Bcom 275 guide 2 15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics
BCOM/275 GUIDE 2 Click Here to Buythe Tutorial/Answers1) The term channel in communication means A. the medium through which a message travels from sender to receiver B. the context of the communication C. the volume at which a message is received D. the process of changing thoughts into symbols2) This preparation process involves looking at the characteristics of the receivers of the sender’smessage. A. Determining the message B. Audience analysis C. Channel evaluation D. Receiver response analysis3) A receiver’s response to a sender’s message is called A. channel B. feedback C. encoding D. decoding
4) This act is involuntary and happens automatically. A. Listening B. Feedback C. Hearing D. Responding5) This happens when you receive, construct meaning from, and respond to the sender’s message. A. Responding B. Attending C. Listening D. Hearing6) With this type of response, you analyze or teach the sender about the cause of his or her concern. A. Questioning B. Interpreting C. Paraphrasing D. Evaluating7) Consider the following exchange: “How do I know God exists? How do you know he doesn’t?” Whichfallacy does the second statement illustrate? A. Inconsistency ad hominem B. Slippery slope C. Misplacing the burden of proof D. Perfectionist fallacy
8) Which of the following is a category of reasonless advertising? A. Endorsement ads B. Promise ads C. Functional ads D. Logical ads9) A claim is generally not considered credible if A. it comes from a source assumed to be credible but who is not known to you B. the claimant is an interested party C. the claimant is a disinterested party D. it seems likely10) Consider the following statement: “Morgan, you’re down to earth and I trust your judgment. That’swhy I know I can count on you to back me up at the meeting this afternoon.” This is an example of whichfallacy? A. Argument from pity B. Slippery slope C. Guilt trip D. Apple polishing11) Providing only two choices when others are available defines which fallacy? A. Genetic fallacy B. False dilemma C. Straw man D. Ad hominem
12) Stating someone has negative features and his claim is invalid is an example of which fallacy? A. Genetic fallacy B. False dilemma C. Straw man D. Ad hominem13) Audience analysis should occur at what point in the creation of a message? A. Before the message is sent B. Once feedback is received C. After selecting the channel D. Before the message is created14) An effective message should be A. audience-centered B. topic-based C. channel-focused D. time-centered15) Measurable or observable characteristics of your audience are called A. psychographics B. pseudographics C. statistics D. demographics16) Which informal communication channel involves its own abbreviations to accommodate the limitednumber of characters available in any given message?
A. Text message B. E-mail C. Handwritten letters D. Voicemail message17) Sound and light waves are an example of which part of the communication model? A. Encoding B. Noise C. Decoding D. Channel18) You want to discuss your performance review and possible raise with your boss. The most effectivechannel to do this would be A. e-mail B. face-to-face C. team meeting D. text message19) When using expert testimonials, speakers should do which of the following? A. Always quote the expert’s exact words. B. Share the expert’s credentials. C. Use experts who have celebrity status. D. Protect the identity of experts by not naming them.20) Which verbal support breaks down complex processes or concepts into their component parts toensure understanding?
A. Comparisons B. Analyses C. Definitions D. Descriptions21) What type of language is used when communicating with classmates, coworkers, family, andfriends? A. Official B. Informal C. Ceremonial D. Formal22) The connotation of words such as skinny or thin focuses on the A. actual meaning B. denotative meaning C. contextual meaning D. emotional meaning23) The individuals you are most likely to influence with your persuasive presentation are referred to asyour A. peer audience B. leading audience C. target audience D. general audience
24) If you try to persuade your classmates to donate canned goods for the hungry in your community,your topic is one of A. policy B. fact C. pathos D. value25) When you lead, instruct, challenge, or introduce your audience to act on or accept your solution,you are at which step of Monroe’s Motivated Sequence? A. Attention B. Solution C. Visualization D. Action or approval26) When you display ethos in your persuasive presentation, you have A. credibility B. logic C. emotion D. evidence27) What logical fallacy can occur when a speaker focuses on similarities and ignores significantdifferences? A. Either/or thinking B. Slippery slope C. Hasty generalization D. Faulty comparison
28) Groups that value higher power distance believe relationships areA. individualistB. relationship orientedC. hierarchicalD. informal29) Deliberately blaming individuals or groups for things they really did not do is calledA. ethnocentrismB. scapegoatingC. stereotypingD. discriminating30) An attempt to characterize causes of events to either personalities or external situations is calledA. projectionB. halo effectC. attribution errorD. selective attention31) The practice of using a case that has already been decided as a guide when deciding new cases isreferred to asA. legal moralityB. legal paternalismC. causation principleD. appeal to precedent
32) A value judgment requires this type of assessment.A. Worth or desirabilityB. ConsistencyC. NormativeD. Monroe’s Value Sequence33) What is the belief that laws are justified if they prevent a person from harming him- or herselfknown as?A. Offense principleB. Harm principleC. Legal paternalismD. Legal moralism