Nivea

1. Nivea Q10 France
Campaign
Rachel Oerter
Kara Hamm
Jeannie Ketsdever

2. What was their campaign?
http://www.youtube.com/watch?feature=player_embedded&v=Zx_CvQZ_xIw

3. PURPOSE AND
OBJECTIVES
Refresh the image
Get people to try the product
Free sampling
Target age was women 30+
Targeting the European women market

4. tactics
Social Media; Twitter, Facebook
Over 2 million hits on YouTube
Amazon flash sales
Followed the cultural trend of flash mobs
Cheese and wine event in the United States. “Getting Better with Age”

5. evaluation methods
Nivea European market grew
+8.1% in 2012
Successful YouTube hits
Look at specific sales of the Q10 cream