Personal Information
Organization / Workplace
Taiwan Taiwan
Occupation
Senior Director at dentsu X Taiwan
Industry
Advertising / Marketing / PR
About
1. Research & Development for the Media and Consult for Media Plan, Media Sales and Media Buy.
2. Consolidate and integrate the resource of the Media and Marketing resource to develop and plan the rule for the new Media.
3. Familiar with the analysis and Plan for the new Media domain and its relationship with traditional Media.
4. Financial exec with broad experience in all aspects of Network Planning for Mobile and Internet Network, include 2G, 3G, 4G, GPRS, WCDMA, WiMAX, WiFi, and Mobile Internet Network.
5. Product Management and Plan with broad experience in all aspects of Mobile Service, Telecommunication Network, Mobile Application Development, Data Structure Analysis, Interne...
Presentations
(5)
See all
Likes
(192)
See all
dentsu 2022 media trends
dentsu
•
1 year ago
How to position a brand powerfully 04 11-2013
Maxwell Ranasinghe
•
9 years ago
State of Digital Ad Fraud Q2 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
•
4 years ago
The new anchoring effect in behavioral economics
Best Robotic Toys
•
5 years ago
DESIGN THE PRIORITY, PERFORMANCE
AND UX
Peter Rozek
•
6 years ago
從音樂走向影音服務 - KKBOX 的影音之路奮鬥史 - 序章
Shuen-Huei Guan
•
7 years ago
安浦菲點子報 - VR體驗 : 在巴西遊巴塞隆那 - 試刊號 2017 June
carvenchen
•
5 years ago
Internet Trends 2017 Report
Kleiner Perkins
•
5 years ago
Design in Tech Report 2017
John Maeda
•
5 years ago
年輕人跟你想的不一樣，全聯的顧客需要什麼？
AJA Creative
•
5 years ago
DAMA Webinar - Big and Little Data Quality
DATAVERSITY
•
6 years ago
Digital in 2017 Global Overview
We Are Social Singapore
•
6 years ago
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
•
5 years ago
Innovate MENA - Dec 2016
Dentsu Aegis Network MENA
•
6 years ago
Facebook Marketing for a Mobile World (H1 2016)
Instagram
•
6 years ago
Future Social: 10 Key Trends in Social Media
We Are Social Singapore
•
6 years ago
The Art of the Presentation
Jeffrey Stevens
•
6 years ago
Why Social Media Chat Bots Are the Future of Communication - Deck
Jan Rezab
•
6 years ago
4 steps to being data driven
TechfestClub
•
8 years ago
網路行銷配置策略與執行步驟
Norika
•
8 years ago
流量的秘密第十章重點整理
Stanley Lu
•
9 years ago
電子商務的下一步 社群電商
Charles Lee
•
8 years ago
Activate Tech and Media Outlook 2016
Activate
•
7 years ago
The Complete Starter Guide To Tumblr Marketing
Viraltag Inc.
•
6 years ago
SXSW 2016 takeaways
Havas
•
6 years ago
Search Content vs. Social Content
Semrush
•
6 years ago
Mobile Is Eating the World (2016)
a16z
•
6 years ago
The Hierarchy of Engagement
Greylock Partners
•
6 years ago
The power of creative collaboration
Table19
•
6 years ago
Measuring Success on Facebook, Twitter & LinkedIn
Brian Honigman
•
6 years ago
SXSW 2016: The Need To Knows
Ogilvy Consulting
•
6 years ago
17 Ways to Design a Presentation People Want to View
Jim MacLeod
•
6 years ago
How To Make Influencer Marketing Your Top Performing Channel in 2016
Kissmetrics on SlideShare
•
7 years ago
10 Color Banner Design Inspiration
Bannersnack
•
6 years ago
Deadly Viral Video Trends
Empowered Presentations
•
6 years ago
50 Color Palettes for Your Landscaping Company Logo: Inspiration from 50 States of America
Logo Design Guru
•
6 years ago
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons
•
6 years ago
The Productivity Secret Of The Best Leaders
Officevibe
•
6 years ago
Google Analytics 101 for Business - How to Get Started With Google Analytics
Jeff Sauer
•
9 years ago
Leading innovation: Creating a culture of innovation in a fast and digital world
removed_eff92e2e587ea4bea6022c84e657923b
•
6 years ago
The Art of Writing Advertising (Vintage Wisdom from Legendary Mad Men)
Joseph Gelman
•
6 years ago
Facebook專頁內容策略
Ringo Li
•
8 years ago
5 種內容行銷常見的錯誤觀念
Neal Liou
•
7 years ago
內容行銷
種籽網頁設計
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8 years ago
品牌內容行銷 案例分享 2013.11.22
August Lin
•
9 years ago
GGV Capital Mobile Trends Review
GGV Capital
•
7 years ago
GGV Capital Cross-Border Opportunities
GGV Capital
•
7 years ago
Secrets to impactful presentations volume 2 - 8 tools
Havain
•
7 years ago
No excuses user research
Lily Dart
•
7 years ago
How to Grow Your Instagram using Analytics
Peg Fitzpatrick
•
7 years ago
Consumer Trends in 2016: 36 Expert Perspectives - Canvas8
Canvas8
•
7 years ago
40 Inspiring Social Media Case Studies
Happy Marketer
•
7 years ago
[Sk telecom] network evolutionand emerging services for future mobile broadband pt final
Netmanias
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8 years ago
機器學習速遊
台灣資料科學年會
•
7 years ago
The Future of Connected Music by Rudy de Waele at La Digital Tech Conference
Rudy De Waele
•
7 years ago
14張投影片，總結做簡報的祕訣！
經理人月刊
•
8 years ago
導演您的教學簡報
林 稚蓉
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9 years ago
20種簡報曲線
奕酉 劉
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8 years ago
Hardware trends 2015
HAX
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7 years ago
從網頁存取記錄瞭解使用者行為與網頁區塊貢獻分析－崔殷豪
台灣資料科學年會
•
7 years ago
It's Not Social Sharing Without Metadata By Monica Wright
Marketing Land
•
7 years ago
BCG Evolution revolution How Insurers Stay relevant in a digital world
Digital Insurance
•
8 years ago
行動數據分析進階手冊 - 事件報告(Event Report)
Flurry, Inc.
•
7 years ago
The future of marketing, advertising and the Internet: Futurist Speaker Gerd Leonhard
Gerd Leonhard
•
7 years ago
Ericsson ConsumerLab, annual TV & Media report 2015 - Presentation
Ericsson
•
7 years ago
Internet of Things
We Are Social
•
7 years ago
B2C 電商的 8 大關鍵財務指標：以 PCHome（8044.tw）為例
Friedrich Chen
•
7 years ago
2015 Banking Trends
MX
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7 years ago
Banking on Digital: Innovation in Financial Services
Backbase
•
9 years ago
The Future of Mobile Payments – Role of mobile wallets in consumer purchase journey
Data N Charts
•
7 years ago
R 語言上手篇
Wush Wu
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7 years ago
Future of IT Podcast: Digital Transformation- Closing the Gap Between Now and the Future
Connected Futures
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7 years ago
韩国手游市场手册20150428
Kou Chou
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7 years ago
5 Mistakes During Data Migration
Happy Marketer
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7 years ago
Agile Marketing Meetup: Moving Beyond the Marketing Plan So You Remain Relevant
Sean Ellis
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7 years ago
First and Third-Party Cookies
Will Clayton
•
9 years ago
The Science of Remembering a Language
Transparent Language, Inc.
•
7 years ago
Websites that work
Daniel Proczko
•
7 years ago
The Netflix Marketing Plan Power Point
Shawn McNail
•
7 years ago
25 Disruptive Technology Trends 2015 - 2016
Brian Solis
•
8 years ago
A Crash Course on Product Design for Developers
Yevgeniy Brikman
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7 years ago
What Happens at School Stays on YouTube
Paul Brown
•
7 years ago
2015 Marketing Trends
GSW
•
8 years ago
Google Shopping & Product Listing Ads: How To Compete in a Crowded Retail Space
Koozai
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7 years ago
Mobile Payment Trends 2014
Martin Gutberlet
•
8 years ago
石木標2015科技大論壇－從電信產業看物聯網發展v6
經濟日報
•
7 years ago
SEO in a Two Algorithm World
Rand Fishkin
•
7 years ago
A storyFirst Approach to Human-Centered Design — Now with Behavior Modes!
Lou Susi
•
7 years ago
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015
Rebekah Baggs
•
7 years ago
2015 mobile on demand economy survey (abridged)_20150617
The On-Demand Economy
•
7 years ago
L.A.B.S 的社群行銷概念
煜庭 邱
•
7 years ago
Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
Joe Pulizzi
•
7 years ago
Digital, Social & Mobile in 2015
We Are Social Singapore
•
8 years ago
《PunProbe 全電商時代》跨境電商及電子商務7大趨勢——黃文貴
PunNode 科技創業新聞網
•
7 years ago
The Art of Dashboard Design: 7 Tips to Master
Logi Analytics
•
8 years ago
4 Technology Trends to Watch in 2015
Balance Product Development, Inc.
•
8 years ago
10 Tech Highlights from CES 2015 That Will Rock the Travel World
Creative Lodging Solutions
•
8 years ago
Content Strategy 2015: Marketing, Mobile, and the Enterprise
Kristina Halvorson
•
8 years ago
Telecommunication Takes On Healthcare
Frost & Sullivan
•
8 years ago
BII The Internet Of Everything 2015
BI Intelligence
•
8 years ago
How OTT is changing the TV concepts
Edy Segura
•
9 years ago
OTT Video Services : Trends and Technologies
Nicolas Weil
•
10 years ago
The TV Everywhere Ecosystem and how OTT Video Redefining the Landscape
Mukul Krishna
•
9 years ago
Trend study: Connected Reality 2025 (landscape print)
Z_punkt GmbH The Foresight Company
•
8 years ago
IPTV / OTT
Edy Segura
•
11 years ago
Cyber risk trends in 2015
Wynyard Group
•
8 years ago
SXSW 2015 - VCCP Trend Report
Will Harvey
•
7 years ago
Big-Data Server Farm Architecture
Jordan Chung
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7 years ago
10 Great Customer Relationship Quotes
Viabl
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7 years ago
網路廣告的謬誤 2014.08.15
e-Global Media Pro Inc.
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10 years ago
MicroAd BLADE_Performance-based Ad Network
Khoa Tran
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9 years ago
How to Start an Innovation Program
Jag Randhawa
•
9 years ago
Innovator’s mindset: 7 Skills of Effective Innovators
Jag Randhawa
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8 years ago
看不見的消費者-網站設計-FB與關鍵字廣告-流量分析-三星統計謝章升
Beckett Hsieh
•
8 years ago
從企業微信行銷佈局了解 O2O 與移動行銷模式
Taiwan Inbound Marketing Envangelist
•
9 years ago
搏來客行銷 Inbound marketing_天下雜誌導讀
Taiwan Inbound Marketing Envangelist
•
10 years ago
【IMJ】「Adobe Media Manager」を活用したプライベートDMP構築
IMJ Corporation
•
8 years ago
中國電商與淘寶開店20140327v1
Chen Terry
•
8 years ago
O2O新科技,新技術,新應用
G-so Tseng
•
8 years ago
The Principles of Great Design
Lee Carnihan
•
7 years ago
5 Stages of Buying Decision Process
SlideShop.com
•
7 years ago
連結與發現 : 那些Facebook告訴我們的事
William Shyu
•
9 years ago
Steve Jobs On Marketing: 8 Lessons Every Marketer Must Learn!
Ayesha Ambreen
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7 years ago
The Who What Where When And Why Of Social Media Lead Generation
Abhishek Shah
•
7 years ago
Generation Z and the Future of Technology
Pamela Pavliscak
•
8 years ago
Realizing the full potential of the Internet of Things
Deloitte United States
•
7 years ago
End-to-end LTE Mobile IPTV – Push File with eMBMS
Netmanias
•
9 years ago
OB嚴選 Lativ 東京著衣 天母嚴選 服飾品牌電子商務平台 網站流量 競爭分析實戰 SimilarWeb PRO 網路行銷成效分析專業工具
MMdc 關鍵數位行銷 Bryan
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7 years ago
Epic Content Marketing Australia with Marketo and Joe Pulizzi
Joe Pulizzi
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7 years ago
Liminal thinking video
Dave Gray
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8 years ago
How to Create a Marketing Plan for Online Employee Training
BizLibrary
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8 years ago
Mobile Metrics 101: Everything web marketers need to know about app analytics
Localytics
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8 years ago
爛新聞究竟從何而來 懶人包
medialabor
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8 years ago
創新數位行銷
Norika
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8 years ago
Leveraging R in Big Data of Mobile Ads (R在行動廣告大數據的應用)
Craig Chao
•
8 years ago
A Crash Course on A/B Testing
Stephen Edward Puiszis
•
8 years ago
Brand Connect
Seeking a Senior Marketing Leadership Role / Consultancy Assignment
•
8 years ago
Whatsapp Diaries: User Research in a mobile, connected, bite-sized world
Neelam Shetye
•
8 years ago
Mobile Is Eating the World (2014)
a16z
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8 years ago
影音媒體發展趨勢- 2013視頻變遷觀察報告 2013.10.25
August Lin
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9 years ago
第二螢幕的驚奇-使用者行為揭祕-曾友志 (Timely.tv電視精靈 創辦人)
悠識學院
•
8 years ago
Second Screen Experiences
Ethan Machado
•
9 years ago
2nd screen presentation October 2013 - m spicer
Martin Spicer
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9 years ago
Second Screen Strategy: Planning For (And Against) A Multi-Screen World
Ben Grossman
•
8 years ago
Second Screen Case Studies for Singapore
Zhou Wenhan
•
8 years ago
Internationalisation: 2200+ different ways to view a website
Eduardo Shiota Yasuda
•
8 years ago
Lessons from the innovation trenches
Chris Chabot
•
8 years ago
How to fix your marketing blind spot
Jay Baer
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8 years ago
3 Steps To A Lead Generating Content Machine
StreamPage
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8 years ago
UX Success - Designing for the Web
BuiltByHQ
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8 years ago
HP62 台灣網購市場數據內容策展 / EZprice 執行長 Aaron Chen
悠識學院
•
8 years ago
Keynote slides: The Future of Healthcare
Ross Dawson
•
8 years ago
JP_Chaosmap 2013 Autumn
Hiroshi Kondo
•
9 years ago
The future of media: summary by Futurist Gerd Leonhard
Gerd Leonhard
•
8 years ago
淺談中國電子商務網站＿iHealth愛健康＿策略研究部
Friedrich Chen
•
8 years ago
Tech Trends 2014
frog
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9 years ago
30 Tools to help marketers
Wil Reynolds
•
8 years ago
Are we thinking multi-screen?
Beerajaah Sswain
•
11 years ago
Vom Zuschauer zum Nutzer – Wie Smartphones und Tablets den Fernsehkonsum verändern.
precious design studio
•
10 years ago
Digital Detox: Off Is A New Emotion
Aleksas Drozdovskis
•
8 years ago
The Mini-Guide to Presentation Practice
Ethos3
•
8 years ago
Why Content Really Isn't King And What Actually Is
Ross Simmonds
•
8 years ago
如何寫出一份能讓客戶買單的企劃案
Norika
•
8 years ago
社群、品牌與媒體的新融合時代
William Shyu
•
8 years ago
TIME's 50 Best Websites of 2014
Haiku Deck
•
8 years ago
5 Technology Trends Disrupting Consumer Behavior (v15)
Kyle Lacy
•
8 years ago
Designing UI/UX for Mobile-Connected Devices
Erin Pfiffner
•
8 years ago
Blogging In The Age Of Modern Marketing
Uberflip
•
8 years ago
The Next Challenge of the Web is UsForwardsjs
Christian Heilmann
•
8 years ago
Digital banking trends 2014
Laurent Haug
•
8 years ago
The 21 Coolest Internet Of Things Gadgets
Bernard Marr
•
8 years ago
Turning First Time Mobile Advertisers Into Mobile Believers
Self-employed
•
8 years ago
界面設計黑魔法 - The Dark Art of Interface Design @ RGBA 07
Hans Shih
•
8 years ago
Staying Current with Publishing Technologies
LinkedIn Learning Solutions
•
8 years ago
500 Writers & Editors Reveal What They Look for in a Pitch
Continuum Analytics
•
8 years ago
Future of Mobile London 2012
Erik Loehfelm
•
10 years ago
2014 #Canneslions Review : "Big Emotion"
Bridget Jung
•
8 years ago
How To Get Through This Presentation (And Battle Online Distractions)
Uberflip
•
8 years ago
Line 2014 年 6 月官方帳號報價
Low Hong Chuan
•
8 years ago
網路、行銷、使用者經驗設計
Charles (XXC) Chen
•
10 years ago
Developer Economics Q1 2014: The State of the Developer Nation
SlashData
•
8 years ago
Web Design Trends for 2014
Accrinet Corporation
•
8 years ago
Pass marketサービス概要資料 ver2.0
Passmarket
•
8 years ago
Creating the future of media: Keynote by Ross Dawson
Ross Dawson
•
13 years ago
Keynote slides: Creating the Future of Arab Media
Ross Dawson
•
8 years ago
Mobilize Your Loyalty Program with Mobile Wallet
Vibes_Thought_Leadership
•
8 years ago
KPCB Internet trends 2014
Kleiner Perkins
•
8 years ago
2012 KPCB Internet Trends Year-End Update
Kleiner Perkins
•
10 years ago
Internet Trends
郭 茂仁
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10 years ago
Presentations
(5)
See all
Likes
(192)
See all
dentsu 2022 media trends
dentsu
•
1 year ago
How to position a brand powerfully 04 11-2013
Maxwell Ranasinghe
•
9 years ago
State of Digital Ad Fraud Q2 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
•
4 years ago
The new anchoring effect in behavioral economics
Best Robotic Toys
•
5 years ago
DESIGN THE PRIORITY, PERFORMANCE
AND UX
Peter Rozek
•
6 years ago
從音樂走向影音服務 - KKBOX 的影音之路奮鬥史 - 序章
Shuen-Huei Guan
•
7 years ago
安浦菲點子報 - VR體驗 : 在巴西遊巴塞隆那 - 試刊號 2017 June
carvenchen
•
5 years ago
Internet Trends 2017 Report
Kleiner Perkins
•
5 years ago
Design in Tech Report 2017
John Maeda
•
5 years ago
年輕人跟你想的不一樣，全聯的顧客需要什麼？
AJA Creative
•
5 years ago
DAMA Webinar - Big and Little Data Quality
DATAVERSITY
•
6 years ago
Digital in 2017 Global Overview
We Are Social Singapore
•
6 years ago
Mobile-First SEO - The Marketers Edition #3XEDigital
Aleyda Solís
•
5 years ago
Innovate MENA - Dec 2016
Dentsu Aegis Network MENA
•
6 years ago
Facebook Marketing for a Mobile World (H1 2016)
Instagram
•
6 years ago
Future Social: 10 Key Trends in Social Media
We Are Social Singapore
•
6 years ago
The Art of the Presentation
Jeffrey Stevens
•
6 years ago
Why Social Media Chat Bots Are the Future of Communication - Deck
Jan Rezab
•
6 years ago
4 steps to being data driven
TechfestClub
•
8 years ago
網路行銷配置策略與執行步驟
Norika
•
8 years ago
流量的秘密第十章重點整理
Stanley Lu
•
9 years ago
電子商務的下一步 社群電商
Charles Lee
•
8 years ago
Activate Tech and Media Outlook 2016
Activate
•
7 years ago
The Complete Starter Guide To Tumblr Marketing
Viraltag Inc.
•
6 years ago
SXSW 2016 takeaways
Havas
•
6 years ago
Search Content vs. Social Content
Semrush
•
6 years ago
Mobile Is Eating the World (2016)
a16z
•
6 years ago
The Hierarchy of Engagement
Greylock Partners
•
6 years ago
The power of creative collaboration
Table19
•
6 years ago
Measuring Success on Facebook, Twitter & LinkedIn
Brian Honigman
•
6 years ago
SXSW 2016: The Need To Knows
Ogilvy Consulting
•
6 years ago
17 Ways to Design a Presentation People Want to View
Jim MacLeod
•
6 years ago
How To Make Influencer Marketing Your Top Performing Channel in 2016
Kissmetrics on SlideShare
•
7 years ago
10 Color Banner Design Inspiration
Bannersnack
•
6 years ago
Deadly Viral Video Trends
Empowered Presentations
•
6 years ago
50 Color Palettes for Your Landscaping Company Logo: Inspiration from 50 States of America
Logo Design Guru
•
6 years ago
Fight for Yourself: How to Sell Your Ideas and Crush Presentations
Digital Surgeons
•
6 years ago
The Productivity Secret Of The Best Leaders
Officevibe
•
6 years ago
Google Analytics 101 for Business - How to Get Started With Google Analytics
Jeff Sauer
•
9 years ago
Leading innovation: Creating a culture of innovation in a fast and digital world
removed_eff92e2e587ea4bea6022c84e657923b
•
6 years ago
The Art of Writing Advertising (Vintage Wisdom from Legendary Mad Men)
Joseph Gelman
•
6 years ago
Facebook專頁內容策略
Ringo Li
•
8 years ago
5 種內容行銷常見的錯誤觀念
Neal Liou
•
7 years ago
內容行銷
種籽網頁設計
•
8 years ago
品牌內容行銷 案例分享 2013.11.22
August Lin
•
9 years ago
GGV Capital Mobile Trends Review
GGV Capital
•
7 years ago
GGV Capital Cross-Border Opportunities
GGV Capital
•
7 years ago
Secrets to impactful presentations volume 2 - 8 tools
Havain
•
7 years ago
No excuses user research
Lily Dart
•
7 years ago
How to Grow Your Instagram using Analytics
Peg Fitzpatrick
•
7 years ago
Consumer Trends in 2016: 36 Expert Perspectives - Canvas8
Canvas8
•
7 years ago
40 Inspiring Social Media Case Studies
Happy Marketer
•
7 years ago
[Sk telecom] network evolutionand emerging services for future mobile broadband pt final
Netmanias
•
8 years ago
機器學習速遊
台灣資料科學年會
•
7 years ago
The Future of Connected Music by Rudy de Waele at La Digital Tech Conference
Rudy De Waele
•
7 years ago
14張投影片，總結做簡報的祕訣！
經理人月刊
•
8 years ago
導演您的教學簡報
林 稚蓉
•
9 years ago
20種簡報曲線
奕酉 劉
•
8 years ago
Hardware trends 2015
HAX
•
7 years ago
從網頁存取記錄瞭解使用者行為與網頁區塊貢獻分析－崔殷豪
台灣資料科學年會
•
7 years ago
It's Not Social Sharing Without Metadata By Monica Wright
Marketing Land
•
7 years ago
BCG Evolution revolution How Insurers Stay relevant in a digital world
Digital Insurance
•
8 years ago
行動數據分析進階手冊 - 事件報告(Event Report)
Flurry, Inc.
•
7 years ago
The future of marketing, advertising and the Internet: Futurist Speaker Gerd Leonhard
Gerd Leonhard
•
7 years ago
Ericsson ConsumerLab, annual TV & Media report 2015 - Presentation
Ericsson
•
7 years ago
Internet of Things
We Are Social
•
7 years ago
B2C 電商的 8 大關鍵財務指標：以 PCHome（8044.tw）為例
Friedrich Chen
•
7 years ago
2015 Banking Trends
MX
•
7 years ago
Banking on Digital: Innovation in Financial Services
Backbase
•
9 years ago
The Future of Mobile Payments – Role of mobile wallets in consumer purchase journey
Data N Charts
•
7 years ago
R 語言上手篇
Wush Wu
•
7 years ago
Future of IT Podcast: Digital Transformation- Closing the Gap Between Now and the Future
Connected Futures
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Personal Information
Organization / Workplace
Taiwan Taiwan
Occupation
Senior Director at dentsu X Taiwan
Industry
Advertising / Marketing / PR
About
1. Research & Development for the Media and Consult for Media Plan, Media Sales and Media Buy.
2. Consolidate and integrate the resource of the Media and Marketing resource to develop and plan the rule for the new Media.
3. Familiar with the analysis and Plan for the new Media domain and its relationship with traditional Media.
4. Financial exec with broad experience in all aspects of Network Planning for Mobile and Internet Network, include 2G, 3G, 4G, GPRS, WCDMA, WiMAX, WiFi, and Mobile Internet Network.
5. Product Management and Plan with broad experience in all aspects of Mobile Service, Telecommunication Network, Mobile Application Development, Data Structure Analysis, Interne...