What’s the difference between VR/AR/MR and everything in-between? We’re here to help explain what’s what in this brave new world. Choosing the Right Company to Work With for augmented reality, virtual reality, and Mixed Reality Development Portfolio: http://www.hiddenbrains.com/portfolio.html Let's Get in Touch: http://www.hiddenbrains.com/inquiry.html

1. Understanding AR, VR
and Mixed Reality
Prepared By: Hidden Brains
Web and Mobile App Development Company

2. Emerging technologies are transforming several industries acting as a catalyst for change and
acceleration. As social, mobile, Big Data Analytics, Internet of Things and Cloud technologies
democratize computing power and information access, Virtual Reality and Augmented Reality App
Development continue to strengthen enterprise-to-employee and enterprise-to-consumer
interactions.
AR and VR Statistics
● Goldman Sachs predicted that the VR and AR hardware market will touch $80 billion by 2025.
● Citibank expects the market for VR hardware, networks, software and content to reach $200
billion by 2020.
● More than 14 million U.S. workers will wear augmented reality headsets in 2025.
● According to ABI Research, AR headsets will deliver $46 billion in revenue by 2021, whereas VR
will generate $15 billion.
● AR will focus primarily on the enterprise, while VR will emerge as a consumer play.

3. What it Does
Virtual Reality Changes reality by placing the user in a 360-degree imaginary world.
Augmented Reality Visible world is overlaid with digital content.
Mixed Reality Like AR, but virtual objects are integrated into and respond to visible surroundings.
Where it Stands
VR gaining momentum for businesses due to increasing awareness of data/security concerns which
are mitigated.
Augmented Reality, Visible world is overlaid with digital content.
Mixed Reality - Like AR, but virtual objects are integrated into and respond to visible surroundings.

4. Market Opportunities
VR - Videogames, entertainment apps, video, collaboration, employee training, simulation exercises
AR - Games, real estate, simulation exercises, healthcare, employee training, commerce
MR - Enterprise-focused applications
Key Players
VR - Oculus RV, Samsung Gear VR, Sony, HTC
AR - Vuzix, Skully, Epson
MR - Microsoft, Magic Leap

5. Augmented Reality
Technology that superimposes a computer-generated image on a user’s view
of the real world, thus providing a composite view. Augmented reality apps
development has been growing at a phenomenal pace. The year 2016
witnessed major tactical acquisitions and adoption by consumers and
enterprises. The trend continued and looked even bigger in the 2017 with tech
giants such as Google, Apple, Facebook and Microsoft making tactical moves
to reaffirm its commitment to this technology.

6. Virtual Reality
Virtual Reality is a computer-generated simulation of a three-dimensional
image or environment that can be interacted with in a seemingly real or
physical way by person using special electronic equipment (such as a helmet
with a screen inside or gloves fitted with sensors). VR provides users an
immersive experience to uniquely explore the virtual world.

7. Industry Implementation of AR and VR
Healthcare: Right from 3-D operating room simulations to decentralized mental health treatments,
VR and AR are expected to have wide-ranging applications. Virtual organ models facilitate surgeons
to better prepare for delicate surgeries. VR and AR in combination with big data analytics, sensors
and artificial intelligence – could upend evidence-based medicine and the way care is delivered.
Retail: For retailers, VR and AR headsets can serve as an important tool to accumulate value out of
the data gathered from social media and mobile apps. Using HMD, store staff could track hands-free
sales across multiple stores to make inventory adjustments in real time or assist customers by
identifying the exact location of individual products.
Entertainment: For creators of video games, VR headsets come across as a blessing, since they
provide new avenues for immersive content. Movie makers are also on board the VR bandwagon –
creating movies.

8. Branding & Marketing: Marketing and branding communication conveyed through a VR or AR headset is
likely to be highly effective for the simple reason that the experience is highly engaging, personalized and
devoid of any distractions. VR and AR are expected to save time and money in areas such as collaboration,
digital prototyping, design reviews and client presentations.
Manufacturing: Internet of Things (IoT) is transforming the manufacturing sector with sensors installed on
the factory floor and on machines. This connected world creates opportunities for manufacturers to
monetize software and data, improve operational efficiencies, streamline processes and revamp supply
chains.
Education: If smartphones and tablets made learning more interesting for educators and students, VR and
AR could revolutionize the education market through immersive learning in both primary and higher
education.

9. Eliminating Challenges & Bottlenecks
Create a supportive ecosystem: The rise and evolution of the smartphone increased the demand
high-performance mobile apps. VR and AR will require a supportive ecosystem of resources that
ensures users have constant access to contextual and relevant content.
Address data privacy and security: Security and privacy is the cornerstone of AR and VR
development. The use of HMD increase the need for privacy and security at all levels. After all, AR
and VR sets have the capability of tracking user behavior to the minutest level.
Manage change: The shift to headset-driven workplace from a PC-driven workplace requires swift
management of change for complete success.

11. Hybrid Form of Reality
Mixed reality is a blend of VR, AR, and the internet of things, creating environments in which digital
and physical objects can interact. MR could allow to put virtual products in consumers’ hands and
gauge their responses. Mixed reality has the potential to change how people work, communicate and
relate to the world. Since mixed reality experiences are set in the physical world, people will react to
them more emotionally than purely digital experiences. As the technology matures, it will be critical
to be aware of these issues and design for them.
Windows Mixed Reality (formerly Windows Holographic) is a mixed reality platform developed by
Microsoft. The premier device for Windows Mixed Reality Microsoft HoloLens is a smart-glasses
headset that is a cordless, self-contained Windows 10 computer. This path-breaking gadget from
Microsoft is one-of-its-kind fully untethered, holographic computer, enabling high-definition
holograms to seamlessly integrate in real world.

12. HoloLens and the Enterprise Angle:
HoloLens provides employees the opportunity to engage with environment in collaborative ways. This
technology will allow effortless communication with team members spread across different countries.
HoloLens will make ideas dissemination easy and transform ideas in the form of holographic image to your
workspace. It would become equally easy to train employees on complex issues, as well as topics of highly
technical nature by simply projecting instructions over the real life projects. Several companies have started
to integrate the power of this technology in business operations.
Real-World Implementation
HoloLens and Volvo Known for its “Swedish vision of luxury and safety,” Volvo cars put users at the
focal point of everything. Microsoft’s HoloLens brings its Volvo’s cutting-edge car features to life by
providing users’ a sensor’s vantage point and configuring cars in entirely new ways.

13. Unlocking possibilities for the Education Industry HoloLens is not all about gaming. It adds entirely
new dimension to the ways teaching comes alive. Now mundane flat illustrations become three
dimensional and can be examined from every angle. Microsoft HoloLens is helping Case Western
Reserve and the Cleveland Clinic to adapt teaching for the future.
Holograms and Mars Scientists at NASA’s Jet Propulsion Laboratory will explore Mars using
holograms of Mars Rover images. They will experience the feel of walking on the surface of Mars, an
impossible and previously unthinkable task. This will help scientists learn at a phenomenal pace.
Choosing the Right Agency to Work With for AR, VR, and Mixed Reality Development
Designing for VR, MR and MR is a challenging task. It’s requires an unusual skillset. Broader adoption
will probably come in future, primarily by the entertainment and media landscape. It is important to
find ways to effectively integrate VR, AR and Mixed reality into a business and operations context.
Right now we are witnessing a shift from web to mobile, but the question is whether VR, AR and
Mixed Reality will become as common as smartphones.

14. Have a got idea? Looking for AR, VR, and Mixed Reality Development?
Get in touch with Hidden Brains to build quality and world class Mobile
App.
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