1. Initial idea concept 1
• Of Mice And Men –O.G Loko
• The concept of the video is based on a relationship
between a guy and a girl, when he first met her it
seemed like it was only based on sex and having fun
however, he soon comes to see that his thoughts on
this girl rapidly change and he starts to discover that
she is not just ‘another girl’ but more of a sole mate.
He sees a spark in this girl that makes her stand out
from the others and actually looks up to her as his
inspiration in life, which is reflected at the end when he
shows his faithfulness to her.

2. Initial idea concept 2
• Of Mice And Men –O.G Loko
• The concept of this video is that a boy meets a girl and
is instantly drawn to her in many ways, he loves the
sexual side to his relationship however soon realises
that he is more drawn to his girlfriend in an
inspirational way and realises that a relationship isn't
based on the fun side but instead learns that the key to
a long lasting relationship is trust, faithfulness and
love, he also sees that this girl isn't like others and that
she has a certain spark about her that makes him
change his view on relationships as a whole.

3. Initial idea concept 3
• Of Mice And Men –O.G Loko
• The concept of this video is that a guy has many visions of what it would
be like to be in a relationship, many of his thoughts based on sex however
the girl who he ends up falling in love with turns out to be right under his
nose the whole time however when he does eventually meet her, he
realises that his whole concept of relationships changes and he realises
what it is like to be faithful, loyal and to be truly in love with a girl which is
shown when the lyrics say ‘ meet my dedication, inspiration’ which is
when this girl appears and he realises that the one person who was always
there actually turned out to be his soul mate which is noticed when he
sees a spark inside of her.
• The first time we see her is in the chorus however he doesn’t know that
she is his ‘dedication’ at this time its only in the second chous that he
realises.

4. Editing and cinematography
• I want the editing to be montage and fast
paced, this is because the conventions of my
genre suggest that this is normal and with the
pace and speed of my song I want it to be fast
paced and energetic which will also reflects
the narrative and story that I will be involving
in my performance as well.