Guardian leads the industry in agent retention, with a four-year retention rate of 35% in 2009, nearly triple the average of competitors. This success is due to Guardian's mutual career exploration process, where they determine if being a Financial Representative aligns with one's vision and goals. Guardian ensures this path is right by discussing goals, motivations, and life objectives to find the best fit. Their proven systems then provide the highest chance for long-term personal and career success.

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Find your career true north.
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True Fulfillment.
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Many of our Financial Representatives find true fulfillment in their careers.
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It’s one of the main reasons why Guardian leads the industry in retention.
With a four-year retention rate of 35% in 2009, Guardian’s retention is nearly
triple that of our competitors, on average.
Four Year Agent Retention from 2000 - 2009
35%
35 34% 34% 34%
33%
32%
31% 31%
30
27% 27%
25
20
16%
15% 15%
15 14% 14%
13% 13% 13%
11% 11%
10
5
0
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Guardian All Participant Insurance Companies
Source: LIMRA’s Agent Production and Retention Report 2008 (published September 2009) and 2009 (published November 2010)
Why the success?
Guardian’s Mutual Career Exploration Guardian offers you the opportunity to enhance
process allows us to determine whether this your understanding of a career as a Financial
opportunity is the one that best aligns with Representative – likely to a greater degree than
your vision of an ideal future. Think of us as you’ve done with any position you’ve previously
your career counselor. We’ll be discussing considered taking. It’s our mutual selection
your goals, motivations and life objectives. process, combined with our results-proven
Making certain that the path of a Financial systems, that provide the best chance for your
Representative is the right one for you. long-term personal and career success.
The Guardian Life Insurance Company of America (Guardian), New York, NY
®
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