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Information Quality




                                                                     © Jeremy Depauw 2008
   Assessment and Source
  Selection on the internet
Fieldwork research with 50 competitive intelligence
             professionals in Belgium



                                 Jeremy Depauw  jdepauw@ulb.ac.be
??
What if...


  ‣ On a blog?




                                                                 © Jeremy Depauw 2008
  ‣ On a wiki?
  ‣ Via a podcast?
  ‣ Via an item from a file sharing platform?
  ‣ Via an item from a social network site?

Would you change your information quality assessment strategy?
Corporate Information Management


                                 Alert threats and opportunities




                                                                   © Jeremy Depauw 2008
     Collect
 Treatment     Mediation   CIM   support in Decision Making
Distribution




                                    Influence actions
Research design
•    50+ interviews with IM pros in Belgium
•    Relative importance of criteria (Cooke’s checklist - 2001)
•    Blogs, wikis, podcasts, file sharing, social networks




                                                                  © Jeremy Depauw 2008
•    Objective, coverage, autorithy, accuracy, currency,
     accessibility, presentation, ease of use, comparison
•    +, -, =

                     BLOG    WIKI     POD       FS      SN

OBJ-1
    Criterion_01      +        +        =       =           -
    Criterion_02      -        -        =       =           =
    Criterion_03      +        -        +       =           +
Data structure

‣ 360 observed variables




                                          © Jeremy Depauw 2008
 •   Ordinal
 •   3 modalities
‣ Frequencies of answers (ALL, FORMATS,
  CAT)
‣ Scores (ALL, FORMATS, CAT)
‣ Indices
Dealing with Frequencies

                      Frequency <
                          17%
    Frequency >




                                    © Jeremy Depauw 2008
        26%




                  Frequency =
                      57%
Dealing with Frequencies
            ALL




            SN

           POD
FREQ_<




           WIKI




                                         © Jeremy Depauw 2008
             FS

          BLOG
FREQ_>




           PRES

           CUR

           EASE
FREQ_=




          COMP

         ACCESS

            AUT

           COV

           ACC

            OBJ
Dealing with indices


         Scope   Min Max Mean Std. Dev Index
                                                                Frequency <   Frequency =   Frequency >
ALL_      405    489   894    686,4   66,803   63,56
BLOG       83     91   174   135,55   15,382   62,75




                                                                                                          © Jeremy Depauw 2008
WIKI       68    112   180   141,38   12,472   65,45   OBJ          11            46            43
POD       100     80   180   136,87   16,402   63,37
FS         98     82   180   135,53   17,271   62,75   COV          16            51            33
SN         70    110   180   137,08   14,285   63,46   AUT          15            54            31
OBJ        21     24    45    34,92    5,106    77,6   ACC          16            48            36
COV        60     60   120    86,79   11,011   72,33
AUT                                                    CUR          14            62            25
           50     40    90    64,96    8,685   72,18
ACC        47     43    90     66      9,794   73,33
CUR        55     50   105    73,94   10,803   70,42   ACCESS       25            56            20
ACCESS    121     74   195   126,77    19,06   65,01
PRES                                                   PRES         15            65            20
           70     55   125    92,11   13,725   68,23
EASE       60     55   115    89,25   12,476   66,11   EASE         21            61            19
COMP       52     41    93    69,75   10,425   42,27   COMP         12            59            29




                   Content related/form related criteria
Discussion & Follow up


‣ No generalization ambitions




                                                 © Jeremy Depauw 2008
‣ Weak explicative power
‣ Phase 2 - 14 semi-directed interviews
 •   Investigates the reasons of the perceived
     shift in IQ assessment process.
 •   Under analysis
Key take-aways


‣ IQ & Web 2.0: Perceived shift supported




                                                 © Jeremy Depauw 2008
‣ Formats: no impact on the perceived shift
‣ Criteria: impact on the perceived shift
 •   Content-related criteria are seen as more
     challenging on Web 2.0 formats
 •   Form-related criteria are seen as less
     challenging on Web 2.0 formats.

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How do corporate information managers assess the quality of information and select online sources: evidences from a fieldwork research with 53 Belgian executives

  • 1. Information Quality © Jeremy Depauw 2008 Assessment and Source Selection on the internet Fieldwork research with 50 competitive intelligence professionals in Belgium Jeremy Depauw  jdepauw@ulb.ac.be
  • 2.
  • 3. ??
  • 4. What if... ‣ On a blog? © Jeremy Depauw 2008 ‣ On a wiki? ‣ Via a podcast? ‣ Via an item from a file sharing platform? ‣ Via an item from a social network site? Would you change your information quality assessment strategy?
  • 5. Corporate Information Management Alert threats and opportunities © Jeremy Depauw 2008 Collect Treatment Mediation CIM support in Decision Making Distribution Influence actions
  • 6. Research design • 50+ interviews with IM pros in Belgium • Relative importance of criteria (Cooke’s checklist - 2001) • Blogs, wikis, podcasts, file sharing, social networks © Jeremy Depauw 2008 • Objective, coverage, autorithy, accuracy, currency, accessibility, presentation, ease of use, comparison • +, -, = BLOG WIKI POD FS SN OBJ-1 Criterion_01 + + = = - Criterion_02 - - = = = Criterion_03 + - + = +
  • 7. Data structure ‣ 360 observed variables © Jeremy Depauw 2008 • Ordinal • 3 modalities ‣ Frequencies of answers (ALL, FORMATS, CAT) ‣ Scores (ALL, FORMATS, CAT) ‣ Indices
  • 8. Dealing with Frequencies Frequency < 17% Frequency > © Jeremy Depauw 2008 26% Frequency = 57%
  • 9. Dealing with Frequencies ALL SN POD FREQ_< WIKI © Jeremy Depauw 2008 FS BLOG FREQ_> PRES CUR EASE FREQ_= COMP ACCESS AUT COV ACC OBJ
  • 10. Dealing with indices Scope Min Max Mean Std. Dev Index Frequency < Frequency = Frequency > ALL_ 405 489 894 686,4 66,803 63,56 BLOG 83 91 174 135,55 15,382 62,75 © Jeremy Depauw 2008 WIKI 68 112 180 141,38 12,472 65,45 OBJ 11 46 43 POD 100 80 180 136,87 16,402 63,37 FS 98 82 180 135,53 17,271 62,75 COV 16 51 33 SN 70 110 180 137,08 14,285 63,46 AUT 15 54 31 OBJ 21 24 45 34,92 5,106 77,6 ACC 16 48 36 COV 60 60 120 86,79 11,011 72,33 AUT CUR 14 62 25 50 40 90 64,96 8,685 72,18 ACC 47 43 90 66 9,794 73,33 CUR 55 50 105 73,94 10,803 70,42 ACCESS 25 56 20 ACCESS 121 74 195 126,77 19,06 65,01 PRES PRES 15 65 20 70 55 125 92,11 13,725 68,23 EASE 60 55 115 89,25 12,476 66,11 EASE 21 61 19 COMP 52 41 93 69,75 10,425 42,27 COMP 12 59 29 Content related/form related criteria
  • 11. Discussion & Follow up ‣ No generalization ambitions © Jeremy Depauw 2008 ‣ Weak explicative power ‣ Phase 2 - 14 semi-directed interviews • Investigates the reasons of the perceived shift in IQ assessment process. • Under analysis
  • 12. Key take-aways ‣ IQ & Web 2.0: Perceived shift supported © Jeremy Depauw 2008 ‣ Formats: no impact on the perceived shift ‣ Criteria: impact on the perceived shift • Content-related criteria are seen as more challenging on Web 2.0 formats • Form-related criteria are seen as less challenging on Web 2.0 formats.