1.5 billion
Mobile app users

75 billion
Downloads per year

1 million

Apps on Google Play

1 million
Apps on Apple
6.8
1.5
billion
billion

subscriptions
Mobile app users
worldwide
1/5
mobile
subscribers
use apps

Addressed by the current apps

?
How to Address 4 5 ?

More local applications
1/3

mobile search is

Local

90%

of the apps are used for
local information

86%

made purchase decisions
based on the i...
How to Address 4 5 ?
Mobile
account

Simplified
Payments
Mobile
wallets
Australia

33
11

apps installed
on average

paid apps installed
on average

Source : Google - Mobile Planet Smartphone Re...
USA

33
8

apps installed
on average

paid apps installed
on average

Source : Google - Mobile Planet Smartphone Research
China

17
4

apps installed
on average

paid apps installed
on average

Source : Google - Mobile Planet Smartphone Researc...
India

26
2

apps installed
on average

paid apps installed
on average

Source : Google - Mobile Planet Smartphone Researc...
Developed
Countries

Emerging
Markets

33 20
10

3

apps installed
on average

paid apps installed
on average
How to Address 4 5 ?

Network APIs
Impressive app usage stats
540+ million
users

5 million API calls per day

500+ million
users

13 million API calls per d...
Putting the numbers into context
15 million
subscribers

25 million API calls per month

40 million
subscribers

60 millio...
UNCTAD Report features App zone
1st Local App Store with Etisalat Sri Lanka

hSenid Mobile

App zone

Service
consumer

De...
Click here to view the video that was played

http://www.youtube.com/watch?v=nW2C-lXYd1U
4
Critical Success
Factors
A Folk Story
1
Use your
own strengths
1
Unlike handset
manufacturers
Use your Network
Assets as strengths
messaging

Voice

Location

USSD

Database/
Info

Secu...
1
Unlike handset
manufacturers
Mash up apps using
Network APIs
LBS
USSD
SMS
Voice
1
Unlike handset
manufacturers
Let your consumers
use the mobile
account to pay
USSD
SMS
Voice
1
Unlike handset
manufacturers
Give your consumers
a choice of experience
2
Need for an
end-to-end
platform
2

Programming

Download
SDKs

Analytics

Marketing

Test using simulators

App
Lifecycle

Publish
App Store

Provisioning...
3
Make everything
self-service
3

Programming

Download
SDKs

Analytics

Test using simulators

Self Service
App

Provisioning

Lifecycle

Marketing

Pub...
4
Vendor’s role going
beyond platform
Skill set to connect with Developers

4

to build successful developer communities
Keep an ear out for feedback

and evolve the
platform

4
Bringing global experience

which includes Practical
Domain experience
and learning

4
4
Critical Success
1. Use your own strengths
Factors
2. Need for an End-to-End Platform

3. Make all features self-care

4...
Proven Case Study

Population
20 million

Subscribers
6-7 million

12 years
85
apps

12 months

1200+
apps
Thank You
Twitter - follow us on @hSenidMobile
TADS Telecom Summitt hSenid Mobile Dinesh Saparamadu
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TADS Telecom Summitt hSenid Mobile Dinesh Saparamadu

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Dinesh Saparamadu, CEO hSenid Mobile, presentation at Telecom Summit of TADS 21-22 Nov 2013 on 'Building Successful Telco Developer Communities in Emerging Markets'

Published in: Technology, Business

TADS Telecom Summitt hSenid Mobile Dinesh Saparamadu

  1. 1. 1.5 billion Mobile app users 75 billion Downloads per year 1 million Apps on Google Play 1 million Apps on Apple
  2. 2. 6.8 1.5 billion billion subscriptions Mobile app users worldwide
  3. 3. 1/5 mobile subscribers use apps Addressed by the current apps ?
  4. 4. How to Address 4 5 ? More local applications
  5. 5. 1/3 mobile search is Local 90% of the apps are used for local information 86% made purchase decisions based on the information
  6. 6. How to Address 4 5 ? Mobile account Simplified Payments Mobile wallets
  7. 7. Australia 33 11 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  8. 8. USA 33 8 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  9. 9. China 17 4 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  10. 10. India 26 2 apps installed on average paid apps installed on average Source : Google - Mobile Planet Smartphone Research
  11. 11. Developed Countries Emerging Markets 33 20 10 3 apps installed on average paid apps installed on average
  12. 12. How to Address 4 5 ? Network APIs
  13. 13. Impressive app usage stats 540+ million users 5 million API calls per day 500+ million users 13 million API calls per day 7+ million subscribers 12 million API calls per MONTH
  14. 14. Putting the numbers into context 15 million subscribers 25 million API calls per month 40 million subscribers 60 million API calls per month 60 million subscribers 100 million API calls per month
  15. 15. UNCTAD Report features App zone 1st Local App Store with Etisalat Sri Lanka hSenid Mobile App zone Service consumer Developer community Content provider Platform operator
  16. 16. Click here to view the video that was played http://www.youtube.com/watch?v=nW2C-lXYd1U
  17. 17. 4 Critical Success Factors
  18. 18. A Folk Story
  19. 19. 1 Use your own strengths
  20. 20. 1 Unlike handset manufacturers Use your Network Assets as strengths messaging Voice Location USSD Database/ Info Security / Loyalty
  21. 21. 1 Unlike handset manufacturers Mash up apps using Network APIs LBS USSD SMS Voice
  22. 22. 1 Unlike handset manufacturers Let your consumers use the mobile account to pay USSD SMS Voice
  23. 23. 1 Unlike handset manufacturers Give your consumers a choice of experience
  24. 24. 2 Need for an end-to-end platform
  25. 25. 2 Programming Download SDKs Analytics Marketing Test using simulators App Lifecycle Publish App Store Provisioning Test Live Hosting
  26. 26. 3 Make everything self-service
  27. 27. 3 Programming Download SDKs Analytics Test using simulators Self Service App Provisioning Lifecycle Marketing Publish App Store Test Live Hosting
  28. 28. 4 Vendor’s role going beyond platform
  29. 29. Skill set to connect with Developers 4 to build successful developer communities
  30. 30. Keep an ear out for feedback and evolve the platform 4
  31. 31. Bringing global experience which includes Practical Domain experience and learning 4
  32. 32. 4 Critical Success 1. Use your own strengths Factors 2. Need for an End-to-End Platform 3. Make all features self-care 4. Vendor’s role going beyond
  33. 33. Proven Case Study Population 20 million Subscribers 6-7 million 12 years 85 apps 12 months 1200+ apps
  34. 34. Thank You Twitter - follow us on @hSenidMobile

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