I did this presentation back in 2002 for the company called Trinity Motors, INC. Unfortunately, Big Brother made sure the actual company never took off from the ground floor. This is what the essence of the company represented and I wanted to show it off!
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Trinity motors, INC.
1. Itâs because we have the opportunityItâs because we have the opportunity
to become better citizens!to become better citizens!
Trinity Motors, Inc.Trinity Motors, Inc.
WhereWhere DESIGNDESIGN becomesbecomes
REALITYREALITY
Itâs not that weâre better citizens,Itâs not that weâre better citizens,
2. Executive SummaryExecutive Summary
Conical Field Platform (CFP) â˘Conical Field Platform (CFP) â˘
ďźSpecific design engineering platformSpecific design engineering platform
ďźFractional HP AC Synchronous HeatingFractional HP AC Synchronous Heating
and Cooling EnergyMax⢠motorand Cooling EnergyMax⢠motor
ďźVastly improves efficiency,Vastly improves efficiency,
performance, and longevityperformance, and longevity
ďźPotential for numerous proprietaryPotential for numerous proprietary
productsproducts
ďźNew AC motor is 30-50% more energyNew AC motor is 30-50% more energy
efficientefficient
ďźHigher starting torqueHigher starting torque
ďźDouble the life expectancy of anyDouble the life expectancy of any
counterpartcounterpart
ââWith 10âs of millions of new home appliances entering the marketWith 10âs of millions of new home appliances entering the market
alone each quarter, the manufacturing, introduction, andalone each quarter, the manufacturing, introduction, and
subsequent licensing of improved energy efficient motorsubsequent licensing of improved energy efficient motor
technology has been forecast withtechnology has been forecast with attrition based certaintyattrition based certainty.â.â
3. Executive SummaryExecutive Summary
Manufacturing of quality productsManufacturing of quality products
ďźDerived from one intellectualDerived from one intellectual
propertyproperty
ďźIntroduction through the motor re-Introduction through the motor re-
supply industrysupply industry
ďźSubsequent licensing to OEMâsSubsequent licensing to OEMâs
(Original Equipment Manufactures)(Original Equipment Manufactures)
ďźTrinity Motors will continue to add to itsTrinity Motors will continue to add to its
product line until all categories of electricproduct line until all categories of electric
motors and generators/alternators----motors and generators/alternators----
AC/DC, Synchronous, Pancake, Etc.---areAC/DC, Synchronous, Pancake, Etc.---are
included in its product scope.included in its product scope.
ââTrinity Motors represents the most promising, and the mostTrinity Motors represents the most promising, and the most
intriguing start-up company in the electric motor sector inintriguing start-up company in the electric motor sector in
two decades.âtwo decades.â
4. Executive SummaryExecutive Summary
Other commercial technology drivenOther commercial technology driven
industriesindustries offer great promise!offer great promise!
ďźMotion controlMotion control
ďźWind & hydro generation systemsWind & hydro generation systems
ďźAutomotiveAutomotive
ďźAviationAviation
ďźAerospaceAerospace
ďźDefenseDefense
ďźToy and Robotics industriesToy and Robotics industries
ââExisting manufacturing and development sectors for theseExisting manufacturing and development sectors for these
diverse and robust industries is complementary to a newdiverse and robust industries is complementary to a new
product introduction.âproduct introduction.â
5. Executive SummaryExecutive Summary
Trinityâs intellectual property protectionTrinityâs intellectual property protection
ďźNeed for a substantial pro-active legal groupNeed for a substantial pro-active legal group
ďźMonitors and aggressively pursues relatedMonitors and aggressively pursues related
patent interests on both a domestic andpatent interests on both a domestic and
international levelinternational level
ďźBudgetary line items will increase in followingBudgetary line items will increase in following
years as seen with:years as seen with:
ďźMicrosoftMicrosoft
ďźPhilipsPhilips
ââ Current market studies show steady, predictable (6%) increasesCurrent market studies show steady, predictable (6%) increases
with status quo fractional AC products through 2007.with status quo fractional AC products through 2007.
This increase for existing products, when coupled with 75 years ofThis increase for existing products, when coupled with 75 years of
fractional HP AC growth, is interpreted instead as sustainedfractional HP AC growth, is interpreted instead as sustained
6. Executive SummaryExecutive Summary
Other revenue opportunitiesOther revenue opportunities
ďźVirtual R&D prototyping-to-CNCVirtual R&D prototyping-to-CNC
(Computerized Numerical Control)(Computerized Numerical Control)
machine and testing capabilitiesmachine and testing capabilities
ďźProvide a closed loop virtual/physicalProvide a closed loop virtual/physical
systemsystem
ďźComplete performance testingComplete performance testing
ďźUltimate modifiable motor controlUltimate modifiable motor control
properties with Trinityâs patentedproperties with Trinityâs patented
software such as:software such as:
ďźPhysicalPhysical
ďźMaterialMaterial
ďźCurrentCurrent
ďźFuel propertiesFuel properties
ââThese capabilities have been coordinated with investor based HRThese capabilities have been coordinated with investor based HR
resources to capitalize on expert talent to carry out the specificresources to capitalize on expert talent to carry out the specific
software programming demands of their individual mathematicalsoftware programming demands of their individual mathematical
disciplines.âdisciplines.â
7. Executive SummaryExecutive Summary
Trinityâs patented modelingTrinityâs patented modeling
ďźTrinityâs modeling performance andTrinityâs modeling performance and
deformation software can be utilized todeformation software can be utilized to
replace complex and expensivereplace complex and expensive
prototyping needsprototyping needs for:for:
ďźInstitutionsInstitutions
ďźGovernment agenciesGovernment agencies
ďźCorporationsCorporations
ďź New and existing productsNew and existing products
ďź Considerable savingsConsiderable savings
ďź Reducing product destructionReducing product destruction
ââProduct deformation alone is a 15 billion dollar industry. Now,Product deformation alone is a 15 billion dollar industry. Now,
physical destruction of assemblies should have a dramatic effectphysical destruction of assemblies should have a dramatic effect
on time to market, legal mandates, safety, and longevity.âon time to market, legal mandates, safety, and longevity.â
8. Conception and DesignConception and Design
Conical Field Platformâ˘Conical Field Platformâ˘
ďźA detailed research of techniques toA detailed research of techniques to
motorize (electrically) a common gyromotorize (electrically) a common gyro
resulted in this conceptresulted in this concept
ďź By surrounding a doughnut-shaped armatureBy surrounding a doughnut-shaped armature
with stator coils on four opposing sideswith stator coils on four opposing sides
ďź 360-degree envelope of discreet magnetic fields in360-degree envelope of discreet magnetic fields in
four pole quadrants around the entire surface offour pole quadrants around the entire surface of
the doughnut shapethe doughnut shape
ďź Passive magnetic suspension shaft bearingsPassive magnetic suspension shaft bearings
ďź Increased productivityIncreased productivity
ďź Greater efficiencyGreater efficiency
ďź Accelerates to higher speedsAccelerates to higher speeds
ďź Greater platform longevityGreater platform longevity
ďź Less noiseLess noise
ââOn February 1, 1991, after consulting with an electrical engineerOn February 1, 1991, after consulting with an electrical engineer
and a computer-assisted design artist, a schematic and physicaland a computer-assisted design artist, a schematic and physical
model was developed and the Conical Field Platform⢠wasmodel was developed and the Conical Field Platform⢠was
9. Description of OperationDescription of Operation
Conical Field Platformâ˘Conical Field Platformâ˘
ďźAchieves rotation by isolating the armature intoAchieves rotation by isolating the armature into
a doughnut shape with 16 four pole assemblies.a doughnut shape with 16 four pole assemblies.
ďź Each assembly is composed of 4 pole quadrantsEach assembly is composed of 4 pole quadrants
ďź Each quadrant exposes similar poles at four 90 degreeEach quadrant exposes similar poles at four 90 degree
intervalsintervals
ďź Results in all discreet fields between the stator andResults in all discreet fields between the stator and
armature windingsarmature windings
ďź Controller chips add intelligent motor controlController chips add intelligent motor control
ďź Current flow to stator windings is specified according toCurrent flow to stator windings is specified according to
the torque and acceleration designated by the driver chipthe torque and acceleration designated by the driver chip
ďź Current flow to the armature is delivered by a controllerCurrent flow to the armature is delivered by a controller
chip to a brushless induction commutator, then to achip to a brushless induction commutator, then to a
driver chip, and on to a FET gates, which designatedriver chip, and on to a FET gates, which designate
current to inner and outer windings in paired circuitscurrent to inner and outer windings in paired circuits
ââRotation occurs when specified unlike poles attract correspondingRotation occurs when specified unlike poles attract corresponding
armature assemblies, which then coast through, then (on reversal)armature assemblies, which then coast through, then (on reversal)
are repelled.âare repelled.â
10. Design UniquenessDesign Uniqueness
Conical Field Platformâ˘Conical Field Platformâ˘
ďźVirtually eliminates friction at the shaft with useVirtually eliminates friction at the shaft with use
of magnetic suspension bearingsof magnetic suspension bearings
ďźReduces friction at the commutator byReduces friction at the commutator by
eliminating contact brusheseliminating contact brushes
ďźExposes a greater amount of motor armatureExposes a greater amount of motor armature
surface to a magnetic force via four 90surface to a magnetic force via four 90Ë fieldsË fields
ďźLess magnetic flux due to non-overlapping fieldsLess magnetic flux due to non-overlapping fields
ďźIncorporates switched reluctance positioning ofIncorporates switched reluctance positioning of
stator polesstator poles
ďźDigitally controlling independently wired statorDigitally controlling independently wired stator
and armature assemblies for accelerationand armature assemblies for acceleration
ââThe Conical Field Platform⢠Accelerating motor produces a moreThe Conical Field Platform⢠Accelerating motor produces a more
energy efficient, more powerful, longer lasting electric motor.âenergy efficient, more powerful, longer lasting electric motor.â
11. Strategic AnalysisStrategic Analysis
A.A. Utilizing standard NEMA frame andUtilizing standard NEMA frame and
mounting dimensions, Trinityâsmounting dimensions, Trinityâs
EnergyMax⢠motors will be plug nâ play inEnergyMax⢠motors will be plug nâ play in
the customerâs applicationsthe customerâs applications..
ââMarket for Clean Energy Technologies is expected to grow fromMarket for Clean Energy Technologies is expected to grow from
$7 billion to $82 billion by 2010.â$7 billion to $82 billion by 2010.â
ââThe Energy Technology sector grew by 134% in 2000.âThe Energy Technology sector grew by 134% in 2000.â
10 Keys to Start Up Success10 Keys to Start Up Success
1.1. Products requiring a high degree ofProducts requiring a high degree of
modification of customer behavior aremodification of customer behavior are
negatively correlated with successnegatively correlated with success
12. Strategic AnalysisStrategic Analysis
B.B. Even though the design is non linear and a giant leapEven though the design is non linear and a giant leap
ahead in motor technology, the only difference fromahead in motor technology, the only difference from
traditional motors perceived by the customer will be thetraditional motors perceived by the customer will be the
improved performance, quieter operation, and, ultimately,improved performance, quieter operation, and, ultimately,
longer life of product.longer life of product.
ââMarket for Clean Energy Technologies is expected to grow fromMarket for Clean Energy Technologies is expected to grow from
$7 billion to $82 billion by 2010.â$7 billion to $82 billion by 2010.â
ââThe Energy Technology sector grew by 134% in 2000.âThe Energy Technology sector grew by 134% in 2000.â
10 Keys to Start Up Success10 Keys to Start Up Success
1.1. Products requiring a high degree ofProducts requiring a high degree of
modification of customer behavior aremodification of customer behavior are
negatively correlated with successnegatively correlated with success
13. Strategic AnalysisStrategic Analysis
C.C. Control systems will be automated so that the onlyControl systems will be automated so that the only
interface with the product by the customer will be theinterface with the product by the customer will be the
traditional on and off switch.traditional on and off switch.
ââMarket for Clean Energy Technologies is expected to grow fromMarket for Clean Energy Technologies is expected to grow from
$7 billion to $82 billion by 2010.â$7 billion to $82 billion by 2010.â
ââThe Energy Technology sector grew by 134% in 2000.âThe Energy Technology sector grew by 134% in 2000.â
10 Keys to Start Up Success10 Keys to Start Up Success
1.1. Products requiring a high degree ofProducts requiring a high degree of
modification of customer behavior aremodification of customer behavior are
negatively correlated with successnegatively correlated with success
14. Strategic AnalysisStrategic Analysis
A.A. The design platform utilizes conventionalThe design platform utilizes conventional
systems in a totally new configuration.systems in a totally new configuration.
ââ60% of all electricity generated is used to power electric motors.â60% of all electricity generated is used to power electric motors.â
ââ30 to 40% of all fossil fuel consumed is used to generate electricity.â30 to 40% of all fossil fuel consumed is used to generate electricity.â
10 Keys to Start Up Success10 Keys to Start Up Success
2.2. Speed-to-market should not beSpeed-to-market should not be
achieved at the expense ofachieved at the expense of
innovativenessinnovativeness
15. Strategic AnalysisStrategic Analysis
B.B. As a result, existing technology can be appliedAs a result, existing technology can be applied
to new configurations and upgraded (superiorto new configurations and upgraded (superior
materials), thus ensuring speed-to-marketmaterials), thus ensuring speed-to-market
capabilities.capabilities.
ââ60% of all electricity generated is used to power electric motors.â60% of all electricity generated is used to power electric motors.â
ââ30 to 40% of all fossil fuel consumed is used to generate electricity.â30 to 40% of all fossil fuel consumed is used to generate electricity.â
10 Keys to Start Up Success10 Keys to Start Up Success
2.2. Speed-to-market should not beSpeed-to-market should not be
achieved at the expense ofachieved at the expense of
innovativenessinnovativeness
16. Strategic AnalysisStrategic Analysis
A.A. There is a huge existing market for thisThere is a huge existing market for this
application as a component part of end userapplication as a component part of end user
products both in the OEM and replacementproducts both in the OEM and replacement
arena.arena.
ââ1/2 of all motor demand falls to segment of motors for consumer,1/2 of all motor demand falls to segment of motors for consumer,
institutional, and commercial use.âinstitutional, and commercial use.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
10 Keys to Start Up Success10 Keys to Start Up Success
3.3. Under conditions of high marketUnder conditions of high market
uncertainty, highlighting superioruncertainty, highlighting superior
performance and uniqueness isperformance and uniqueness is
counterproductive, while highlighting highcounterproductive, while highlighting high
product compatibility fosters successproduct compatibility fosters success
17. Strategic AnalysisStrategic Analysis
B.B. Our entry will be in the heating, cooling, andOur entry will be in the heating, cooling, and
appliance applications with the fractionalappliance applications with the fractional
horsepower motor.horsepower motor.
ââ1/2 of all motor demand falls to segment of motors for consumer,1/2 of all motor demand falls to segment of motors for consumer,
institutional, and commercial use.âinstitutional, and commercial use.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
10 Keys to Start Up Success10 Keys to Start Up Success
3.3. Under conditions of high marketUnder conditions of high market
uncertainty, highlighting superioruncertainty, highlighting superior
performance and uniqueness isperformance and uniqueness is
counterproductive, while highlighting highcounterproductive, while highlighting high
product compatibility fosters successproduct compatibility fosters success
18. Strategic AnalysisStrategic Analysis
C.C. The above identified market comprisesThe above identified market comprises
approximately 50 million motors per year.approximately 50 million motors per year.
ââ1/2 of all motor demand falls to segment of motors for consumer,1/2 of all motor demand falls to segment of motors for consumer,
institutional, and commercial use.âinstitutional, and commercial use.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
10 Keys to Start Up Success10 Keys to Start Up Success
3.3. Under conditions of high marketUnder conditions of high market
uncertainty, highlighting superioruncertainty, highlighting superior
performance and uniqueness isperformance and uniqueness is
counterproductive, while highlighting highcounterproductive, while highlighting high
product compatibility fosters successproduct compatibility fosters success
19. Strategic AnalysisStrategic Analysis
A.A. Our product application is one that has existedOur product application is one that has existed
for over one hundred years and promises to befor over one hundred years and promises to be
around at least another hundred years plus.around at least another hundred years plus.
ââMotors consume $60 billion in annual energy generation in the U.S.âMotors consume $60 billion in annual energy generation in the U.S.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
10 Keys to Start Up Success10 Keys to Start Up Success
4.4. Under conditions of low market and lowUnder conditions of low market and low
technical uncertainty, comparison of the newtechnical uncertainty, comparison of the new
product with an existing one was aproduct with an existing one was a
determinant of success provided the customerdeterminant of success provided the customer
was not required to form a new frame ofwas not required to form a new frame of
referencereference
20. Strategic AnalysisStrategic Analysis
B.B. As a bonus to this strategy, our productAs a bonus to this strategy, our product
performance is key to the viability of emerging,performance is key to the viability of emerging,
alternative, and renewable energy technologies.alternative, and renewable energy technologies.
ââMotors consume $60 billion in annual energy generation in the U.S.âMotors consume $60 billion in annual energy generation in the U.S.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
10 Keys to Start Up Success10 Keys to Start Up Success
ââMotors consume $60 billion in annual energy generation in the U.S.âMotors consume $60 billion in annual energy generation in the U.S.â
ââMotors consume 5 to 25 times their initial cost in annual energy usage.âMotors consume 5 to 25 times their initial cost in annual energy usage.â
4.4. Under conditions of low market and lowUnder conditions of low market and low
technical uncertainty, comparison of the newtechnical uncertainty, comparison of the new
product with an existing one was aproduct with an existing one was a
determinant of success provided the customerdeterminant of success provided the customer
was not required to form a new frame ofwas not required to form a new frame of
referencereference
21. Strategic AnalysisStrategic Analysis
A.A. Trinity Motors is already in negotiation withTrinity Motors is already in negotiation with
representatives in the Pacific Rim and isrepresentatives in the Pacific Rim and is
pursuing the same in the European theatre.pursuing the same in the European theatre.
ââ68,000 people are employed in electric motor and generator68,000 people are employed in electric motor and generator
manufacturing in the U.S. with industry shipments valued over $4 billion.âmanufacturing in the U.S. with industry shipments valued over $4 billion.â
10 Keys to Start Up Success10 Keys to Start Up Success
5.5. A global marketing niche strategyA global marketing niche strategy
22. Strategic AnalysisStrategic Analysis
B.B. Considering 60% of all technological investmentConsidering 60% of all technological investment
in developing countries is spent onin developing countries is spent on
electrification, this will provide a huge expansionelectrification, this will provide a huge expansion
market for Trinity Motors Inc. and the Electricmarket for Trinity Motors Inc. and the Electric
Motor industry, in general.Motor industry, in general.
ââ68,000 people are employed in electric motor and generator68,000 people are employed in electric motor and generator
manufacturing in the U.S. with industry shipments valued over $4 billion.âmanufacturing in the U.S. with industry shipments valued over $4 billion.â
10 Keys to Start Up Success10 Keys to Start Up Success
5.5. A global marketing niche strategyA global marketing niche strategy
23. Strategic AnalysisStrategic Analysis
C.C. Our strategy is to simultaneously enter theOur strategy is to simultaneously enter the
domestic replacement market (with an initialdomestic replacement market (with an initial
order of 50,000 fractional horsepower motors)order of 50,000 fractional horsepower motors)
and the more dynamic world market withand the more dynamic world market with
offshore manufactures. This will ultimatelyoffshore manufactures. This will ultimately
enhance our licensing program with domesticenhance our licensing program with domestic
manufactures.manufactures.
ââ68,000 people are employed in electric motor and generator68,000 people are employed in electric motor and generator
manufacturing in the U.S. with industry shipments valued over $4 billion.âmanufacturing in the U.S. with industry shipments valued over $4 billion.â
10 Keys to Start Up Success10 Keys to Start Up Success
5.5. A global marketing niche strategyA global marketing niche strategy
24. Strategic AnalysisStrategic Analysis
A.A. Once our entry product is established (theOnce our entry product is established (the
fractional horsepower heating, cooling, andfractional horsepower heating, cooling, and
appliance application), we will be aggressivelyappliance application), we will be aggressively
pursuing the 1-200 horsepower market, thepursuing the 1-200 horsepower market, the
Direct Current motor markets, Screen-to-Direct Current motor markets, Screen-to-
MachineMachineâ˘â˘ software packages, and the motorsoftware packages, and the motor
control markets.control markets.
10 Keys to Start Up Success10 Keys to Start Up Success
6.6. Concentration on products for whichConcentration on products for which
competitive advantages can be sustainedcompetitive advantages can be sustained
ââ40 million electric motors in U.S. manufacturing. 10 million in40 million electric motors in U.S. manufacturing. 10 million in
U.K.âU.K.â
ââOne quarter of all capital in developing countries goes to electricOne quarter of all capital in developing countries goes to electric
25. Strategic AnalysisStrategic Analysis
B.B. All of these markets will benefit from theAll of these markets will benefit from the
product features offered by the Conical Fieldproduct features offered by the Conical Field
PlatformPlatformâ˘â˘..
10 Keys to Start Up Success10 Keys to Start Up Success
ââ40 million electric motors in U.S. manufacturing. 10 million in40 million electric motors in U.S. manufacturing. 10 million in
U.K.âU.K.â
ââOne quarter of all capital in developing countries goes to electricOne quarter of all capital in developing countries goes to electric
6.6. Concentration on products for whichConcentration on products for which
competitive advantages can be sustainedcompetitive advantages can be sustained
26. Strategic AnalysisStrategic Analysis
A.A. R&D and marketing strategies have beenR&D and marketing strategies have been
accomplished.accomplished.
10 Keys to Start Up Success10 Keys to Start Up Success
7.7. Integration of R&D and marketingIntegration of R&D and marketing
strategies, and successful transition from astrategies, and successful transition from a
research orientation to a productresearch orientation to a product
development and manufacturing orientationdevelopment and manufacturing orientation
ââTrinity Motors invites you to set up an appointment to meet ourTrinity Motors invites you to set up an appointment to meet our
talent, inform yourself, touch, feel, and become involved with atalent, inform yourself, touch, feel, and become involved with a
process that should have begun 30 years ago.âprocess that should have begun 30 years ago.â
27. Strategic AnalysisStrategic Analysis
B.B. Product development is well under way with aProduct development is well under way with a
working prototype and will be ongoing as weworking prototype and will be ongoing as we
apply the Conical Field Platform⢠to moreapply the Conical Field Platform⢠to more
applications.applications.
10 Keys to Start Up Success10 Keys to Start Up Success
ââTrinity Motors invites you to set up an appointment to meet ourTrinity Motors invites you to set up an appointment to meet our
talent, inform yourself, touch, feel, and become involved with atalent, inform yourself, touch, feel, and become involved with a
process that should have begun 30 years ago.âprocess that should have begun 30 years ago.â
7.7. Integration of R&D and marketingIntegration of R&D and marketing
strategies, and successful transition from astrategies, and successful transition from a
research orientation to a productresearch orientation to a product
development and manufacturing orientationdevelopment and manufacturing orientation
28. Strategic AnalysisStrategic Analysis
C.C. Manufacturing planning is well underway withManufacturing planning is well underway with
a pilot assembly plant, state-of-the-arta pilot assembly plant, state-of-the-art
workflow, and component inventoryworkflow, and component inventory
methodology scheduled for beginningmethodology scheduled for beginning
operation in September 2002.operation in September 2002.
10 Keys to Start Up Success10 Keys to Start Up Success
ââTrinity Motors invites you to set up an appointment to meet ourTrinity Motors invites you to set up an appointment to meet our
talent, inform yourself, touch, feel, and become involved with atalent, inform yourself, touch, feel, and become involved with a
process that should have begun 30 years ago.âprocess that should have begun 30 years ago.â
7.7. Integration of R&D and marketingIntegration of R&D and marketing
strategies, and successful transition from astrategies, and successful transition from a
research orientation to a productresearch orientation to a product
development and manufacturing orientationdevelopment and manufacturing orientation
29. Strategic AnalysisStrategic Analysis
A.A. Trinity Motors has already begun the processTrinity Motors has already begun the process
of obtaining local and regional governmentof obtaining local and regional government
business development grants.business development grants.
10 Keys to Start Up Success10 Keys to Start Up Success
8.8. Use of government R&D grants and otherUse of government R&D grants and other
government business for cash flow in tightgovernment business for cash flow in tight
periods and to enhance creditability of theperiods and to enhance creditability of the
technology-based firm to potential investorstechnology-based firm to potential investors
ââThe exposure of the Conical Field Platform⢠through NASAâsThe exposure of the Conical Field Platform⢠through NASAâs
Technology Sharing Program will likely result in future revenuesTechnology Sharing Program will likely result in future revenues
through either direct or indirect sales to NASA or its technologythrough either direct or indirect sales to NASA or its technology
partners.âpartners.â
30. Strategic AnalysisStrategic Analysis
B.B. Trinity Motors is currently pursuing GreenTrinity Motors is currently pursuing Green
Technology grants at all government levels asTechnology grants at all government levels as
they apply to our planned state-of-the-artthey apply to our planned state-of-the-art
âGreen Buildingâ technical center, PilotâGreen Buildingâ technical center, Pilot
Assembly Plant, and Corporate Office facility.Assembly Plant, and Corporate Office facility.
10 Keys to Start Up Success10 Keys to Start Up Success
ââThe exposure of the Conical Field Platform through NASAâsThe exposure of the Conical Field Platform through NASAâs
Technology Sharing Program will likely result in future revenuesTechnology Sharing Program will likely result in future revenues
through either direct or indirect sales to NASA or its technologythrough either direct or indirect sales to NASA or its technology
partners.âpartners.â
8.8. Use of government R&D grants and otherUse of government R&D grants and other
government business for cash flow in tightgovernment business for cash flow in tight
periods and to enhance creditability of theperiods and to enhance creditability of the
technology-based firm to potential investorstechnology-based firm to potential investors
31. Strategic AnalysisStrategic Analysis
C.C. Once this is accomplished, our strategy is toOnce this is accomplished, our strategy is to
pursue grants and other alliances through thepursue grants and other alliances through the
National Science and Technology (NIST) andNational Science and Technology (NIST) and
NASA Technology sharing programs.NASA Technology sharing programs.
10 Keys to Start Up Success10 Keys to Start Up Success
ââThe exposure of the Conical Field Platform through NASAâsThe exposure of the Conical Field Platform through NASAâs
Technology Sharing Program will likely result in future revenuesTechnology Sharing Program will likely result in future revenues
through either direct or indirect sales to NASA or its technologythrough either direct or indirect sales to NASA or its technology
partners.âpartners.â
8.8. Use of government R&D grants and otherUse of government R&D grants and other
government business for cash flow in tightgovernment business for cash flow in tight
periods and to enhance creditability of theperiods and to enhance creditability of the
technology-based firm to potential investorstechnology-based firm to potential investors
32. Strategic AnalysisStrategic Analysis
A.A. Our utility patent has been filed with the U.S.Our utility patent has been filed with the U.S.
patent office effective May 15, 2002. Thispatent office effective May 15, 2002. This
patent is for the General Motor, generatorpatent is for the General Motor, generator
platform and will apply to all products as theyplatform and will apply to all products as they
roll out under the Conical Field Platformâ˘.roll out under the Conical Field Platformâ˘.
10 Keys to Start Up Success10 Keys to Start Up Success
9.9. Patents for the purposes of establishing aPatents for the purposes of establishing a
market niche and enhancing firmmarket niche and enhancing firm
creditability in the eyes of potentialcreditability in the eyes of potential
investorsinvestors
ââAccording to the U.S. Department of Energy, 65% of institutionalAccording to the U.S. Department of Energy, 65% of institutional
energy costs are related to heating and cooling.âenergy costs are related to heating and cooling.â
ââAmericans spend $43 billion annually on electrical appliancesAmericans spend $43 billion annually on electrical appliances
($560.00 per family).â($560.00 per family).â
33. Strategic AnalysisStrategic Analysis
B.B. It is anticipated that additional R&D activitiesIt is anticipated that additional R&D activities
will produce many additional patentablewill produce many additional patentable
innovations both in conjunction with andinnovations both in conjunction with and
addition to the patent platform.addition to the patent platform.
10 Keys to Start Up Success10 Keys to Start Up Success
ââAccording to the U.S. Department of Energy, 65% of institutionalAccording to the U.S. Department of Energy, 65% of institutional
energy costs are related to heating and cooling.âenergy costs are related to heating and cooling.â
ââAmericans spend $43 billion annually on electrical appliancesAmericans spend $43 billion annually on electrical appliances
($560.00 per family).â($560.00 per family).â
9.9. Patents for the purposes of establishing aPatents for the purposes of establishing a
market niche and enhancing firmmarket niche and enhancing firm
creditability in the eyes of potentialcreditability in the eyes of potential
investorsinvestors
34. Strategic AnalysisStrategic Analysis
C.C. Due to the requirements of protecting ourDue to the requirements of protecting our
intellectual property, a large percentage of ourintellectual property, a large percentage of our
operating budget will be allocated to legal staffoperating budget will be allocated to legal staff
dedicated to patents, licensing, and strategicdedicated to patents, licensing, and strategic
alliances.alliances.
10 Keys to Start Up Success10 Keys to Start Up Success
ââAccording to the U.S. Department of Energy, 65% of institutionalAccording to the U.S. Department of Energy, 65% of institutional
energy costs are related to heating and cooling.âenergy costs are related to heating and cooling.â
ââAmericans spend $43 billion annually on electrical appliancesAmericans spend $43 billion annually on electrical appliances
($560.00 per family).â($560.00 per family).â
9.9. Patents for the purposes of establishing aPatents for the purposes of establishing a
market niche and enhancing firmmarket niche and enhancing firm
creditability in the eyes of potentialcreditability in the eyes of potential
investorsinvestors
35. Strategic AnalysisStrategic Analysis
A.A. We are either in the process of or pursuingWe are either in the process of or pursuing
alliances with component vendors,alliances with component vendors,
universities and colleges, and governmentuniversities and colleges, and government
agencies.agencies.
10 Keys to Start Up Success10 Keys to Start Up Success
ââIn the process of downsizing, breaking up, and shedding many ofIn the process of downsizing, breaking up, and shedding many of
their operations, large companies are creating opportunities fortheir operations, large companies are creating opportunities for
small businesses. Large firms are outsourcing basic tasks,small businesses. Large firms are outsourcing basic tasks,
including R&D previously performed in-house.âincluding R&D previously performed in-house.â
10.10. Use of horizontal or vertical strategicUse of horizontal or vertical strategic
alliances to promote corporate growthalliances to promote corporate growth
36. Strategic AnalysisStrategic Analysis
B.B. Once our manufacturing unit is in place, weOnce our manufacturing unit is in place, we
will aggressively pursue the licensing of ourwill aggressively pursue the licensing of our
product with motor manufactures domesticallyproduct with motor manufactures domestically
and overseas.and overseas.
10 Keys to Start Up Success10 Keys to Start Up Success
ââIn the process of downsizing, breaking up, and shedding many ofIn the process of downsizing, breaking up, and shedding many of
their operations, large companies are creating opportunities fortheir operations, large companies are creating opportunities for
small businesses. Large firms are outsourcing basic tasks,small businesses. Large firms are outsourcing basic tasks,
including R&D previously performed in-house.âincluding R&D previously performed in-house.â
10.10. Use of horizontal or vertical strategicUse of horizontal or vertical strategic
alliances to promote corporate growthalliances to promote corporate growth
37. Strategic AnalysisStrategic Analysis
C.C. Our manufacturing program is one thatOur manufacturing program is one that
incorporates components supplied by vendorsincorporates components supplied by vendors
into a modular assembly package. This willinto a modular assembly package. This will
allow us to take the assembly directly to OEMallow us to take the assembly directly to OEM
plants, creating better efficiency withplants, creating better efficiency with
inventory, lead times, and distribution costs.inventory, lead times, and distribution costs.
10 Keys to Start Up Success10 Keys to Start Up Success
ââIn the process of downsizing, breaking up, and shedding many ofIn the process of downsizing, breaking up, and shedding many of
their operations, large companies are creating opportunities fortheir operations, large companies are creating opportunities for
small businesses. Large firms are outsourcing basic tasks,small businesses. Large firms are outsourcing basic tasks,
including R&D previously performed in-house.âincluding R&D previously performed in-house.â
10.10. Use of horizontal or vertical strategicUse of horizontal or vertical strategic
alliances to promote corporate growthalliances to promote corporate growth
38. Strategic AnalysisStrategic Analysis
D.D. Acquisition of small companies possessing similarAcquisition of small companies possessing similar
intellectual properties as to high efficiency productsintellectual properties as to high efficiency products
that lack the ability to bring these products tothat lack the ability to bring these products to
market. It should be noted that the visibility affordedmarket. It should be noted that the visibility afforded
Trinity Motors by virtue of its revolutionary highTrinity Motors by virtue of its revolutionary high
performance, high efficiency products will carry overperformance, high efficiency products will carry over
to marketability of similar technological innovations.to marketability of similar technological innovations.
10 Keys to Start Up Success10 Keys to Start Up Success
ââIn the process of downsizing, breaking up, and shedding many ofIn the process of downsizing, breaking up, and shedding many of
their operations, large companies are creating opportunities fortheir operations, large companies are creating opportunities for
small businesses. Large firms are outsourcing basic tasks,small businesses. Large firms are outsourcing basic tasks,
including R&D previously performed in-house.âincluding R&D previously performed in-house.â
10.10. Use of horizontal or vertical strategicUse of horizontal or vertical strategic
alliances to promote corporate growthalliances to promote corporate growth
39. The Trinity TeamThe Trinity Team
Business Plan By: Gordon JamesBusiness Plan By: Gordon James & Robert G. Sharp& Robert G. Sharp
Presentation By:Presentation By: James R. SharpJames R. Sharp
Editing & Proofing: Carla ArnoneEditing & Proofing: Carla Arnone
Gordon JamesGordon James
Chief Executive OfficerChief Executive Officer
Frank FaviaFrank Favia
Chief Financial OfficerChief Financial Officer
Robert G. SharpRobert G. Sharp
Executive V.P.Executive V.P.
Louis I. HillLouis I. Hill
Director ofDirector of
DevelopmentDevelopment
Srinivas Sathiraju, PhDSrinivas Sathiraju, PhD
V.P. Research PhysicistV.P. Research Physicist
Harold F. KellyHarold F. Kelly
Director ofDirector of
Environmental AffairsEnvironmental Affairs
James M. Tibbets Jr.James M. Tibbets Jr.
Director ofDirector of
ManufacturingManufacturing
ServicesServices
Michael M. Hahn, MBAMichael M. Hahn, MBA
Director of MechanicalDirector of Mechanical
EngineeringEngineering