Personal Information
Organization / Workplace
New York City United States
Occupation
Brand Manager / Strategy Consultant
Website
www.curiousmarketeer.com
About
I'm Jeannie Chan, a branding and marketing specialist based in New York City. I work full-time marketing million-dollar brands, and do pro-bono consulting and marketing for non-profit organizations. I have been a marketer for over a decade, with experience in a variety of industries. I have worked in categories ranging from pet food to electronics. Along the way, I picked up quite a few tricks of the trade.
I got my MBA from Washington University in St. Louis. During the day, I'm a Senior Marketing Manager for a Global Fortune 500 company. In my free time, I eat my way around New York City.
Tags
marketing
advertising
brand management
social media
brand strategy
branding
super bowl
facebook
persona
target consumer
target
product market fit
strategy
consumer benefit
benefit
purchase barrier
consumer decision journey
first moment of truth
search engine optimization
zmot
search marketing
search
sea
seo
zero moment of truth
shopping
retail
dad
tar
target market
tsunami
japan
communication
recovery
disaster
public relations
earthquake
reorganization
twitter
borders
tweets
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