April 2010 presentation to the Ohio LMA Chapter.

1. The Social Web Beyond the Basics LMA OHIO

2. Walking in your shoes… You wear many hats Some of your lawyers are not ready [some will never be good business developers] [Some] of your leaders are risk averse You need some “proof” You need the right information fast!

3. Two Questions… What do I know now? What do I need to know to get through the next six months?

4. Here’s what we know… We’re not doing anything different, we’re just doing it differently…

5. [social] [media]

6. we know… 85% of all Website visits start with [SEARCH] Follow the Yellow Brick Road

8. 2,000,000,000 (two billion) - number of Google searches on indexed pages daily

10. [Fundamentals don’t change] we know… Client Marketing Biz Dev Relationship Conversation = Exposure +

11. we know… [Brand is powerful and…]

12. …permanent

13. There are two tactics [Publishing] [Networking] we know…

14. [Networking and publishing…]

15. [Skills and objectives vary…] From attorney to attorney, from law firm to law firm we know…

16. [It’s not about the tools] It’s about the problems they solve… we know…

17. Find the right tool … for each [objective] desired outcome…

18. [Websites need to be groomed] we know…

19. [There’s no place like home] Make it easy to navigate Consistent navigation Welcoming and attractive Emphasize benefits Direct point of contact on every page Optimize bios

20. Blogs are a viable centerpiece Your chance to roar…. we know…

21. Blogs and Search Go together like love and marriage

22. Multi author blogging works!

23. we know… Social Networks aren’t for BILLBOARDS Your Message Here… ENGAGE, INTERACT, PARTICPATE

24. the more people you know… Twitter reaches masses we know…

25. appeals to sentiment we know… 8 Friends 4,480 People Like This

26. we know… Bad people exist

27. A brand is a good thing to protect Monitor and manage we know…

28. EDUCATE [Give Permission] Best practices Good will Provide value Respect others Give credit Associations reflect on the firm It’s your best weapon Honor professional codes Speak generally Secure permission Respect the law Business only please Terms of service/privacy settings we know…

29. [Barriers exist] Too busy My clients aren’t there Sounds juvenile Inability to grasp financial returns Risk outweighs benefits Leadership doesn’t understand it IT doesn’t like it Best practices aren’t in place we know…

30. What’s ahead???? Who knows? six months from now….

31. Strategy gets personal Multi-platform Multidimensional Corporations are there General counsel is there Individual branding Sales fundamentals People are buying and selling Management is essential Road maps are helpful…

32. Entrepreneur Magazine reports:

33. Personality is the “it” thing The Party The Journey The Responsive The Authority The Entrepreneur Groups and mavericks

34. Groups

35. Mavericks

36. What continues to work… Blogging prevails It’s not what you know it’s who you know…networks never go out of style Individual branding Sales fundamentals remain Multimedia ROCKS the YouTube search…more bang for your buck

37. Create a channel [On-site and public search juice]

38. Multi-media : Build your database with registrations Repurpose content on Websites and blogs Joint host with other professionals/guest speakers Create a You Tube or Vimeo channel Add to LinkedIn Profile Add to Facebook Fan Page Share on Twitter or Flickr Podcast syndication Educational Seminars Virtual Panels Online meetings Responses to proposals Live document sharing White boarding strategy Interoffice meetings On demand listening: Podcasts Lead generation Convenience for clients, members, colleagues Improve search optimization Exposure to new audiences Eliminate travel

39. Taking leads off line Still alludes many Follow up, follow up and follow up Educate

40. Reputation [repair] Smear tactics Guerilla response Value add?

41. Wake up call [clients…] Inc. 500 39% of Inc. 500 are blogging 77% report full adoption of at least one social media tool 44% believe “social media is very important to our business and marketing strategy” 2009 Fortune 500 22% blog 173 Twitter accounts 69% of those are interactive 19% use podcasting, 31% use video on blogs

42. Have the debate Create the transcript @jaynenavarre Stay organized TWEET DECK Follow# and lists…. Mentions DM Multiple accounts…..

43. Cross pollinate [communications]

44. Integrated communications Outlook Kindle Mobile Apps

45. THANK YOU LMA OHIO! Let’s connect @ Twitter.com/jaynenavarre Facebook.com/jayne-navarre Linkedin.com/in/jaynenavarre Virtualmarketingofficer.com jln@lawgravity.com Lawgravity.com