1. Cheers!
Rodger Bailey, who taught us about metaprograms in the nineties, here in the Netherlands,
often repeated this slogan: “Everything changes by context!”. And this has been one of the
hallmarks of MindSonar, to measure thinking style for a given context, rather than supposedly
unchanging personality traits. I was reminded of Rodger when Jaime Leal presented MindSonar
to some Spanish colleagues. Someone who is involved in branding warned him that the
MindSonar logo looks like a famous Barcelona brand of beer…. We believe this is no problem,
because the MindSonar brand and the beer brand are in different trademark classes (when you
register a trademark, you choose certain areas where you want your tardemark to aplly).
Although, it is not so bad for us to be indirectly associated with a refreshing drink!
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