Big Energy take note: Sharing individual and collective data with consumers can drive behavior change and can lead to better conservation habits.

1. Using Big Data to Drive
Customer Engagement

2. • Every
day,
we
create
2.5
quin4llion
bytes
of
data
• 90%
of
the
data
in
the
world
today
has
been
created
in
the
last
two
years
alone
• Data
comes
from
everywhere:
• Sensors
used
to
gather
climate
informa4on,
• Posts
to
social
media
sites
• Digital
pictures
and
videos
• Purchase
transac4on
records
• Cell
phone
GPS
signals
This
data
is
big
data.

3. • Electric
• Oil
• Natural
Gas
• Coal
• Nuclear
• Hydro-­‐Electric

4. Green
Ini4a4ves
Carbon
Footprints
Save
the
Planet

6. Do
you
honestly
believe
Big
Energy
companies
really
care?

8. Consumers
don’t
feel
a
true
need
for
involvement.

9. The
recycling
movement
began
in
the
1960’s
with
an
ini4a4ve
by
Lady
Bird
Johnson.

11. Theory:
Give
consumers
access
to
their
own
data
and
let
them
use
the
informa4on
to
make
decisions
that
will
save
them
money
and
save
energy.

12. Then
tell
them
how
much
we
saved
collec4vely.

13. How
much
can
you
save
by
turning
your
computer
off
overnight?

14. Energy
Usage
for
overnight,
5pm-­‐9am,
16
0.082
x
16
=
1.312
Kwh
hours
(Given
an
eight
hours
work
day)
Energy
Usage
over
five
working
day
overnights
1.312
x
5
=
6.56
Kwh
Energy
Usage
over
the
weekend
0.082
x
48
=
3.936
Kwh
One
working
week
Energy
Usage
6.56
+
3.936
=
10.496
Kwh
Energy
usage
over
one
year
10.497
x
52
=
545.792
Kwh
Average
Energy
cost
per
Kwh
11
cents
Annual
Energy
Cost
for
the
Desktop
CPU
545.792
x
.11
$60.04
External
Monitor
332.8
x
.11
$36.60
Total
Annual
Savings
$96.64
100
Employees
$9664

15. No
one
wants
to
be
the
guy
going
against
the
crowd

17. Everyone
wants
to
know
how
they
performed
individually
and
what
their
team/group/crowd
was
able
to
accomplish
together.

18. Access
to
individual
and
collec4ve
data
leads
to
changes
in
behavior
and
habit.