There’s a reason Chief People Officer is the hottest job of the post-pandemic workplace.
Employees have more options than ever before, and with so much less face time, it’s hard to stay responsive to their needs. To cope, People teams are returning to a classic retention tactic, the stay interview, which promises to uncover critical issues before they lead to turnover.
But while proactive employee check-ins are a noble idea, in practice, they often ignore employees’ past work traumas. And asking for sensitive feedback without careful planning can backfire, skewing the results while damaging trust.
In this talk, our founder Ben Jackson will share the top mistakes employers make when asking for feedback. In the process, he’ll outline the foundations of employee research ethics and explain how to create a safe space for radical honesty.
What You’ll Learn:
📈 How high-growth teams like Peloton use trauma-informed research to improve key business metrics.
🤐 Why every employee avoids raising concerns at least some of the time (hint: it’s out of your control).
🔒 How informed consent and confidentiality protect employees from regretting the choice to speak up.
🗣 Three critical things any employee needs to feel safe speaking honestly about their challenges.
8. •
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Struggling to ramp up
Behind on key deliverables
Requesting extra WFH days
Disengaged in meetings
Avoids asking for help
Coworker reports poor quality of work
Atypicalretentionstory
Whatmanagerssee:
9. Adaily90-minutecommutesapshisfocus. On remote
days, he’s very productive. But his manager has made
it clear that WFH is a privilege that depends on results.
What’s worse, his teammate is overworkedand
impatient. The relationship has soured to a point
where just seeing them in person leaves him anxious.
He wishes he could speak up, but he’s heard the
company never approves WFH requests. And the last
time he went to HR, he was forcedoutofajob.
Atypicalretentionstory
What’sleftunsaid:
25. •
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Unclear purpose of research
No option for employee to withdraw
Little to no expectation of confidentiality
Employees feel pressure to join
Uncertain when (or if) findings will be shared
Unclear how participation benefits employee
Planning&Communication
TopMistakesWhenAskingforFeedback
26. •
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Using focus groups instead of 1:1 interviews
Straying from the planned research topics
Asking vague, leading, or speculative questions
Relying on notes instead of recording a transcript
Pushing back on critical feedback
Trying to problem-solve in the moment
Ignoring the power dynamic with the interviewer
GatheringInformation
TopMistakesWhenAskingforFeedback
27. •
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Limiting access to the findings
Exposing the identity of participants
Sharing info that could harm a source
Retaining employee data indefinitely
Not tying next steps to yearly goals or OKRs
Sharing&Follow-Up
TopMistakesWhenAskingforFeedback
29. Employees need to know what they’re signing up for
before they agree to share feedback.
InformedConsent
ResearchEthics101
Readasampleformathearmeout.co/consent
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Why the research matters to the organization
Their rights as a participant
What will happen to the data they share
What to expect from the conversation
When they’ll hear back about the outcomes
Consentformsshouldoutline:
30. ConsentForm
Must-Haves
Should be clear where
and for how how long
data will be stored
ExplicitConsent
Should allow participants
to consent in full or in
part to the research
DataGovernance
31. The only thing worse than not gathering feedback is
doing so in a way that leads to harm. Confidentiality
and discretion are paramount. One slip and trust is
broken with employees, maybe forever.
Protecting them should come before anything else,
includingsolvingbusinessproblems.
First,donoharm
RulesforInterviewers
32. Employees rarely share all the same context as
leadership and HR. It’s easy to dismiss their concerns
in light of what they don’t or can’t know.
Getting defensive or telling people they shouldn’t be
upset is a losing strategy. Choosecuriosityfirst.
Listen, empathize, and ask follow-up questions.
Nooneiswrongabout
theirfeelings
RulesforInterviewers
33. Employees don’t always have the language to explain
how they’re feeling, or why. It’s on us to read between
the lines and gather context so we can articulatethe
thingstheycan’t when summarizing feedback.
When someone says “Actually, that day things worked
out well,” the next question should always be, “How do
things typically work out on most days?”
Subtextandcontext
matter
RulesforInterviewers
35. Hear Me Out is a culturestrategyservice for growing teams. We talk to
employees confidentially, then use the insights we uncover to make
work more rewarding for everyone. Clients hire us to design programs
that improve hiring,onboarding,andretention by drawing on a deep
and nuanced understanding of employees’ true needs.
AboutUs
Culturestrategyfor
growingteams
42. Elizabeth is an experienced COO and hospitality
professional who helped scale world-renowned New
York restaurants such as Eataly, Dig Inn, and Tacombi.
ModeratorSpotlight:
ElizabethMeltz
VPofOperationsandSustainability@Tacombi
43. Thanksforjoining!
To see how Hear Me Out can help you develop a more
effective culture strategy:
sales@hearmeout.co
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