1. The
The
The
The
The
The
Clash of fans
description
target audience
location and sales
cost analysis
co-workers
local competition

2. The Description
• Fan art that you can easily design yourself based on a velcro
fastener system, a printing system or a selfpainting system
• You get a simple product like a shirt or a cup and can design it
yourself by putting something with velcro fastener on it or
you can paint or imprint the product by yourself
• It´s for peope who want to create their own style but still in
the theme of their band

3. Description of the Shop
• Clash of fans fan art should be a little stand next to our
houses that we can easily can order the stuff that will be
designed to our homes
• It should look like a creative art based stand that the people
see what it is about

4. Target audience
• It´s for people of each age group that want to show affection
to their favorite band by wearing self designed fan product´s
• They are completely normal people that walk by and want to
be a little bit creative, even if they don´t have a big monthly
income they still can finance the product´s

5. Location
• We schould start with an easy stand on the street near our
homes before we make a real shop in the center of a big city
• The first bigger locations should be near concerts so that
everybody can create his or her own fan art
• We could also offer a special prize if you buy one product of
every group (e.g. shirts, cups, phone cases, key tags) so that
people buy more stuff

6. Sales
• First we , the founders, will build up the first location
• If the stands run succesful we can expand the stands and
later shops in the following locations:
− Münchner Freiheit
− Stachus
− Marienplatz
− Small areas like parks where a lot of people come by (english
Garden etc.)

7. The cost analysis
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Start up cost: around £600 ( £200 for equipment and
machinery and $400 for selling stand)
Fixed costs per month: £300 for clothing material, maybe
wages and £200 other equipment.
Variable costs: £5 shirt material, £3 bracelet material,
£2.50 mugs, £15 backpacks, £3 necklace chains, £1 pens or
pencils... etc
Breakeven point: £500 + £29.50 = £529.50
In order to reach the profit zone 30 things will have to be
bought.

8. Co-workers
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
Co-workers wont be needed in the beginning but they will be if
the business expands.
They should be someone’s fan and they should be working
happily in our business.
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They could be found online, from other band march selling shops
or family.
Wages would be £500 a month with fixed contract of a year.

9. The local competition
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A Maltese competitor could be “Printshop”
Welcoming shop, medium sized with a big selection of band
march.
Located in Naxxar road, Iklin.
Is already very popular in fact it creates shirts for restaurants and
programs.

10. The local competition




A Maltese competitor could be “Printshop”
Welcoming shop, medium sized with a big selection of band
march.
Located in Naxxar road, Iklin.
Is already very popular in fact it creates shirts for restaurants and
programs.