Use BI tools to help you to measure your A/B Tests. Here we talk about why use it, strategies to implement and examples how do we get this data comparison thru the time

1. Image by Misaki-chi - http://misaki-chi.deviantart.com/art/Eclipse-53636273

2. About me…
@jeffprestes
Developer Advocate
Java, PHP, JavaScript Developer

3. Image by Misaki-chi - http://misaki-chi.deviantart.com/art/Eclipse-53636273

5. see
judge
act
(who knows whether or when you company would pivot)

6. how the things happen in home…

7. BI Big Data
(… and flamewar begins…)

8. don’t use your live database to check evidences!
dba dev ops

9. live data
warehouse

10. some are free until you get rich…

11. a"er
30%
ASP

12. attempts
60%
conversion
400%

13. sh0rtcut
you
customer

14. Thanks.
Jeff Prestes
@jeffprestes
Slideshare.com/jeffprestes
Github.com/jeffprestes
@paypaldev
developer.paypal.com
developers.braintreepayments.com