Support A Dream

 MiCamichula
(mijn toffe t-shirt)
Concept
It’s not a shirt...
It’s not a shirt...

It’s a personal story
Show that.

Present the kids personal story by using
 online pictures, video’s in combination
             with the shirts
Rotterdam

MiCamichula
“Make a promotional action for
 the Rotterdam Brazil Festival”
Advertising for the festival action in Rotterdam
Advertising for the festival action in Rotterdam
This is the workshop in Rio de Janeiro
Screenprinting beautifull T-shirts
Working with kids to give them the gift of
           a creative mind...
and two professional
local screenprinters from Rio.
MiCamichula has a future wish:
to teach the kids how to make business themselves




                       +
To learn that, they need to learn
and work together as a small team


          team a     team b
This is what we are gonna do for
    Rotterdam Brazil Festival


         team a     team b
We are gonna do a creative battle!
Play, but learn to work as a real company.


              team a     team b
During the festival,
the teams in Rio will design and print
      brand new shirts to build
         a festival collection.
Who is gonna win, is decided by the
visitor of the Rotterdam Brazil Festival


   team a   team b
MiCamichula will be present with an
    interactive printing space.
A visitor can choose which team
     gets their support by printing
              a special shirt
      (of that team) at ...
You are a supporter for you team!
The shirt will be special shirts
that show the rest of the festival
     what you have voted.
You can also send your team
     pictures and words for the designs.

      There will be a digital connection.
You can se...
Support a dream
 MiCamichula
Thank you!

    Nora
 Samantha
    Jurre
     Jarl
    Roos
  Christina
  Martijn
Acht Uur Overwerken - Design Concept for fashionbrand Micamichula in Rio (Brazil)
Acht Uur Overwerken - Design Concept for fashionbrand Micamichula in Rio (Brazil)
Acht Uur Overwerken - Design Concept for fashionbrand Micamichula in Rio (Brazil)
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Acht Uur Overwerken - Design Concept for fashionbrand Micamichula in Rio (Brazil)

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At the '8 Uur Overwerken'-charity-event in 2009 I worked with a team of designers I never met before. We worked for 8 hours - after normal working hours for free - on a design concept for Micamichula

Micamichula is a fashion brand by young kids from the Favela's in Rio (Brazil). The kids design and screenprint their shirts in a workshop in Rio. The designs are based on pictures taken by the kids themselves. The dutch designers who started Micamichula asked us to design a promotional campaign to raise money and awareness on a dutch festival in Rotterdam.

This presentation is the result of eight hours of hard work with our team of designer. Great job, thanks all!

Jarl Schulp, 2009
http://www.jarlschulp.com

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Acht Uur Overwerken - Design Concept for fashionbrand Micamichula in Rio (Brazil)

  1. 1. Support A Dream MiCamichula (mijn toffe t-shirt)
  2. 2. Concept
  3. 3. It’s not a shirt...
  4. 4. It’s not a shirt... It’s a personal story
  5. 5. Show that. Present the kids personal story by using online pictures, video’s in combination with the shirts
  6. 6. Rotterdam MiCamichula
  7. 7. “Make a promotional action for the Rotterdam Brazil Festival”
  8. 8. Advertising for the festival action in Rotterdam
  9. 9. Advertising for the festival action in Rotterdam
  10. 10. This is the workshop in Rio de Janeiro
  11. 11. Screenprinting beautifull T-shirts
  12. 12. Working with kids to give them the gift of a creative mind...
  13. 13. and two professional local screenprinters from Rio.
  14. 14. MiCamichula has a future wish: to teach the kids how to make business themselves +
  15. 15. To learn that, they need to learn and work together as a small team team a team b
  16. 16. This is what we are gonna do for Rotterdam Brazil Festival team a team b
  17. 17. We are gonna do a creative battle! Play, but learn to work as a real company. team a team b
  18. 18. During the festival, the teams in Rio will design and print brand new shirts to build a festival collection.
  19. 19. Who is gonna win, is decided by the visitor of the Rotterdam Brazil Festival team a team b
  20. 20. MiCamichula will be present with an interactive printing space.
  21. 21. A visitor can choose which team gets their support by printing a special shirt (of that team) at the festival Printing costs 10 euro and you can wear the shirt proudly.
  22. 22. You are a supporter for you team!
  23. 23. The shirt will be special shirts that show the rest of the festival what you have voted.
  24. 24. You can also send your team pictures and words for the designs. There will be a digital connection. You can send pictures from you mobile phone.
  25. 25. Support a dream MiCamichula
  26. 26. Thank you! Nora Samantha Jurre Jarl Roos Christina Martijn

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