Dealer CRM or Auto CRM is the best auto sales software for auto dealers to make additional sales. The Auto CRM Benefits, Functions & Examples of CRM Success Stories from izmocars iCRM will help you achieve additional sales.

1. Why CRM?
Recent Industry Surveys and Statistics show:
• 9 out of 10 car shoppers walk-out of a dealership
without buying.
• NADA survey found that 90% of showroom walkouts
are not followed-up.
• Over 85 percent of the revenue of a dealership is
generated from around 33 percent of their client base
using OEM Certified Car Dealer Software.
• Franchised new car sales in the US are down:
• 3 % from 2007 to 2006
• 18 % from 2007 to 2008
• 23 % from 2008 to 2009 (Estimated)
• 1 out of 5 Sales were Internet generated in 2008.
• Customers are adapting technology.
• 25 % of new car buyers used the Internet to conduct
research in 1998
• 64 % of new car buyers used the Internet to conduct
research in 2008

2. Benefits of CRM
CRM Benefits
• Improve management of ALL sales
opportunities
• Increased sales through more efficient
lead follow up
• Identify cross sell opportunities by mining
your data
• Higher service department absorption rate
• Create targeted marketing campaigns to
get a greater Marketing ROI
• Ability to track and schedule customer
appointments

3. Why iCRM?
• iCRM is a part of the izmocars automotive
solution, and is
A Web-Based Enterprise-Class Customer
Relationship
Management solution certified by most major
OEM’s.
• iCRM will help boost vehicle sales and service
by providing a
full 360 degree view of your retail and service
operations by
offering the follow core features:
• Internet Department
• Showroom / Sales Management
• Desking
• Campaign Management
• Service Management
• Business Development Center (BDC)
•

4. iCRM Features
Marketing
• Sales: Unsold showroom traffic,
previously sold retail customers, and
inventory search customer database
• Service: Extended Warranty, Service
Reminders, Service Returns,
Customer Recalls
• Finance: Lease Retention, Finance
Specials, Lease Renewals
• Grow leads organically by adding iEquity
to:
• Identify customers who have an
equity position in their vehicle.
• Reduce the buying cycle by sending
targeted campaigns to stimulate
immediate interest.
• Increase your closing rates and
grosses

5. iCRM Features
Sales
• Daily work plans for sales and BDC staff.
• Manager’s Desk Log & Integrated Messaging
between managers and sales people.
• Desking loan, lease and cash deal calculations.
• Automatic Call Back and Follow-Up Reminders
across the system.
• Call Tracking to ensure your message is being
communicated to your customers on a consistent
basis.
• Buyer's worksheets and customized primary sales
forms.
• Appointment scheduling and task manager.
• Internet Lead Management System provides:
• Automated lead routing and email responders
• Comprehensive reporting capabilities.
• BDC Manager's Desk Log enables BDC managers
to plan and execute BDC operations
• Direct Mail equips sales teams with the tools to
easily send out direct mail, email, audio, or voice
messaging to customers in the DMS

6. iCRM Features
Service
• Service Manager's Desk Log enables service
managers to monitor the traffic and activities in
the service department.
• Desk Calendar provides service managers
more control of service traffic with work plans
and tools to monitor shop load
• Appointment Scheduling balances
appointments throughout the week, and
schedules appointments in 15-minute intervals
without overbooking.
• Loaner Management Log enables dealerships
to assign and track loaners
• Service Follow-up automatically prints
reminder cards for original sale customers or
service-only customers.
• Insight to retail transactions by utilizing one
application for all departments.

7. iCRM Certifications
• Certified by:
• Ford: Ford, Jaguar, Lincoln, Volvo,
Land Rover, Mercury
• GM: Buick, GMC, Pontiac, Cadillac,
Hummer, Saturn
• Honda: Honda, Acura
• Nissan: Nissan, Infiniti
• Mercedes Benz
• Chrysler
• Subaru
• Mazda
• Two Way DMS Integration
• Reynolds RCI Certified
• ADP
• ACS

8. Summary
• izmocars is your full service
provider for Online Marketing,
Websites, CRM, Sales
Performance Coaching, and Online
Accessories.
• We invest heavily in technology so
you will have the best products
available in the market.
• By selecting izmocars as your full
service provider you will:
– Reduce training costs.
– Get more attractive pricing.
– Reduce integration points.
www.izmocars.com/dealers-crm
– Bring consistency to your store.
– Eliminate data leakage.