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Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   [1]
Partnering with Entrepreneurs to
Deliver Breakthrough Skincare Solutions
    and Substantial Income Potential

                                          [2]
Breakthrough Approach for Treating Aging Skin


 the Best   Spent Minute in Anti-Aging


                                           BREAKTHROUGH
                                           REGIMEN



                     A Transformational Opportunity
                     In Independent Business Ownership
  PATENTED
  DELIVERY SYSTEM
                        Addresses the Universal Demand for Youthful Looking Skin
                        Compelling Alternative to Expensive Medical Procedures

                                                                                  [3]
Convergence is Creating New Business Opportunities

+$2.5 Billion Spent
                                                 Breakthroughs
   Annually on
                                                   In Skincare
    Anti-aging



                         TRADITIONAL
                      Business Models are
                           OBSOLETE


                                                   Shift in
   Rise of the
                                                Power from
     Social
                                               Corporations to
    Economy
                                                 Individuals
                                                                 [4]
The Right Business Model, 
at the Right Time, in the Right Market

Products                             Presence
Clinically Proven Solutions          Trusted Dermatologists, 
That Deliver Results                 Established Brand




Support                              Direct Sales Model
to Monetize                          with Low Cost
the Value                            of Entry,
of Your Network                      High Profit Potential

Programs                             Profit
                                                                [ 5 ]
Products




           [6]
An Opportunity to Participate
in a Billion Dollar, Growing Market


                                               U.S. Spending on Anti-Aging Skincare


                                                                              $5.0 Billion
                                                              Significant
                                                           Market Expansion

                                                $2.5 Billion




                                                  2009                           2015




Source: Euromonitor, Global Industry Analyst

                                                                                             [7]
We’re All Aging, All the Time


                                                                 Skincare Is the #1 Defense
                                                                     Against Aging

                                                                 84% of Women Feel Pressure to
                                                                    Look Younger

                                                                 Many Consumers Are Dissatisfied
                                                                   with Their Current Products

                                                                 84% of Women in Their 20s
                                                                    Are Concerned About Aging

                                                                 100% of Women Want to Look
                                                                    Younger than their Years
Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010

                                                                                                   [8]
A Synergistic Approach to Skincare

                                          AMP-MD Delivery System

ANTI-AGE Regimen
                                          Patent Pending System
                                          Ensures the Delivery of
                Comprehensive
                Regimen Supports          Key Anti-Aging
                the Natural               Ingredients into Upper
                Processes that            Layers of the Skin
                Strengthen the
                Skin’s Structure




   Designed for the Prevention and Correction of the Visible Signs of Aging
   Combines the Right Ingredients, in the Right Formulations, in the Right Order
   No Prescription Required, 60-Day Satisfaction Guarantee

                                                                                    [9]
Clinically Proven Benefits
 Average Improvement                                                                         Before Treatment*
 54%                                                                      Radiance
 51%                                                              Even Skin Tone
 48%                                                                     Fine Lines
 46%                                                                      Wrinkles
 43%                                                                 Visible Pores
 43%                                                                 Brown Spots
 36%                                                                       Softness

  % of Participants Experiencing an Improvement                                              After Treatment*
 100%                                                                 Skin Texture
 89%                                                                     Fine Lines
 84%                                                                         Overall
 84%                                                              Moisturization
 68%                                                                      Firmness
 53%                                                              Even Skin Tone
 36%                                                                      Pore Size
Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet                       [ 10 ]
Transformative Results

              BEFORE     AFTER




                                 [ 11 ]
Presence




           [ 12 ]
Trusted Dermatologists

 Two of the Most Recognized
 Names in Skincare

                                  “ A dermatological dream team. ”
                                          — Women’s Health


                                 Successful Entrepreneurs
                                 Trained at Stanford University School of
                                  Medicine
                                 Creators of Proactiv®, the World’s Most
                                  Successful Acne Treatment
                                 Redefined the Market for Acne Skincare,
                                  Redefining Anti-aging Skincare




                                                                             [ 13 ]
Established Brand with Significant Media Coverage




    Print                                            Television                             Web

                        More Media Coverage
                              than Any Other Direct Selling Company
Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising         [ 14 ]
Profit




         [ 15 ]
Our Direct Sales Model
Focuses on Where the Power Resides




                   2010
                   Direct Sales

                   the   Rising Star in Direct Sales


2007
Retail Sales

A Leading Clinical Skincare Line in Prestige Department Stores
                                                             [ 16 ]
A Unique Model


     Leverage Your Network
     Share the Product
     Scale Efficiently and Quickly
     No Product Inventory


 LOW     Cost of Entry                HIGH    Profit Potential

                                          Return on Your Investment
                                           in the First Month
                                          Long-Term Residual Income
                                          Unlimited Earning Potential



                                                                         [ 17 ]
Leverage the Exponential Value of Your Network




                                   you



     Multiple “Generations” of Connections Drives Incremental Opportunities
     Technology Enables Leverage, Speed and Duplication
     Multiple Sources of Income: Sales and Commissions


                                                                               [ 18 ]
Programs




           [ 19 ]
Proven, Turnkey Business Support


     Customer Care             Assessment Tools       Training
     Email and Phone           Sophisticated          Ongoing Skincare
     Access to Registered      “Prescription” Tools   and Business
     Nurses with               and Guidelines for     Education From
     Dermatology               Determining            Leaders in
     Experience                Skincare Needs         the Field



 Business System

                            Comprehensive Online and Offline Tools
                            to Run Your Business Anytime, Anywhere




                                                                         [ 20 ]
A Business Opportunity
for Entrepreneurs with Diverse Backgrounds

   Stay-at-Home Mother and Wife of Former Major League Baseball Player
 Country Music Writer | Corporate Chief Financial Officer | Aesthetician
    Elementary School Teacher | Luxury Real Estate Agent | Attorney




       Home Schooling Mom| Pharmaceutical Sales Representative
   Beauty Industry Marketing Executive | General Contractor / Builder
Former Professional Figure Skater | Public Relations Executive | Artist and
Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer

                                                                              [ 21 ]
Start Your Own Business Today


                                It Takes Minutes to Get Started

                                   Complete Online Application
                                   Choose Your Product




                                    IMMEDIATE…
                         … Creation of Personalized Storefront
                         … Access to Business Tools
                         … Delivery of Display Products and Materials



                                                                        [ 22 ]
The Right Business Model, 
at the Right Time, in the Right Market

Products                             Presence




Programs                             Profit
                                                [ 23 ]
Redefining Business Ownership




Changing Skin. Changing Lives.
                                                   [ 24 ]

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Why Rodan + Fields? Why now?

  • 1. Redefining Business Ownership Changing Skin. Changing Lives. [1]
  • 2. Partnering with Entrepreneurs to Deliver Breakthrough Skincare Solutions and Substantial Income Potential [2]
  • 3. Breakthrough Approach for Treating Aging Skin the Best Spent Minute in Anti-Aging BREAKTHROUGH REGIMEN A Transformational Opportunity In Independent Business Ownership PATENTED DELIVERY SYSTEM  Addresses the Universal Demand for Youthful Looking Skin  Compelling Alternative to Expensive Medical Procedures [3]
  • 4. Convergence is Creating New Business Opportunities +$2.5 Billion Spent Breakthroughs Annually on In Skincare Anti-aging TRADITIONAL Business Models are OBSOLETE Shift in Rise of the Power from Social Corporations to Economy Individuals [4]
  • 5. The Right Business Model,  at the Right Time, in the Right Market Products Presence Clinically Proven Solutions Trusted Dermatologists,  That Deliver Results Established Brand Support Direct Sales Model to Monetize  with Low Cost the Value  of Entry, of Your Network High Profit Potential Programs Profit [ 5 ]
  • 6. Products [6]
  • 7. An Opportunity to Participate in a Billion Dollar, Growing Market U.S. Spending on Anti-Aging Skincare $5.0 Billion Significant Market Expansion $2.5 Billion 2009 2015 Source: Euromonitor, Global Industry Analyst [7]
  • 8. We’re All Aging, All the Time Skincare Is the #1 Defense Against Aging 84% of Women Feel Pressure to Look Younger Many Consumers Are Dissatisfied with Their Current Products 84% of Women in Their 20s Are Concerned About Aging 100% of Women Want to Look Younger than their Years Source: Rodan + Fields Beauty: The Impact of Aging Study, 2010 [8]
  • 9. A Synergistic Approach to Skincare AMP-MD Delivery System ANTI-AGE Regimen Patent Pending System Ensures the Delivery of Comprehensive Regimen Supports Key Anti-Aging the Natural Ingredients into Upper Processes that Layers of the Skin Strengthen the Skin’s Structure  Designed for the Prevention and Correction of the Visible Signs of Aging  Combines the Right Ingredients, in the Right Formulations, in the Right Order  No Prescription Required, 60-Day Satisfaction Guarantee [9]
  • 10. Clinically Proven Benefits Average Improvement Before Treatment* 54% Radiance 51% Even Skin Tone 48% Fine Lines 46% Wrinkles 43% Visible Pores 43% Brown Spots 36% Softness % of Participants Experiencing an Improvement After Treatment* 100% Skin Texture 89% Fine Lines 84% Overall 84% Moisturization 68% Firmness 53% Even Skin Tone 36% Pore Size Source: Independent 9 Week Clinical Trial , Results May Vary, *Skin Replicas of Crows Feet [ 10 ]
  • 11. Transformative Results BEFORE AFTER [ 11 ]
  • 12. Presence [ 12 ]
  • 13. Trusted Dermatologists Two of the Most Recognized Names in Skincare “ A dermatological dream team. ” — Women’s Health  Successful Entrepreneurs  Trained at Stanford University School of Medicine  Creators of Proactiv®, the World’s Most Successful Acne Treatment  Redefined the Market for Acne Skincare, Redefining Anti-aging Skincare [ 13 ]
  • 14. Established Brand with Significant Media Coverage Print Television Web More Media Coverage than Any Other Direct Selling Company Source: Meltwater News, US Coverage Only; Excludes Avon due to Extensive Paid Advertising [ 14 ]
  • 15. Profit [ 15 ]
  • 16. Our Direct Sales Model Focuses on Where the Power Resides 2010 Direct Sales the Rising Star in Direct Sales 2007 Retail Sales A Leading Clinical Skincare Line in Prestige Department Stores [ 16 ]
  • 17. A Unique Model  Leverage Your Network  Share the Product  Scale Efficiently and Quickly  No Product Inventory LOW Cost of Entry HIGH Profit Potential  Return on Your Investment in the First Month  Long-Term Residual Income  Unlimited Earning Potential [ 17 ]
  • 18. Leverage the Exponential Value of Your Network you  Multiple “Generations” of Connections Drives Incremental Opportunities  Technology Enables Leverage, Speed and Duplication  Multiple Sources of Income: Sales and Commissions [ 18 ]
  • 19. Programs [ 19 ]
  • 20. Proven, Turnkey Business Support Customer Care Assessment Tools Training Email and Phone Sophisticated Ongoing Skincare Access to Registered “Prescription” Tools and Business Nurses with and Guidelines for Education From Dermatology Determining Leaders in Experience Skincare Needs the Field Business System Comprehensive Online and Offline Tools to Run Your Business Anytime, Anywhere [ 20 ]
  • 21. A Business Opportunity for Entrepreneurs with Diverse Backgrounds Stay-at-Home Mother and Wife of Former Major League Baseball Player Country Music Writer | Corporate Chief Financial Officer | Aesthetician Elementary School Teacher | Luxury Real Estate Agent | Attorney Home Schooling Mom| Pharmaceutical Sales Representative Beauty Industry Marketing Executive | General Contractor / Builder Former Professional Figure Skater | Public Relations Executive | Artist and Entrepreneur | Commercial Real Estate Broker | Corporate Sales Trainer [ 21 ]
  • 22. Start Your Own Business Today It Takes Minutes to Get Started  Complete Online Application  Choose Your Product IMMEDIATE… … Creation of Personalized Storefront … Access to Business Tools … Delivery of Display Products and Materials [ 22 ]
  • 24. Redefining Business Ownership Changing Skin. Changing Lives. [ 24 ]