch?v=3TUYxaggHIM
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16. 4. The Spanish speaking
Joomlasphere
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17. At least 4-5 active bloggers, two of which are
nominated for the J.O.S.C.A.R.s
Using a dedicated hashtag in Twitter: #josñ
One very active group on Linkedin
Blogs – 2 nominated for JOSCARS
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18. The Spanish speaking Joomlasphere
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21. http://world.myjoomla.co.za/explore
Government sites using Joomla
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22. English
●
2nd biggest potential market
●Fastly growing
●Currently exploding
●Not saturated
Spanish
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23. Discussion:
What are the possibilities for extension sellers and
Joomla businesses in general to afford a
localization for their products/services?
(in this case we talk about spanish, but it could be
used with any other language)
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24. ● Community driven localization
● Pay for translation and duplicate main content
● Hire a spanish full-time collaborator
● Premium affiliates / spanish partners
● Any more ideas?
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25. Thank you!
www.gnumla.com
Twitter - @gnumla - #josñ
@isidrobaq - @carcam
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