This guide is for creatives and non-creatives alike. This process leads to the right design for any project. This is a process for: • Logos • Advertisements • Web Pages • T-Shirt Designs • Retail Packaging • Fortune Cookie Inserts • Submarine Manual Covers • Any other design project

1. Guide Thru the
Creative Process

2. Guide Thru the
Creative Process

3. Guide Thru the Creative Process
This guide is for
creatives and non-
creatives alike. This
process leads to the
right design for any
project.
This is a process for:
• Logos
• Advertisements
• Web Pages
• T-Shirt Designs
• Product Packaging
• Fortune Cookie Inserts
• Submarine Manual Covers
• Any other design project
Feel free to print this off
and write on it. Space is
provided for your own
creative project.

4. The AUDIENCE Includes…
Your goal is whatever you
expect to get out of it.
Inform, engage, sell, collect,
etc. Specific is terrific.
Who are you
trying to reach?
Age, gender, profession,
location, etc.
The GOAL is…

5. This is the core message
you are trying to convey.
Not a headline but the one
idea you want people to
walk away with.
The MESSAGE is…
The ELEMENTS that
must be included are…
Elements could be
contact info, branding
elements, specific
words, pricing, etc.
Anything that needs
to be included before
the design is complete.

6. Download the whole process
for FREE at
JesseThomasDesign.com
© 2016 Jesse Thomas Design LLC