Personal Information
Organization / Workplace
Cincinnati Area United States
Occupation
Professor of Rivalry & Riches in Sports
Industry
Entertainment / Sports
Website
http://sportsbusiness.nku.edu
About
Associate Professor: research, teaching, and industry engagement in the Department of Marketing, Economics and Sports Business. Specialties include team rivalry, international sponsorship, and the business of Formula One racing.
Tags
sports marketing
sponsorship
rivalry
sports business
formula one
sport management
college basketball
derby
northern kentucky university
college sports
marketing
f1
prejudice
discrimination
schadenfreude
soccer
baseball
college football
football
spb305
sponsor (commercial)
brand equity
brand management
advertising
sports
fan identification
hockey
nfl
brand awareness
sponsor
nku
mls
identification
canada
nhl
competition
economics
csr
networks
network analysis
social network analysis
sna
western carolina university
promotions
attendance
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