Why Players Leave | Nelson Rodriguez
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Delivered at Casual Connect Asia 2016 Everyone knows that 95% of players will leave your game within a month. Instinct tells us that friction must be a leading cause. Here’s a shock: some friction can’t be fixed, and other friction is beneficial to your business! The key to retaining more of your players is to identify STUPID FRICTION; fixable obstacles that don’t help the player OR your business. We’ve spent 17 years studying this and we’re going to show you how to find it.
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Why Players Leave | Nelson Rodriguez
- 1. Why Players Leave Nelson Rodriguez Senior Marketing Manager, Games Industry Akamai
- 3. of players leave games in 30 days
- 4. Why?
- 6. •Customer Interviews •Developer Survey •Player Study •RUM
- 7. FRICTION
- 12. Beneficial Avoidable Unavoidable Harmful Bad UX Slow Loads Difficulty Payment! Hardware Legal Friction Matrix
Editor's Notes
- You need to be able to ask yourself two questions in order to prioritize and manage friction